27 Things to sell for Christmas: Best-selling items for holiday sales

Source: LEGO

2. Decorative stockings

Decorative stockings are festive fabric socks traditionally hung by the fireplace, ready to be filled with small gifts or treats on Christmas morning. They’re a popular holiday staple, often personalized or themed, adding charm to home décor.

Selling decorative stockings on your ecommerce website is a great choice because they cater to a wide audience, from families to gift-givers. With endless design possibilities—classic, modern, or custom—they offer a nostalgic yet creative way for customers to enhance their holiday celebrations.

They're also relatively easy to make once you have a pattern design in mind. When creating your own stockings to sell for the holidays, remember to select durable fabrics like felt, velvet, or burlap for the main stocking, and use embellishments like sequins, embroidery, or faux fur for added flair. Also ensure that your materials are sturdy enough to handle gifts and maintain their shape over time.

Photo by Goran Grudić

3. Christmas tree ornaments

The magic of the Christmas tree isn't just about marveling at the finished product, completely adorned and lit up in all its glory; it's also about decorating it, taking the time to place each ornament on a carefully selected branch and reminiscing about the memories associated with every decorative piece.

A timeless and essential part of holiday celebrations, Christmas tree ornaments appeal to a broad audience, from families decorating their trees to collectors seeking stand-out pieces. The ornaments you sell can be personalized, themed, or handmade, offering endless creative possibilities! 

With their affordability and giftable nature, they’re perfect for shoppers looking for small but meaningful items. Selling ornaments taps into the festive spirit and creates a steady demand during the holiday season.

Source: @mmmcrafts on Instagram

4. LED string lights

For many consumers, decorating with string lights is an essential tradition as the holiday season approaches, and the use of LED lights is becoming increasingly favored due to their energy-efficiency and durability.  

People use LED string lights in various ways, including wrapping them around Christmas trees, adorning homes and outdoor spaces, illuminating mantels, and enhancing DIY holiday crafts. Their vibrant colors and festive glow create a magical ambiance, making them popular for both traditional and creative holiday displays. 

Affordable and in high demand, they’re a must-have seasonal item!

Photo by Mateusz Feliksik

5. Christmas wreaths 

Christmas wreaths have roots in ancient Roman and Greek traditions, where they symbolized victory and status. In Christianity, evergreen wreaths represent eternal life and hope during winter. By the 16th century, Germans used advent wreaths to mark the countdown to Christmas, evolving into the decorative holiday tradition we cherish today.

Christmas wreaths are fun DIY items to make and sell for Christmas, and while they're seemingly simple crafts, there are a number of ways to make your circular decorative creations stand out from the competition:

• Personalization: Offer customizable options with names, initials, or family monograms.
• Special themes: Create themed wreaths, such as rustic, winter wonderland, or pop-culture-inspired designs.
• Lights: Add LED string lights for an enchanting glow.
• Unconventional materials: Include ornaments, ribbons, pinecones, or even miniature holiday figurines.
• Different sizes: Provide a variety of sizes to cater to different spaces.
• Eco-friendly options: Use sustainable or recycled materials to appeal to eco-conscious customers.
• Scents: Infuse the wreaths with holiday fragrances like pine, cinnamon, or peppermint for a sensory appeal.

Photo by Luna Lovegood

6. Winter-themed candles

Oh, the power of the candle! Such a simple product to sell for Christmas, but it's one that can instantly create a cozy, festive atmosphere, making it a popular item for personal use or as gifts. Some added benefits of selling candles are that they appeal to all demographics and are versatile in design and fragrance. 

To attract holiday shoppers, consider creating or procuring candles that feature pleasing scents like cinnamon, pine, vanilla, peppermint, and gingerbread, evoking the essence of the Christmas season. Themes like snowflakes, frosted glass jars, and holiday motifs can help boost their visual appeal and have customers rushing to order your Yuletide candles for the upcoming holiday!

Source: @soul_rest_candle_co on Instagram

7. Handmade holiday jewelry

A great way to appeal to shoppers seeking one-of-a-kind gifts this Christmas is to offer your own handcrafted jewelry with a holiday spin for sale.

Combining festive charm with unique craftsmanship, handmade holiday jewelry can include pieces like earrings shaped like snowflakes, Christmas tree pendants, bracelets with red and green beads, and themed brooches. 

To maximize sales, focus on high-quality materials like sterling silver or hypoallergenic metals, and package your pieces in festive, gift-ready boxes. Offer customization options, such as name engraving or birthstone additions, to attract personalized gift buyers.

Lastly, be sure to promote your designs through social media, emphasizing the exclusivity and handcrafted touch of your holiday collection.

Source: @charmedbyeverly on Instagram

8. Cozy blankets or throws

For people located in the Northern Hemisphere, the arrival of the holiday season is often accompanied by cold, snowy days and evenings spent curled up by the fire. Why not help keep shoppers warm this holiday season by selling cozy blankets or throws?

Evoking warmth and comfort, these products are excellent gifts as well as seasonal home essentials. Whether fleece, sherpa-lined, knitted, or weighted blankets, festive designs, such as holiday patterns, plaid, or personalized options, can further enhance their appeal. 

Customers value their practicality, decorative charm, and gift-ready nature. Selling high-quality, stylish blankets ensures they become cherished items, aligning perfectly with the holiday season’s emphasis on coziness and thoughtful gifting.

Photo by Amanda Linn

9. Holiday gift baskets

Gift baskets are popular Christmas items because they cater to diverse tastes, are customizable, and offer a thoughtful, all-in-one gift option, making them especially good ideas for people doing some last-minute shopping before the big day arrives.

You might opt to offer holiday gift baskets featuring products that your store typically sells, or you can include things you make available just for this specific time of year. Be sure to concentrate on specific themes like "local artisan treats" or "holiday relaxation" to boost your baskets' chances of success. 

Also aim to use premium-quality items, creative packaging, and personal touches like handwritten notes. Including practical or decorative keepsakes, such as mugs or ornaments, can add extra charm and value to your offering.

Source: @therusticboard.ca on Instagram

10. Ugly Christmas sweaters

Over the past few years, the demand for "ugly" Christmas sweaters has grown immensely. A hit during the holidays because they add humor and nostalgia to festive celebrations, ugly Christmas sweaters are perfect for themed parties, family gatherings, and casual workplace events, making them a versatile seasonal trend.

The same 2022 Statista study mentioned above also determined that Ireland, Canada, and the US were the countries with the most lovers of ugly Christmas sweaters, with 58%, 55%, and 54% of their populations appreciating the informal holiday attire respectively.

Selling ugly Christmas sweaters can be lucrative due to their popularity and ability to appeal to various age groups. People love them for their bold, quirky designs and as a fun way to express holiday cheer and embrace the playful spirit of Christmas.

Source: Target

11. Pajama sets

What do you get when you mix comfort, practicality, and festive spirit? Christmas pajama sets! 

Ideal gifts for families or cozy holiday traditions, pajama sets can help your customers stay comfortable and stylish all the way into the new year. By using unique patterns like personalized monograms, family-themed designs, or nostalgic holiday prints, you can make your brand's pajamas all the more appealing to potential customers.

With family photos being such a popular tradition, consider offering matching sets for all ages, from infants to adults, always being sure to use high-quality, soft fabrics. Packaging them in festive gift boxes adds a polished touch that enhances their appeal as a thoughtful gift.

Source: Kohl's

12. Winter scarves, gloves, and beanies

Practical, stylish, and widely needed during the season, scarves, gloves, and beanies make thoughtful gifts that combine utility with warmth and comfort. What's more, they're easy things to craft yourself if you have a bit of knitting or crocheting skill!

You can alternatively choose premium materials like cashmere or sustainable fabrics to attract different audiences, and offer interesting designs with festive patterns or custom embroidery to appeal to people who want to shop for holiday-themed motifs.

To maximize convenience for shoppers, you might create matching sets in elegant gift-ready packaging. Adding options like tech-friendly gloves or reversible designs can boost their versatility and make them even more desirable.

Source: @sezane on Instagram

13. Holiday-themed socks

Want another good way to help your customers spiff up their outfits this holiday season? Think about selling holiday-themed socks on your website! 

Holiday-themed socks are a top-notch Christmas item because they’re affordable, fun, and universally appreciated. They make excellent stocking stuffers or small gifts that spread holiday cheer.

To give your socks extra Yuletide flair, you can incorporate vibrant, creative designs featuring festive patterns, iconic holiday characters, or witty phrases along with high-quality, cozy materials like wool or bamboo blends for additional comfort. 

Source: @happysocks on Instagram

14. Gourmet hot chocolate kits

There's nothing like sipping from a mug of delicious hot chocolate to help combat the winter blues. This Christmas, go beyond basic cocoa and start selling gourmet hot chocolate kits to offer a cozy, indulgent treat that delights people of all ages!

Hot chocolate kits with a gourmet touch make lovely gifts or additions to holiday gatherings. When selling this type of item for Christmas kits, it's a good idea to include high-quality cocoa, special flavors like peppermint or salted caramel, and fun extras like marshmallows or stirrers.

You might also add charming packaging with festive designs or reusable jars and allow for personalization options, such as monogrammed mugs or customizable gift messages to make them more appealing.

Photo by Jill Wellington

15. Custom chocolates or candy

Custom chocolates or candy are ideal Christmas items because they combine universal appeal with personalization, making them thoughtful and memorable gifts. Furthermore, there are all kinds of ways to tackle this holiday product idea:

• monogrammed chocolates,
• themed shapes (like trees or snowflakes),
• chocolate assortments with unique flavors,
• personalized candy canes,
• branded gummies,
• and more!

Don't forget that, as with any food product you sell on the internet, you will need to verify that you're following the regulations pertinent to your specific region or country. In addition, aim to provide timely delivery with proper temperature control to maintain freshness.

Source: @tootsieroll on Instagram

16. Holiday desserts

Everybody has their favorite festive treats that they look forward to when the holidays roll around, but they aren't always able to make them themselves with so many other things to do during such a busy time of year.

Holiday desserts are therefore some of the best Christmas products to sell, bringing festive cheer, being perfect for gifting, and complementing holiday gatherings. Popular options include decorated cookies, fruitcakes, yule logs, gingerbread houses, truffles, and holiday-themed cupcakes.

If you plan to feature these kinds of goods on your ecommerce site, it's a good idea to offer beautifully packaged options, emphasize freshness and quality ingredients, and create limited-edition holiday flavors. Promote online and locally, highlighting customization (e.g., names on cookies) and gift bundles to attract people who want to shop for unique, festive treats.

Source: @thundersbakery on Instagram

17. DIY gingerbread house kits

Gingerbread-house building is a fun, creative activity that brings families and friends together. People enjoy building gingerbread houses because it fosters holiday spirit, creativity, and cherished memories.

Popular DIY gingerbread house kit types you might sell online include classic designs with festive candy, pre-assembled options for convenience, or deluxe kits with intricate themes like snowy villages or edible train sets. For diverse audiences, consider offering allergy-friendly or vegan versions. 

Don't forget to include step-by-step instructions and decorative extras like edible glitter or custom candies. Packaging kits in holiday-themed boxes makes them ideal for gifting or sharing during seasonal celebrations.

Source: Joann

18. Holiday plush toys

Evoking warmth, nostalgia, and festive cheer, holiday plush toys are wonderful Christmas sellers, as they're great gifts for children and collectors alike. Favored options include Santa, reindeer, snowmen, and themed animals dressed in holiday outfits. 

Differentiate your plush toy offerings from those of your competitions by using high-quality, eco-friendly materials and availing of special designs like customizable features (e.g., personalized names or dates).

In addition, you might create limited-edition sets or interactive plushes with sound or lights. Concentrate on festive, gift-ready packaging and marketing campaigns that highlight their charm and collectability, ensuring they stand out as memorable, premium holiday presents.

Source: @jellycat on Instagram

19. Christmas-themed coloring books 

Providing fun, creative entertainment for kids and adults, Christmas-themed coloring books make ideal gifts or stocking stuffers. Different types to consider selling for the holidays include books for children with simple designs (Santa, elves, reindeer), intricate designs for adults (mandalas, holiday patterns), activity books with puzzles and mazes, and personalized coloring books with names or custom illustrations. 

To sell effectively, create eye-catching covers, offer bundles with coloring supplies, and market them as family-friendly or stress-relieving. Highlight their benefits, such as improving focus or providing festive fun, and promote them through online ads, fun social media posts, etc.

Source: Johanna Basford

20. Seasonal greeting cards

While many people opt to send their holiday greetings via digital means, there are others who still prefer putting their thoughts and wishes for loved ones down on paper via traditional greeting cards.

Seasonal greeting cards are a timeless Christmas favorite, blending thoughtfulness with tradition. They’re affordable, easy to ship, and perfect for spreading holiday cheer!

If you decide to sell seasonal greeting cards for the holidays, you might offer diverse designs like elegant, humorous, or personalized cards featuring photos of the whole family or custom messages. Unique options like pop-up, hand-painted, or eco-friendly cards can further help captivate buyers. 

Photo by Anna Tarazevich

21. Unique wrapping paper and gift bags

Part of the magic of receiving gifts is the act of opening them, whether on Christmas Eve or Christmas Day itself. Christmas wrapping paper and gift bags are excellent items to sell during the holiday season as they're essential for festive gift-giving!

They appeal to all kinds of shoppers who want to make their presents look beautiful and personalized. With this idea, you might sell your wrapping paper and gift bags as separate items on your website or offer an add-on paid option at checkout to wrap your customers' gifts for them.

Note that using sustainable materials like recycled paper to entice environmentally conscious buyers and making customization options available, such as adding names or messages, can increase purchases. 

Photo by Kaboompics.com

22. Christmas phone cases

For many smartphone users, their phone cases represent fun accessories to change out to suit their outfits or moods as they please. Christmas phone cases can therefore be stellar holiday products for your ecommerce store, combining practicality with festive flair and letting people carry holiday joy wherever they go. 

To boost sales of your Christmas phone cases, it's best to feature various styles, such as vibrant holiday prints, glittery designs, or cases featuring iconic Christmas characters. Personalized cases with names or photos add a unique touch.

Incorporating durable materials, high-quality graphics, and special features like interchangeable designs or eco-friendly options are additional great ways to delight buyers. You can then market your phone cases as fun, affordable gifts or stocking stuffers, making your offerings a go-to choice for festive tech upgrades!

Source: Pela

23. Snow globes

Some of the best Christmas products to sell are those that conjure nostalgia and capture the magic of the holiday season. Snow globes fit this description perfectly!

Though snow globes don't have any practical use, people enjoy them because they're whimsical keepsakes, often featuring festive scenes like snowy villages or Santa Claus, bringing joy and a sense of wonder.

If you wish to start selling snow globes online, be sure to make them special by including detailed designs that stand out, such as personalized scenes or custom engravings. In addition, it's beneficial to incorporate high-quality materials like glass and include creative elements like LED lights, music, or glitter effects. 

Source: @gisela_graham on Instagram

24. Christmas stickers

Affordable, versatile, and enjoyed by a wide range of people for decorating gifts, cards, and crafts, Christmas stickers are stellar craft ideas to sell for the holidays to earn extra cash. To make your own stickers, you will need design software (like Canva or Adobe Illustrator), a high-quality printer, sticker paper, and a cutting machine like a Cricut or Silhouette. 

When designing your Christmas stickers, you will want to focus on fun designs that capture the festive spirit, by including seasonal elements like Santa Claus, snowflakes, or reindeer, and using vibrant colors and trendy styles. Personalization options, eco-friendly materials, or adding glitter and metallic finishes can further bolster product sales.

Source: @vickyswaywithwords on Instagram

25. Holiday-themed pet clothing 

Humans aren't the only ones who get to be stylish for Christmas—pets can dress up for the occasion too!

For pet owners who love including their furry friends in festive celebrations, holiday-themed pet clothing may be at the top of their shopping lists this year. Help your customers create adorable photo opportunities and special memories by selling any of the following on your website:

• Santa Claus outfits: full costumes with hats and belts
• Reindeer sweaters: knitted designs with antler accessories
• Elf costumes: festive green outfits with jingle bells
• Holiday bandanas: featuring snowflakes, candy canes, or “Merry Christmas” text
• Plaid winter coats: warm, stylish, and festive
• Ugly Christmas sweaters: playful holiday patterns for pets
• Christmas pajamas: matching sets for pets and owners
• Holiday dresses: red, green, or sparkly styles for small pets
• Festive bow ties or collars: seasonal designs for formal looks

Source: Chewy

26. Christmas mugs

Perfect for holding steaming hot cocoa, tea, coffee, or other delicious hot beverages to enjoy during the holiday season, Christmas mugs are both practical and fun items to offer for sale on your website.

Furthermore, if you're an artist, Christmas mugs provide an easy additional way to display your art and promote your brand! 

Great ways to make your mugs stand out include designing them with special holiday themes, personalizable options (names or messages), or high-quality materials like ceramic. Adding features like heat-sensitive color changes or including your Christmas mugs in gift sets can also help augment your bottom line.

Source: @baker.mdesign on Instagram

27. Christmas tree skirts

Decorative coverings placed around the base of a Christmas tree, hiding the stand and catching fallen needles, Christmas tree skirts finish up our list of the top things to sell for Christmas. This is because they add a polished, festive touch to holiday decor and are popular for gift-giving.

When selling Christmas tree skirts, opt for personalized embroidery, reversible patterns, eco-friendly materials, or luxurious textures like velvet and faux fur to give your products that bit of extra flair to attract shoppers. In addition, consider Offering various sizes and themes (e.g., rustic, modern) to suit different customer preferences.