Click-through rate, or CTR, is an indicator that measures the number of clicks an ad or link receives in relation to the number of times it’s displayed. By definition expressed as a percentage, it’s used to evaluate the effectiveness of an online advertising campaign. CTR is often used by marketers to understand whether an ad is relevant to its intended target. A high click-through rate may indicate that the ad content is well aligned with the audience's interest, while a low CTR may describe the opposite. CTR, like CPC or CPM, is one of many indicators to consider when evaluating your marketing actions: it's one tool, among many, for measuring and improving your performance on the web.
Why care about CTR? This figure can give you an indication of the effectiveness of your ads or publications. As we've seen, a high click-through rate suggests that your content is well aligned with your audience, while a low rate could indicate the need to rethink your strategy or ad design. Let's take the example of a web ad or social network post. The CTR is the percentage that indicates how many people who saw your ad or publication actually clicked on it. It's simple: if 100 people see your ad and 5 of them click on it, your CTR is 5%.
To calculate your CTR, fill in the total number of clicks as well as the total number of impressions for your campaign. Our tool gives you your percentage in just a few seconds to allow you to better analyze your marketing results!
Optimizing your CTR means turning the maximum number of visitors into interested web surfers, with at least one click! To achieve this, you can follow some simple and effective tips:
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