A distributor is the intermediary between the manufacturer of a product and the end customer.
It can take the form of several structures, such as a supermarket, a traditional retailer, a wholesaler, or a central purchasing agency. It’s therefore a point of sale or a brand which markets one or more products.
As an intermediary between producer and consumer, a distributor's main role is to offer customers a wide range of products and services.
A distributor's mission is also to encourage purchases using a variety of sales and marketing techniques. In this respect, communication and promotion are essential components of the distributor's business.
On the internet, a distributor's digital marketing strategy will be orchestrated via various levers (SEA, SEO, emailing, content marketing, marketplaces...) and web analysis tools.
In order to operate, distributors must have sufficient inventory, whether this involves clothing, accessories, pet supplies, tech gadgets, or other goods. This enables them to guarantee their customers a high level of service and immediate product availability.
Stock levels are therefore an indicator of the reliability of distribution networks. When a distribution network is efficient, its stock levels are generally high.
In simple terms, distributors buy products from one or more suppliers, then resell them at a higher price to generate margin and profits.
