Competitive advantage in marketing is an asset that enables a company to stand out from its competitors in the marketplace, whether online or physical, and offer a product or service of better quality, at a lower price, or with unique features that meet consumer needs and expectations.
This advantage can be linked to the quality of the product offered, the pricing policy (skimming, alignment, or penetration policy), the company's online presence and visibility, the speed of delivery, the returns and guarantees policy, the professionalism of customer service, the ability to customize the product, the diversity of the offer, etc.
Competitive advantage can be achieved through a sound marketing strategy that targets consumer needs and expectations, develops a tailored offering, and establishes a strong, visible online presence.
It can also be achieved through offer differentiation, by proposing unique or innovative offers that meet specific needs or stand out from those proposed by competitors.
To maintain or strengthen its competitive edge in ecommerce, it’s important for a company to stay in tune with its consumers, monitor market and competitor trends, and adapt its marketing strategy and product and service offering accordingly.
This may require constant monitoring and the adoption of new technologies to stay competitive and offer an ultra-personalized shopping experience.
There are many ways to use your competitive edge in ecommerce marketing to improve your company's performance and stand out from your competitors in the online marketplace:
Regardless of your industry and business model, it's important to note that competitive advantage is a constantly evolving element that needs to be monitored and adapted in line with market changes and consumer expectations.
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