Conversion rate measures the percentage of visitors who complete a desired action on a site. This action can be anything from buying a product to subscribing to a newsletter or downloading an ebook. For example, you have an online store where visitors arrive every day. These visitors are part of your website traffic. But out of this group, who actually becomes a customer and makes a purchase? That's where conversion rate comes in!
Conversion rate is a measurement of performance. It measures the percentage of people who take action after interacting with your marketing content, whether it's a website, an ad, or an email. This figure can tell you a lot. For example, a high conversion rate generally indicates that your marketing target is well-defined and that your message resonates with your audience. Conversely, a low rate may mean that your message or product needs to be reworked to successfully convert visitors into customers. It's also important to understand that conversion rates aren't always linked to sales and revenue. A conversion could be downloading an ebook, signing up for a newsletter on a landing page, or even watching a video. What counts is that the person takes action!
Add the total number of visitors and then the total number of conversions following your campaign. Your conversion rate will then be displayed by clicking on the button in the blink of an eye!
Optimizing your conversion rate isn't just about creating stunning visuals and waiting for your design skills to take effect. No, in digital marketing, the conversion rate is a clever mix of various best practices.
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