25 Best TikTok trends for your ecommerce business to try in 2026

1. Branded hashtag challenges

A branded hashtag challenge involves a brand creating its own hashtag, often involving the business name or the products or services it offers, and then designing an original challenge based on said hashtag.

When it comes to TikTok marketing, creating branded hashtag challenges is one of the top strategies that businesses can implement on the social media platform to boost their presence on the app for free. 

TikTokers love a good hashtag challenge, and when done well, this trend can be a powerful tool for skyrocketing your visibility.

A successful example of this TikTok trend is when Guess launched the #InMyDenim hashtag challenge, encouraging people to show off their best denim style in videos featuring the “I’m a Mess” track by Bebe Rexha.

2. Point of view

Point-of-view (POV) videos are those that viewers are meant to watch from a different perspective. Content creators will generally add “POV” in the video’s caption or as a text overlay on the video itself to set the scene for people viewing it.

Used by individuals and brands alike, this trend can be adapted to nearly any kind of product or service for ecommerce businesses. 

For example, say that you have an online store that sells pet supplies. You might post a video with the POV of a dog placing an order or happily awaiting a package from your website.

Although the POV trend has been around for a while, it continues to be very popular with TikTokers.

3. Dance challenges

For many people, it’s hard to think of TikTok and not immediately associate the app with dance trends and choreography!

This type of content has been at the center of the social network since the beginning. 

Many people still love it due to the fact that most dances performed are fairly easy to follow, making it possible for everybody, regardless of their dance skills, to join in.

Dance trends change quickly, but there will always be something new for you to try. 

Posting a video of you or your team putting on your dancing shoes and performing a trending dance accompanied by a hit song on TikTok is a great way to show customers another side of your brand and inject some extra fun into your social media presence.

4. Pop culture and current events

With the prevalence of younger generations on the app, keeping up with pop culture and current events, especially anything of interest to Gen Z, is a good strategy to employ when creating content on TikTok.

In fact, the social network is often the go-to source for all the latest happenings, with many people using the platform to add their own commentary on trending events. 

Don’t hesitate to avail of popular happenings relevant to your target market to allow you to better connect with current and potential customers alike.

5. Green screen effect

If you’re not already making use of TikTok’s popular green screen effect, you may want to think about doing so, as it can help to make your videos more interesting and add visual appeal in a creative way. 

This trend allows you to display an image in the background of your video while you remain on screen.

The green screen effect can be used for a wide range of types of TikTok content, whether you want to share screenshots, videos, or several images. 

With a text overlay, you can then give your commentary about what’s happening in the video.

6. Stitch/Duet

TikTok Stitch and Duet are two of the most popular features on the social network. 

With Stitch, people can trim and edit other users’ videos and use them in their own content. 

In contrast, Duet makes it possible for somebody to create a video and then get other people to make their own video, with the original playing alongside it in a split screen.

These are excellent tactics for brands to employ, as they allow for easy interaction and encourage engagement. 

If you decide to use Stitch or Duet in your TikTok marketing strategy, note that your videos don’t need to be elaborate or complicated.

7. Pet appearances

Strike a chord with your animal-loving followers by sharing TikTok videos featuring your beloved dog, cat, rabbit, guinea pig, bird, or any other pet near and dear to your heart.

Some business owners may think that content with pet appearances is restricted to brands selling pet supplies, but regardless of what you sell, animals showing up in your TikTok videos will likely always be a hit with your audience!

8. Story time

Sharing story time videos is another TikTok trend that’s been around for a while yet continues to be popular with TikTokers. 

With this type of content, the creator will tell their audience about a personal experience to entertain, educate, or sometimes do both!

The person sharing the story might face the camera while speaking or add a voiceover and/or text overlay while performing an action, such as packing an order, using a product, etc. 

Use this trend to, for example, talk about the origins of your business, share a funny experience while demonstrating the use of one of your products, or explain how your product is made.

You might also take inspiration from your followers’ comments on your other videos. 

If you get a lot of similar questions about your brand or product, for example, you can create a story time video to answer them.

9. Pack an order with me

Give your audience a sneak peek of what they can expect when buying from your online store by sharing a TikTok video that takes them through the order-packing process. This type of content is enjoyed on all platforms for several reasons.

It creates excitement, as customers who recently purchased from you will hope to see their orders being shown. 

Many viewers also appreciate “Pack an order with me” videos because watching somebody carefully put something together often has a calming effect.

In addition, these clips can help your audience feel more connected to your brand due to the inside-look into your process and close-ups of your products that you provide.

11. ASMR

Videos involving the use of autonomous sensory meridian response (ASMR) became increasingly popular during the height of the COVID-19 pandemic. 

With stress levels being at an all-time high for many people, TikTokers and users on other social networks appreciated (and continue to appreciate) the soothing/satisfying sounds that ASMR videos provide.

While some of your followers may resonate with ASMR content more than others, this kind of video can be an effective stress reliever for your audience and help them disconnect from the world for a bit.

12. TikTok Live

Use the TikTok Live feature to create your own live streams on the platform and give the people following you a different type of content to watch and enjoy. 

This feature is available to content creators with at least 1,000 followers and is being increasingly popular with brands to assist them with better connecting with their followers.

Whether you want to spotlight a new product available for sale on your website, introduce you and/or your team, or start a discussion concerning a topic that’s relevant to your customers, live streams are a great way to expand your reach and boost engagement.

13. Nostalgia

Nostalgic content is appreciated by users on social networks due to its ability to evoke emotion and bring on positive memories of days gone by. 

The nostalgia trend is becoming increasingly prevalent on TikTok, with brands and individuals both posting nostalgic videos reminiscent of the sometimes not-so-distant past, sometimes also accompanied by an audio track or sound clip from the same time period.

As with any type of content on Facebook, Instagram, and other social networks, the key is creating content with a relatable situation for your target audience with this trend. 

Whether it involves fashion, music, school, or other topics and is serious or funny, nostalgic content can be a real hit with your followers!

14. A day in the life

One of the top reasons people follow others on social media is to get a glimpse into their inner world. As a business owner, sharing how you spend your time can be an excellent way to connect with your audience and help them feel closer to you and your brand.

When creating this type of content for TikTok, you could give your followers a behind-the-scenes look at your office space, bring them with you as you head to a special event, demonstrate how you get ready, or show how you create your products. 

If you’re not into getting personal on social media, you could alternatively partner with an influencer who could highlight your products while sharing a day in their life.

15. “In your 20s,…”

The “In your 20s…” TikTok trend (often phrased like “In your 20s, there will be a ___; it is very important that you ___”) has users sharing life advice, key moments or reflection points set to a popular audio mashup. 

Creators write specific events or choices they experienced and what mattered most in hindsight, making it feel like life wisdom from someone who’s “been there.”1

This trend is a hit with users because it’s relatable, nostalgic and meaningful, turning personal stories into bite-sized life lessons that resonate with viewers navigating similar ages and choices.5

You can adapt the format to tell your brand journey, customer stories, or product-lifecycle insights in a meaningful way that builds emotional connection without hard selling.

16. #TikTokMadeMeBuyIt

Availing of the #tiktokmademebuyit hashtag is the perfect TikTok trend for ecommerce brands to use to highlight their products on the app.

You can begin by promoting your online store’s offerings in a product video and add the #tiktokmadmebuyit hashtag to boost brand visibility. 

As word of your product spreads and you start to get a lot of positive feedback on the item, it’s possible that your product may even become a viral hit!

17. Astrology-themed content

Astrology has seen a surge of popularity on TikTok as of late, and brands are capitalizing on this by finding ways to tie their products into the theme. 

While this trend certainly won’t be for every ecommerce business, if it’s relevant to your niche, it can be a fun, modern way to connect with your viewers and attract new customers.

What’s more, there are all kinds of strategies you can use to incorporate astrology into a TikTok video for your online store.

Say that your online store sells candles, for example. You could create a sort of “buying guide” for the zodiac signs, giving your top picks for each of the signs. 

Another option is to design and show product bundles to help assist shoppers during various planetary transits or happenings, e.g., Mercury retrograde.

18. Self-growth/transformations

Consider hopping on the TikTok trend involving self-growth or transformations to show your followers how far your business has come or what improvements you’ve made to your products. 

This could also involve sharing a change in perspective that’s led you to modify your business policies or offerings to customers.

Another version of this trend is to create a video highlighting a “glow-up,” which generally involves a physical change of some sort. 

This option works particularly well for brands that sell products like makeup, haircare, or fitness-related items, but with some creativity, it can be employed by any business, regardless of what the site offers. 

Just be sure to clearly indicate how your products have helped achieve the transformation.

20. Get ready with me

With the “Get ready with me” (GRWM) TikTok trend, creators film themselves getting ready for an event, work, or daily life while sharing stories, thoughts, or product recommendations.

Perfect for your online store, this trend offers content that feels personal and authentic and allows you to share a special moment of the day with your followers.

It also makes it possible for you to seamlessly integrate your product into everyday routines.

Leverage GRWM videos by featuring your products naturally. Be sure to keep the content relatable, use trending sound clips, and encourage storytelling to build a genuine connection with your audience.

21. #FoodTok

With the prevalence of foodies on TikTok, the #foodtok trend is likely here for the long haul. People love sharing, discovering, and reacting to new recipes, and TikTok makes these actions super simple to do.

As with other types of content on social networks, there’s lots of room to get creative with TikTok posts involving food.

Add ASMR sound elements, use unique ingredients, prepare dishes in out-of-the-ordinary locations…the sky’s the limit!

Have a food or food-related online store? If so, then jumping on the #foodtok trend is something you won’t want to miss.

That being said, you don't need to sell edible goods to take advantage of this trend!

22. Fit check 

If you’ve got a clothing and/or accessories brand, you’ll definitely want to take advantage of the fit check trend, which will allow you to inspire your audience with your fabulous sense of style.

Reveal your latest designs in a post featuring your #OOTD (outfit of the day) or give your followers a sneak peek of items from an upcoming collection to pique their curiosity. 

You can also use this trend to increase engagement by encouraging people to share their own videos featuring your fashion creations.

23. This is your sign to…

Sometimes being direct really is the best plan of attack when it comes to social media marketing. Enter the “This is your sign to…” TikTok trend. 

In this type of video, the creator tells viewers in text or an audio clip that this is their sign to do something and then performs that action themselves.

If you want to implement this trend into your own TikTok strategy, it's the perfect opportunity to tell your audience that this is their sign to try your latest product and show your product in use to build interest and encourage purchases.

24. “Say the word on beat” challenge

With the “Say the word on beat” challenge, creators sync a specific word or phrase to a precise beat drop or lyric in an audio clip, often for comedic, dramatic, or satisfying effect. 

Users enjoy it because it’s simple, rhythmic, and rewarding to watch when the timing is perfect, which boosts replay value. 

Ecommerce brands can use this trend by timing a product reveal, benefit, price, or call-to-action to the beat, making promotions feel native, entertaining, and highly engaging rather than overly sales driven.

25. What’s in my bag?

The “What’s in my bag?” trend on TikTok features creators showcasing the items they carry in their bag, often revealing products in a casual, storytelling format. 

This is fun for viewers because it feels personal, authentic, and satisfies curiosity while offering practical recommendations. 

The trend works well across niches, from fashion and beauty to tech and fitness, as a means to highlight products in real-life use, demonstrate value and versatility, and feature multiple items in one video.