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Cost-Per-Click (CPC)

CPC, or cost per click, is a metric that gives you a precise idea of how much you pay for each click on your ad. By keeping a close eye on this figure, you can optimize your advertising budget and maximize your return on investment (ROI). Measuring CPC allows you to assess the effectiveness of your online advertising campaigns. In this way, you can determine whether a campaign is profitable or whether adjustments are necessary. So, if you want to make the most of your online marketing efforts, you'll need to keep a close eye on your CPC with our one-click calculator!


Calculating cost per click or CPC is a way of accurately measuring the ROI of an advertising campaign, such as on Google, for example. Knowing the exact CPC makes it easy to see whether your ads are profitable or not. Cost per click means financial flexibility: advertisers only pay when a user clicks on their ad, which means they don't waste money on impressions that don't result in interaction. The CPC will enable a better understanding of user behavior, because by analyzing click-through rates and associated costs, we can identify which ads are performing best. The CPC makes it easier to control advertising spend. It's possible to define a daily or monthly budget and make sure that the ads don't exceed their financial limits!

💵 Total Campaign Cost ($)Total amount spent on the campaign in dollars excluding taxes
👆 Total Number of ClicksTotal number of times your advertisement was clicked
💰 CPC (Cost Per Click)Performance indicator calculated automatically after filling in the previous fields


With our CPC calculator tool, fill in the following data to obtain the desired conversion and optimize your advertising:

  • Add the total cost of the campaign in dollars and before tax
  • Enter the total number of clicks
calculator method


Cost per click is a key factor in any advertising campaign, as are cost per lead (CPL), click-through rate (CTR), and cost per thousand (CPM). Reaching a maximum number of internet users while spending less is a demanding goal. How can you optimize your actions?

  • Analyze your keywords: make sure that you're targeting keywords that are consistent with your audience. Extensive research can help you identify cheaper, more effective opportunities.
  • Test your ads: experiment with different titles, descriptions, and calls to action. A well-written ad can increase your click-through rate and reduce your cost per click.
  • Adjust your bids: don't always bid the maximum amount. Try adjusting your bids according to the time of day, the day of the week, or the devices used by your audience.


What’s a good CPC?

An optimal CPC depends on a number of factors, including your industry, your target audience, and the advertising platform you use. A good CPC is generally one that's competitive with the average in your sector, while offering you a positive ROI. It's not just a question of paying as little as possible per click, but ensuring that those clicks translate into conversions and sales. It's also essential to monitor your cost per action (CPA), which reflects the amount you pay for each conversion. A target CPA can help you set a target cost to get a new customer, ensuring that your advertising spend remains profitable.

Why is my CPC increasing?

The increase in your CPC may be due to a number of factors. Competition for your target keywords may have increased, resulting in higher costs. Changes to your ads or targeting may not be performing as well as before. Look also at seasonal fluctuations or events that can influence costs.

How do you lower the CPC?

To lower your CPC, you need to optimize your campaigns. Who are they aimed at? Create campaigns and ad groups tailored to different segments of your audience, allowing you to target more precisely and achieve a lower CPC for each segment. Test different bidding strategies to see which offers the best ROI. For example, manual bidding gives you direct control over the amount you're willing to pay for each click. But above all, regularly monitor the performance of your campaigns: your metrics are the key to your success!

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