Click to call

Click to call is a feature that enables a customer to make direct phone contact with an advisor. This real-time contact takes place via a clickable button, usually symbolized by a telephone.

This type of functionality is often found on company or brand websites to improve customer service.

However, it's not always possible to call an advisor directly via the computer. Often, by clicking on the dedicated icon, visitors land on a contact page where they can leave their contact details, specify the reason for their request, and indicate the time slot in which they wish to be called back by an advisor.

Click to call is therefore more often a web call back. This feature is easier to implement, as it doesn't require any additional software to be downloaded and installed on the computer.

With the advent of smartphones, however, click to call has taken on a whole new meaning. When visiting a website from their mobile phone, web users can click directly on an icon, link or number, which automatically triggers the call. This makes it easy to call an advisor or a company directly.

To be precise, we can now speak of "tap to call" rather than "click to call."

Like click to chat, click to call or web call back is a tool with many advantages. It allows you to do the following:

  • Improve customer satisfaction and relations by making yourself easily accessible to answer any type of question.
  • Gain customers' trust by demonstrating a transparent, accessible company.
  • Increase sales, especially when customers quickly find answers to their questions.

To set up a click-to-call service for your business, it's important to take a number of factors into account. First of all, the tool needs to be adapted to each device.

On mobiles, it's easy to set up, since it facilitates direct dialing for calls.

On PCs, on the other hand, it's advisable to opt for a contact page on which visitors can leave their contact details and be called back by an advisor. In this case, it's important to explain the principle to the visitor, and to choose a clear, captivating design for the dedicated icon.

In addition, note there is software that makes it possible for you and your customer to connect with masked numbers. This is an option to consider if you’d prefer to keep your personal phone number private.

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