Its purpose? To measure performance, evaluate operations, and achieve different objectives.
A wide range of data and metrics can be integrated into a dashboard, enabling a more or less in-depth analysis of a company. This tool is particularly useful in digital marketing.
For example, a dashboard can be used to measure and analyze website traffic.
Dashboards can be used in a variety of ways, all of them fully customizable. By providing an overall view of a company, a dashboard brings together a number of essential indicators, which are ultimately used to make the right decisions, whether related to sales, marketing, or other business operations.
A dashboard’s visual form and the wealth of quantified data that can be retrieved make it a real time-saver.
With the help of dashboards, all essential data can be centralized on a single medium, offering much faster reactions and more regular updates.
Here are some of the main types of data provided by a dashboard:
- key performance indicators to evaluate the effectiveness of certain marketing actions,
- pivot tables,
- trend lines,
- performance maps,
- diagrams...
To create an effective dashboard, it’s essential to first identify the key data relating to your company’s operations.
Then, several sources need to be merged to enable high-quality, more in-depth, and increasingly relevant analyses.
The use of filters also makes it possible to create interactive dashboards, which must be updated regularly.
Generally speaking, the information to be captured in this type of dashboard should concern the company’s areas of progress, the points of intervention to be considered, the performance targets to be reached, and the company’s performance indicators.
This data must be accessible to all, to enable a degree of interaction between all decision-making staff: marketing, customer relations, communications, etc.
A dashboard is a central analysis tool, fully customizable.
So, whether you want to know your number of visits, analyze the number of views of each of your pages, obtain your average cart value, or calculate the average duration of each visit to your pages, use it and take advantage of all it has to offer!
