In this article, you’ll discover the following:
- Many ecommerce platforms are designed for quick and simple store setup, allowing small business owners to launch their online stores without technical expertise.
- The best platforms come with a wide range of built-in tools such as SEO, marketing, analytics, and AI to help small businesses grow without needing extra plugins or apps.
- Ecommerce software for small businesses often offers flexible and affordable pricing plans, including free trials and models that scale with business growth.
- Access to quality support, including tutorials, coaching, or customer service, is a key benefit that helps small businesses succeed.
- Good ecommerce platforms are built to grow with your business, offering the ability to add features, handle more products, and expand into new markets as needed.
Back in the day, if you wanted to start your own small business selling goods, you had to locate a brick-and-mortar site where you could sell your products. You had to scrounge up the cash to either buy or rent the physical location while dealing with all kinds of overhead expenses.
However, things have definitely changed since then.
Today, pretty much everyone can begin their own business simply by creating an online store. The benefits of building an ecommerce website are plentiful.
Besides the low operational costs, online stores allow for greater customer reach and a boost in revenue. Furthermore, business owners are able to avail of customer analytics to better understand in which areas their stores are successful and where they can improve.
If you’ve been dreaming of starting your own small business online, you may be wondering if you should get started on your own or opt for a professional ecommerce solution to assist you.
It’s important to note that there are plenty of reasons why you should use an ecommerce platform to launch your digital storefront rather than starting completely from scratch, and your choice of ecommerce platform can have a major impact on your likelihood of success.
In this article, we’ll tell you all about the best ecommerce platforms available for small businesses today!
1. WiziShop
WiziShop is a powerful, user-friendly, all-in-one ecommerce platform designed to make launching and managing an online store easy, even for beginners. With over 16 years of experience, WiziShop combines simplicity with advanced features tailored to meet the evolving needs of all businesses, big or small.
Although the solution is based in France, it’s available for international use, assisting people around the world in launching their own online stores.
Its step-by-step store creation process requires no technical skills, making it ideal for entrepreneurs just starting out. There are numerous design templates available with lots of customization potential, allowing you to create the site that best aligns with the vision you have for your brand.
Powered by artificial intelligence, WiziShop offers a variety of built-in AI tools to save you time and focus on strategy rather than repetitive tasks by automatically generating product listings, blog content, translations, lists of pros and cons, and more. It can even help you in the very beginning in the process of starting your small business by finding niche, store name, and tagline ideas!
Another attribute that sets WiziShop apart is its commitment to personalized support. Every user benefits from access to expert Business Coaches who offer guidance on everything from platform tools to sales strategies, helping users optimize performance and boost conversions.
In addition, SEO is a major focus, with WiziShop offering a technically optimized foundation to improve visibility on search engines.
Plus, with over 400 pre-integrated features, from mobile optimization and cross-selling tools to abandoned-cart recovery and invoice automation, WiziShop makes it simple to manage both the creative and operational sides of running an online store.
WiziShop also provides extensive training resources, including video tutorials and themed courses, ensuring that you have everything you need to build, manage, and grow your small business confidently.
In short, WiziShop is more than just an ecommerce website builder; it’s a complete, intuitive online sales solution built to support small businesses at every stage of their journey.
Key features
- Step-by-step store builder: WiziShop supplies an intuitive, guided process for building your online store—no coding or technical experience needed. It’s ideal for newbie e-tailers who want to get started quickly and easily!
- Built-in AI content creation: WiziShop’s integrated AI helps automate time-consuming tasks like writing product descriptions, blog posts, and category pages, saving you time and improving conversion rates.
- Comprehensive SEO optimization: The platform is built with SEO best practices in mind, giving your store a strong foundation for ranking on search engines and increasing organic traffic.
- Personalized business coaching: Every user gains access to expert Business Coaches who provide tailored advice on improving sales, using platform tools, and optimizing overall store performance.
- Extensive training and resources: Subscribers get access to themed video tutorials and step-by-step courses covering everything from store setup to advanced marketing techniques.
- Mobile-friendly and cloud-based access: WiziShop websites are fully responsive across devices, and the cloud-based platform allows you to manage your store from anywhere, without needing local backups.
- Over 400 built-in features: The software includes powerful tools like automated invoicing, promotional codes, abandoned-cart recovery, cross-selling levers, and more to streamline daily operations.
- Wide selection of payment and delivery methods: Choose from a variety of payment and delivery options, allowing you to select the ones that best suit your customers’ preferences.
Pricing
WiziShop has several plans available, allowing you to pick which one best matches your current budget and needs and scale up as your business evolves. Take advantage of a 7-day free trial, regardless of which plan you select:
- Smart: Starts at $24.90 per month
- Business: Starts at $99.90 per month
- Enterprise: Starts at $1,300 per month
Try WiziShop free for 7 days
THE EASIEST NO-CODE ECOMMERCE SOLUTION✅ No credit card required
✅ Access to all features
✅ No commitment
2. Shopify
Since its launch in 2006, Shopify has grown into one of the best-known SaaS platforms for online selling.
Designed to simplify ecommerce, it gives businesses a turnkey platform to create a professional, mobile-friendly online store without needing coding skills. Users can choose from a varied collection of customizable themes and manage products, payments, and shipping from a centralized dashboard.
Shopify’s hosted solution means you don’t have to worry about technical maintenance or updates, and its 24/7 customer support is always available via chat, email, or phone. The platform also provides access to a comprehensive App Store and robust API, making it possible for people using the software to expand their store’s functionality as they grow.
For businesses with advanced needs, Shopify Plus offers enhanced customization, multi-store capabilities, and dedicated support. Whether you’re just starting or scaling up, Shopify makes it easy to build and grow a successful online business.
Key features
- User-friendly store designer with drag-and-drop interface and customizable themes
- Centralized product and order management from a single dashboard
- Built-in hosting and security, allowing users to concentrate on selling
- Mobile-responsive design for a seamless shopping experience
- Vast app store with thousands of integration options to boost site functionality
- Round-the-clock support in addition to help center and community forum to guide users through any issues
Pricing
Shopify offers a 7-day free trial for every plan. After the trial period is complete, subscribers can enjoy their first 3 months at a monthly rate of just $1.
Sign up for Shopify’s Starter plan at $5 per month if you want to simply share and sell your products across social media with Shopify Checkout, or you can avail of any of the following plans for access to more features:
- Basic: Starts at $29 per month
- Grow: Starts at $79 per month
- Advanced: Starts at $299 per month
- Plus: Starts at $2,300 per month
3. Wix
Wix is a versatile website builder that enables small businesses to launch professional online stores quickly and easily.
Featuring more than 900 customizable templates and a user-friendly interface, the software gives e-tailers the opportunity to design their site, add products, and set up payment and shipping options. No need to be a tech wiz!
Wix’s robust infrastructure ensures reliable performance, fast load times, and strong security for both store owners and their customers. This makes it a dependable choice for businesses expecting to scale or experience traffic spikes.
A standout feature for small retailers is Wix’s support for print-on-demand and dropshipping, allowing store owners to sell custom products without managing inventory or logistics. It’s a solid option for entrepreneurs looking to start from scratch or transform a showcase site into an online shop.
Key features
- Intuitive editor that allows users to build and customize their online store without any coding
- Extensive array of professionally designed templates tailored to different industries
- Pre-integrated payment options (e.g., Wix Payments, PayPal, and Stripe) and shipping tools
- Print-on-demand and dropshipping integration
- Mobile-responsive websites for a seamless shopping experience across devices
- Secure and scalable hosting
Pricing
Wix offers a 14-day money back guarantee on all plans. The platform’s Light plan is only $17 month, but if you wish to be able to accept payments on your website, you’ll need to select one of the following:
- Core: $29 per month
- Business: $39 per month
- Business Elite: $159 per month
4. Squarespace
Squarespace began as software that simply allowed users to build websites but now also includes a variety of ecommerce features to help entrepreneurs, creatives, and small business owners sell their offerings online.
Known for its award-winning templates, Squarespace has a wide range of customizable designs tailored to different industries—perfect for showcasing products, services, or portfolios.
This platform is ideal for visually driven businesses, featuring elegant portfolio layouts and customizable galleries, making it easy to present creative work or products in a polished, engaging way. You can even create password-protected pages to securely share content with clients or collaborators.
Squarespace also supports on-the-go business management through its mobile app, allowing users to update content, manage orders, publish blog posts, and access customer support from their smartphone.
Key features
- Wide selection of professionally designed, fully customizable templates
- Built-in tools for inventory management, order processing, discount codes, and tax/shipping setup
- Squarespace mobile app for managing your business on the go
- Customer-friendly payment options like debit and credit cards, Apple Pay, mobile wallets, Klarna, Afterpay, and others
- Integrated tools for email campaigns, blogging, and basic SEO
- 24/7 email support, with live chat available during specified hours on weekdays
Pricing
Squarespace lets users test the platform free of charge for 14 days. There are three different plans available for aspiring e-merchants:
- Business: Starts at $23 per month
- Basic Commerce: Starts at $28 per month
- Advanced Commerce: Starts at $52 per month
5. WooCommerce
WooCommerce is a free, open-source ecommerce plugin built for WordPress, offering small businesses a flexible and fully customizable way to sell online.
Best for entrepreneurs comfortable with, or willing to outsource, technical setup, the software makes it possible for you to transform any WordPress site into a professional online store.
WooCommerce supports a wide variety of product types, including physical goods, digital downloads, and services. Its real strength, though, lies in its adaptability: thousands of extensions are available to enhance your store with features like subscriptions, bookings, and advanced shipping options.
Because it’s open source, WooCommerce offers complete control over your website’s functionality, appearance, and data—with no monthly subscription fees. This makes it especially attractive to small businesses that want scalability and design freedom without the limitations of closed platforms.
Key features
- Full integration with WordPress
- No subscription fees to use the plugin
- Highly customizable and open source, perfect for businesses that want full control
- Support for various product types
- Extensive extension marketplace with thousands of plugins available
- Built-in payment processing
Pricing
While the WooCommerce plugin itself is free, you’ll need to consider the cost of having a WordPress site, which can range from $4 to $45 per month. In addition, there’s a good chance you’ll have to invest in additional extensions from the marketplace to ensure that you have all the functionalities you require for your shop.
6. Volusion
The all-in-one ecommerce platform Volusion is tailored for small businesses looking to build and grow their online presence with ease.
Created with user-friendliness in mind, it offers a full suite of tools: website design, inventory management, secure payment processing, and marketing features. This eliminates the need for multiple services or complex integrations.
Volusion also supplies built-in analytics, which provide real-time insights into sales, customer behavior, and site traffic, empowering business owners to make informed, data-driven decisions.
What’s more, Volusion’s mobile-responsive design ensures a smooth shopping experience across all devices, helping e-tailers reach and convert customers wherever they are.
Key features
- Responsive, customizable themes with drag‑and‑drop editing and HTML/CSS access
- Built-in tools for inventory and order management
- Seamless payment and checkout
- Robust analytics and reporting
- Integrated marketing and SEO tools
- Reliable hosting (Google Cloud) and security
Pricing
Select the Volusion hosting plan that best suits your business’s specific needs and budget, availing of a free trial that lets you test the software at no charge for 14 days:
- Personal: $35 per month
- Professional: $79 per month
- Business: $299 per month
- Prime: Based on gross merchandise volume (contact the sales team for a custom quote)
7. Ecwid
User-friendly ecommerce platform Ecwid is a great option for businesses looking to start selling online without rebuilding their entire website.
Its standout feature is seamless integration: Ecwid can embed a fully functional store into any existing site, blog, or social media page, allowing businesses to expand their digital presence effortlessly. Aspiring e-tailers also have the ability to avail of the software’s Instant Site feature to build a website from scratch in less than half an hour.
Designed for flexibility, Ecwid supports multi-channel selling across social media platforms and marketplaces like Facebook, Instagram, Amazon, and eBay, all managed from one intuitive dashboard. This allows for simplified inventory and order management while helping to boost your visibility.
For digital entrepreneurs owners with a limited budget, Ecwid also provides a low-cost plan. It includes essential features such as selling up to five products, 70+ design templates, and email support, making it easy to launch an online store without significant investment.
Key features
- Easy integration with existing sites
- Multi-channel selling from one dashboard
- Instant site builder for creating a new ecommerce site in less than 30 minutes
- Point-of-sale integration unify your online and in-person sales
- App marketing featuring add-ons for email marketing, accounting, live chat, reviews, dropshipping, and more
- Integrated inventory, order, and shipping management
Pricing
Ecwid has numerous plans from which to choose for your future ecommerce website:
- Starter: Starts at $5 per month
- Venture: Starts at $25 per month
- Business: Starts at $45 per month
- Unlimited: Starts at $105 per month
8. BigCommerce
While BigCommerce is more aimed at large enterprise businesses, the platform has plans available designed to help small businesses grow and thrive online.
The solution’s Page Builder visual editor allows for quick and easy page creation and launches, requiring little to no coding, while still leveraging the full power of a robust ecommerce platform.
BigCommerce is optimized for fast site speeds, supports various digital wallets for smoother checkout, and includes built-in SEO tools to increase visibility. Businesses can sell across multiple channels, including Amazon, eBay, and social media platforms, from a single dashboard, making operations more efficient.
Furthermore, BigCommerce supports B2B needs with features like custom pricing, purchase order management, and customer segmentation. BigCommerce is a scalable solution ideal for small businesses aiming to expand their reach.
Key features
- Responsive, customizable themes
- Flexible payment options, with no added transaction fees from BigCommerce
- Features that support growing product catalogs, customer groups, and even B2B functionality
- Marketplace and social media integrations to expand your reach
- Out-of-the-box SEO tools to drive people to your website
- Built-in email marketing tools
Pricing
BigCommerce allows you to try the solution free for 15 days and then pick from a selection of plans, all of which come with no transaction fees charged by the platform:
- Standard: Starts at $29 per month
- Plus: Starts at $79 per month
- Pro: Starts at $299 per month
- Enterprise: Contact the solution for custom pricing
9. Shift4Shop
Formerly known as 3dcart, Shift4Shop is turnkey ecommerce software designed to make it easy for small businesses to launch and grow online.
It offers a turnkey website builder featuring 100+ mobile‑ready, SEO‑optimized themes and a drag‑and‑drop editor that’s especially helpful for non‑technical users, while still allowing direct access to HTML and CSS for deeper customization.
What makes Shift4Shop especially compelling for small businesses is its unlimited plan, which offers enterprise-level features, according to the platform, at a monthly price of just $39.
The platform also includes powerful pre-integrated tools—CRM, email marketing, abandoned-cart recovery, real-time shipping, data analytics, and more—so you don’t need to rely on costly third‑party apps.
Key features
- Unlimited product listings and variants
- Comprehensive marketing suite to maximize conversions
- Built-in payment processing with Shift4Shop Payments and 100+ other gateways
- Centralized order dashboard for simplified order and inventory management
- 24/7 customer support and AI-powered fraud protection
- Multi-channel integration to sell on platforms like Facebook, Amazon, Google, and eBay
Pricing
Shift4Shop has only one subscription available, its enterprise-grade plan with unlimited hosting and access to all features, at $39 per month.
10. Salesforce Commerce
Salesforce Commerce, which was previously called Commerce Cloud, is a cloud-based ecommerce platform made to help businesses build and scale online storefronts quickly and efficiently.
Integrated checkout links and streamlined payment flows make transactions smooth across web and email channels, helping increase conversion rates.
The core of the platform includes analytics and merchandising tools, enabling e-tailers to gain valuable insights, manage products effectively, and optimize pricing based on performance.
In addition, AI-driven features, powered by Salesforce’s Einstein and Agentforce, deliver tailored product recommendations and dynamic pricing, enriching the customer experience and driving repeat purchases.
Key features
- Quick-start storefront creator
- Built-in checkout pages and sharable payment links
- AI-powered product recommendations
- Automated email marketing and cart recovery
- Product and inventory management from a single dashboard
- Analytics and performance insights
Pricing
Salesforce Commerce lets you enjoy a 30-day free trial and pick from various plans:
- Starter Suite: $25 per user per month
- Pro Suite: $100 per user per month
- Commerce Cloud Pay-As-You-Go: 1% of your gross merchandise value
- Commerce Cloud Growth: 1% of your gross merchandise value
- Commerce Cloud Advanced: 2% of your gross merchandise value
- Commerce Cloud B2C Premium: Get in touch with Salesforce for custom pricing
11. OpenCart
Different from many of the other ecommerce platforms mentioned in this article, OpenCart is an open-source solution. While the software itself is free to use, you’ll need to obtain hosting and be able to build and manage your site on your own (or pay somebody else to do it for you).
That being said, this type of solution is perfect for e-tailers who want complete control over their stores. With thousands of free and paid extensions available, business owners can tailor their storefronts to meet specific needs, without being locked into a proprietary system.
OpenCart also features a built-in admin dashboard for managing orders, customers, and inventory in one place. Its community-driven support and developer-friendly structure make it a solid choice for small businesses looking for customizable, cost-effective ecommerce software that can grow alongside their operations.
Don’t want to worry about securing your own web hosting? The solution does have paid hosted plans available for merchants as well.
Key features
- Free to download and use, with no licensing fees
- Intuitive admin interface
- Large extension marketplace with more than 13,000 free and paid add-ons available
- Flexible payment and shipping options
- Built-in sales, customer, and product reports providing valuable insights into store performance
- Support for multiple languages (40+) and currencies
Pricing
With OpenCart, you have the option to avail of free open-source software or OpenCart Cloud, a fully hosted ecommerce solution, which is available with paid plans that begin at $14.95 per month.
Conclusion
Choosing the right ecommerce software can feel like a big decision, but it doesn’t have to be overwhelming.
Whether you’re just getting started or looking to level up your online store, today’s top platforms offer the tools, flexibility, and support to help your small business thrive.
From easy setup to powerful growth features, there’s something out there for everyone.
With WiziShop’s ecommerce platform, you’ll have everything you need to create a beautiful website and succeed in online sales.
Sign up today and take advantage of a 7-day free trial!
Try WiziShop free for 7 days
THE EASIEST NO-CODE ECOMMERCE SOLUTION✅ No credit card required
✅ Access to all features
✅ No commitment
