Social networks, and Facebook in particular, are a tremendous opportunity for businesses.
They enable you to advertise, build up a community around your products, or make yourself known.
But you need to know how to manage your page and keep it up to date! This is precisely where Facebook Business Manager comes in.
Now known as Meta Business Manager, this platform lets you create and manage a page in a more professional way than a simple account.
First and foremost, Facebook Business Manager lets you manage multiple pages via a single interface. It’s a major time-saver.
Secondly, it offers a wide range of functions, including the ability to do the following:
- create a Facebook pixel attached to your site to set up retargeting campaigns,
- view statistics on your pages and accounts with a simple click,
- design advertising campaigns
- manage your budget,
- import your ecommerce catalog,
- add users and administrators, and
- broadcast and pre-schedule all kinds of publications to unite a wider audience.
Facebook Business Manager is particularly useful if your page needs to be managed by several people.
If you have a marketing team made up of several employees and service providers, Facebook Business Manager simplifies the sharing of information considerably.
For example, you can outsource the creation of ads and page content, while ensuring that the company always owns the account.
All others involved are simply administrators whose role will be established via the platform.
Facebook Business Manager is also very practical for those who need to have access to and manage several Facebook pages in a single space.
Finally, this site makes it easy to moderate comments, while keeping a watchful eye on public posts on each page.
Very simple to use, Facebook Business Manager works logically and intuitively, and is no more complicated to set up than a standard Facebook account.
Best of all, it’s an advanced feature that's totally free. Facebook Business Manager is a significant added value offered by Facebook.
