A promo code, short for “promotional code,” is a code that is communicated to potential customers so that they can benefit from a discount on their next purchase.
This marketing method is often used in ecommerce.
In this context, promo codes are entered by the customer just before making payment. A discount is then deducted from their purchase, which is a big sales incentive, as everybody appreciates getting good deals.
Promo codes generally entitle you to price reductions. However, they can also give rise to other benefits, such as an additional gift included in the order or free delivery.
More concretely, a promo code will take the form of a digital coupon. It contains an alphanumeric code that must be entered by the customer at the end of the purchasing process to apply the promotion.
Different types of promotional codes can be used:
Promo codes can be supplied to customers through a variety of channels and can entitle them to multiple benefits:
It’s important to clearly communicate the terms and conditions of the promo offer or deal to prevent customer confusion. Whatever form the promo code takes, the aim is to attract new customers and retain existing ones.
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