37 Best eco-friendly products to sell to eco-conscious consumers in 2024

1. Recycled or upcycled jewelry 

Wearing jewelry is a great way to add that special finishing touch to any outfit, making it a popular commodity with consumers all around the world. If you're searching for green business ideas, consider focusing on beautiful accessories made from recycled or upcycled materials and transforming them into stunning, eco-friendly pieces. 

Types of jewelry you might offer include necklaces, earrings, bracelets, and rings, all crafted from recycled metals, glass, plastic, and fabric, or from previously used or discarded items. To boost sales of your pieces, be sure to highlight their sustainability, showcase their unique stories, and emphasize the craftsmanship behind each piece to attract environmentally conscious consumers.

2. Organic cotton tote bags

Bags of various kinds are very handy to have on hand, either for grocery shopping, carrying books to school, bringing a laptop to work, or another purpose. Organic cotton tote bags offer consumers an eco-friendly alternative to single-use plastic bags, made from cotton grown without harmful pesticides or synthetic fertilizers.

These products are better for the environment, as their production supports biodiversity, reduces water pollution, and lowers the carbon footprint associated with agriculture. Whether you make your tote bags yourself or purchase them from a supplier, be sure to verify their durability and consider supplying a range of stylish designs to appeal to various tastes.

3. Vegan apparel

Vegan apparel refers to clothing and accessories made without animal products, utilizing things like organic cotton, recycled polyester, and plant-based leathers. This approach is environmentally beneficial, as it avoids the significant ecological footprint associated with animal farming, including land degradation, water consumption, and greenhouse gas emissions. What's more, it ensures that no animals are harmed just to make people look good!

If you opt to focus on vegan apparel, such as t-shirts, shoes, dresses, hats, swimwear, etc., you'll want to be transparent about materials and sourcing and ensure high-quality and durable products. Note that securing certifications like PETA-approved vegan can bolster credibility and appeal to a broader audience.

4. Small-batch clothing

It's no secret that one of the fashion industry's biggest issues is overproduction. This leads to not only wasted valuable resources but also tons of unpurchased clothing ending up in landfills. Small-batch clothing, however, can help combat this problem.

Small-batch clothing refers to the practice of producing garments in limited quantities, focusing on craftsmanship and reducing waste. In addition, as these pieces are generally more expensive than those found in fast fashion, consumers are likelier to be more mindful with their shopping habits, only buying pieces if they really love them and know they will get lots of use out of them, which can in turn curtail the amount of used clothing getting thrown out as well.

5. Sustainable footwear

If you're a retailer involved in the fashion industry, adding sustainable footwear to your catalog is advantageous for appealing to the growing consciousness among buyers towards environmental protection and sustainability if you wish to boost sales for your ecommerce site. In fact, a 2022 survey by Statista found that over a third of U.S. consumers are willing to spend a lot more money on clothing that's sustainable or eco-friendly.

Sustainable footwear can be made from recycled plastic, organic cotton, natural rubber, and even innovative options like algae-based foam or cork. By choosing eco-friendly textiles and other elements, these shoes, such as sneakers, sandals, boots, and flats, often provide better breathability and durability. 

6. Vintage fashion

If you're somebody who enjoys the sartorial splendor of vintage apparel and is skilled in locating amazing clothing and accessories from days gone by, whether on the internet or in secondhand shops around town, vintage fashion pieces may be the perfect eco-friendly product for your business! 

Vintage fashion comprises pieces that are often characterized by their unique styles and quality craftsmanship. Opting for vintage fashion is environmentally beneficial as it promotes the reuse of existing garments, reducing the demand for new production and consequently lessening the industry's carbon footprint and waste production.

To find vintage clothing to sell, explore estate sales, thrift stores, and online marketplaces for hidden gems. You can also establish relationships with vintage collectors and attend fashion auctions, always prioritizing quality and condition to ensure customer satisfaction.

8. Ethically sourced skincare

When it comes to skincare, sales are booming! According to Statista, the global skincare market is expected to earn $186.6 billion in revenue in 2024, with the US being #1 in terms of revenue generation, accounting for approximately $24.4 billion. Take advantage of this flourishing niche and do your part for Mother Earth by opting to sell ethically sourced skincare.

These kinds of products are made from ingredients obtained in a responsible and sustainable manner, ensuring fair labor practices and minimal environmental impact due to supporting biodiversity, reducing pollution, and promoting the use of renewable resources. Furthermore, you have a wide range of goods from which to choose when it comes to ethically sourced skincare made with organic, fair-trade, and cruelty-free ingredients, such as facial creams, serums, body lotions, cleansers, and more. 

9. Cruelty-free makeup

Another great option for eco-friendly products in the category of clean beauty is cruelty-free makeup, which involves cosmetics that haven't been tested on animals at any stage of product development. This allows you to align your business with the use of safer, less toxic ingredients and supports ethical practices in the beauty industry.

Choosing to create and sell cruelty-free makeup, such as foundations, eyeshadows, lipsticks, and mascaras, makes it possible for you to cater to a growing group of consumers who are conscientious about animal welfare and sustainability. 

10. Non-toxic personal care

Non-toxic personal care products are formulated without harmful chemicals and substances that could pose health risks to humans and cause damage to Earth. By avoiding synthetic additives, parabens, and sulfates, these products are safer for consumers and reduce chemical runoff into waterways, thus better protecting ecosystems.

The range of non-toxic personal care products you might offer can include items like tampons, sanitary pads, menstrual cups, deodorants, toothpastes, etc. Selling these products is great for attracting health-conscious consumers seeking safer alternatives for themselves and the planet.

12. Sustainable yoga mats

Yoga not only improves flexibility, strength, and balance, it also reduces stress, enhances mental focus, and promotes overall well-being by harmonizing the body, mind, and spirit. You can help consumers make their yoga practice all the more eco-friendly by offering sustainable yoga mats to purchase.

Sustainable yoga mats are crafted from eco-friendly, renewable, or recycled materials that have a minimal environmental impact. Unlike conventional mats made from PVC or other toxic goods, sustainable mats use natural rubber, cork, jute, and organic cotton, which are biodegradable or recyclable, reducing pollution and waste. 

13. Eco-friendly water bottles

Eco-friendly water bottles are designed to keep negative ecological effects to a minimum, made from materials like stainless steel, glass, or bamboo. They're popular because they offer a reusable alternative to single-use plastic bottles, decreasing waste and pollution, and cater to the growing consumer demand for sustainable products.

By selling eco-friendly water bottles, your brand can appeal to consumers in an eco-conscious target audience, offering them a practical solution to stay hydrated while contributing to environmental preservation.

14. Sustainable exercise machines

If you're looking to sell eco-friendly products that fetch a higher price point, sustainable exercise machines can be a good option for your business. Using materials and manufacturing processes that minimize environmental impact, sustainable exercise machines can include things like treadmills and stationary bikes powered by user-generated energy or equipment made from recycled metals and sustainable woods.

Offering sustainable exercise machines, like energy-efficient ellipticals or eco-friendly weight machines, allows you to tap into a niche market of environmentally conscious fitness enthusiasts, offering innovative solutions that align with their values. Keep in mind, however, that these kinds of goods will require more upfront investment on your end. Plus, you'll need to be sure that you have a decent amount of space to store your machines until they're sold.

15. Healthy workout snacks

Help shoppers fuel their fitness routines by providing a variety of healthy workout snacks for sale. Nutrient-rich food, such as organic nuts and seeds, protein bars with minimal ingredients, fruit jerky, and energy balls, provide sustained stamina and aid in recovery, often made with pure, organic, or locally sourced ingredients.

As they minimize reliance on processed ingredients and support sustainable agriculture, and offer clean nutrition without additives, these kinds of healthy snacks are much better for both Earth and people than other types of pre-packaged food.

17. Portable solar chargers

For eco-friendly charging on the go, portable solar chargers offer the perfect solution. You simply need to place the solar charger in direct sunlight to harness solar energy, which is then converted into electrical power to charge electronic devices, such as smartphones, tablets, and cameras, by connecting the solar charger to the device with a compatible cable.

As this type of product utilizes renewable energy, it reduces carbon emissions and decreases reliance on non-renewable energy sources, contributing to a lower environmental footprint. 

18. Biodegradable phone cases

While some daring mobile phone users opt to go the case-free route for a clean minimalist look for their phone, most use a case to better protect their (often costly) device. In fact, some consumers like changing their phone case to match their outfit or mood!

Give phone protection a sustainable (yet still stylish) spin by selling biodegradable phone cases. These products are made from materials that decompose naturally, such as plant-based plastics or wheat straw, reducing plastic waste and pollution. They help the environment by offering an eco-friendly alternative to traditional plastic cases, which can take centuries to break down. 

To make your products stand out from the competition, focus on unique designs, consider collaborating with artists for limited edition prints, highlight the durability and protection your cases offer, and highlight any charitable contributions or environmental initiatives your company supports with each purchase.

19. Energy-efficient LED lighting systems

Energy-efficient LED lighting systems use light-emitting diodes to produce light, consuming significantly less electricity than traditional incandescent bulbs. According to the U.S. Department of Energy, residential LED lighting consumes at least 75% less energy and can last up to 25 times longer than traditional incandescent bulbs. 

This extra efficiency reduces electricity consumption and greenhouse gas emissions, contributing to environmental preservation by lowering the demand on power plants and decreasing reliance on fossil fuels. For green entrepreneurs, selling LED lighting is a smart choice because it offers customers cost savings on electricity bills and aligns with the growing demand for sustainable home and business solutions, making it both an eco-friendly and economically appealing product.

21. Non-toxic pet beds

A large number of people with pets at home think of them as actual members of the family and are willing to spend an increasing amount of money to improve their wellbeing. Based on a report from Fortune Business Insights, in 2023, the worldwide pet care market stood at $246.66 billion, with forecasts predicting an increase to $259.37 billion in 2024, and further growth to $427.75 billion by the year 2032.

Help your customers give their animal companions a comfy, green solution for relaxing and napping by offering non-toxic pet beds for sale. These eco-friendly products are made from pure, chemical-free materials that are safe for pets and the environment. Unlike conventional pet beds, which may contain harmful substances, these beds ensure a healthy sleeping environment for pets, reducing their exposure to toxins. 

What's more, they're better for the environment, as their production and disposal cause minimal pollution. Popular materials for non-toxic pet beds include, for example, organic cotton, natural wool, hemp, bamboo fabric, and recycled polyester filling, all sustainable and safe for pets.

22. Sustainable cat trees

Sustainable cat trees are designed using eco-friendly, non-toxic materials, offering a safe and environmentally conscious option for cat entertainment and relaxation. They're better for the environment as they decrease reliance on synthetic, non-renewable materials and minimize waste.

Additionally, they ensure a healthier space for pets, free from harmful chemicals. Examples of materials used in sustainable cat trees include bamboo, recycled wood, sisal rope for scratching posts, and organic cotton or wool for padding, combining durability with eco-friendliness.

23. Pet toys made from recycled plastic

Whether for a dog, cat, bunny, guinea pig, bird, or other pet, toys are a must! They help keep pets entertained and stimulated, which can aid in boosting their overall wellbeing and preventing destructive behaviors. For a greener alternative to traditional pet toys, consider selling toys created using materials that have been repurposed from previously used plastic items, reducing waste and the demand for new plastic production.

Depending on your target audience, you could sell, for instance, chew toys, interactive puzzles, or balls made from recycled plastics. For pets, they offer the same enjoyment as traditional toys but without the exposure to potentially harmful chemicals. 

25. Eco-friendly mugs

Whether for coffee, tea, or another beverage, eco-friendly mugs are perfect for your store to offer if you're hoping to reach consumers gravitating towards a lifestyle that values sustainability. 

Made from sustainable materials like bamboo, recycled glass, or biodegradable plastics, eco-friendly mugs provide an environmentally responsible alternative to conventional versions. In addition, using soy or vegetable-based inks and water-based printing technology for the designs on your mugs can significantly enhance their environmental friendliness. These choices decrease harmful emissions and ensure the mugs are safer for both the environment and the user.

26. Clean-burning candles

Clean-burning candles are made from natural waxes like soy, beeswax, or coconut wax, featuring wicks made from cotton or wood, which burn more cleanly than traditional paraffin candles, emitting fewer pollutants. They're popular due to growing consumer interest in health and environmental sustainability.

To differentiate your eco-friendly candles from the slew of candle options available today, focus on unique scents derived from essential oils, offer customizable options, and use innovative, biodegradable packaging to appeal to eco-conscious consumers seeking a greener, cleaner burning experience.

27. Stainless-steel straws

Stainless-steel straws are durable, reusable alternatives to single-use plastic straws, made from high-grade stainless steel. They're excellent products for green entrepreneurs, as they help cut down on plastic pollution in oceans and landfills. 

Although stainless-steel straws are relatively simple products and have been around for a while now, there are still ways to differentiate your products from your competitors' offerings. For instance, you might offer them in a variety of sizes and finishes (such as bent, straight, or colored), include a cleaning brush for maintenance, and use eco-friendly packaging. 

28. Non-toxic cleaning products

Having a clean home is important for both your physical and health, but the benefits of having a sparkling living space can be significantly reduced if you're using dangerous ingredients to get it that way. A growing number of shoppers are instead opting for non-toxic cleaning products, which are formulated without harmful chemicals and substances, such as ammonia, chlorine bleach, and synthetic fragrances.

These green alternatives often include ingredients that are plant-based, biodegradable, and free from volatile organic compounds (VOCs). Various types of non-toxic cleaning products you might sell include all-purpose cleaners, dishwashing liquids, bathroom cleaners, glass cleaners, and floor cleaning solutions. 

29. Secondhand furniture 

Secondhand furniture refers to previously owned items, from vintage and antique pieces to modern styles that have been used before. Opting for secondhand furniture is environmentally beneficial as it reduces waste, minimizes the demand for new production, and conserves the resources and energy typically involved in manufacturing new products.

As a green entrepreneur, you can sell a wide range of secondhand furniture, including sofas, tables, chairs, and dressers. The tricky part with this product idea, though, can be sourcing your inventory. You can often start by obtaining quality pieces from estate sales, auctions, and online marketplaces, though it might take some time to build up your catalog.

30. Bedding made from organic cotton

Bedding made from organic cotton offers several advantages over traditional bedding options, including being hypoallergenic, free from harmful chemicals, and gentler on the skin, making it ideal for those with sensitivities. It's also environmentally friendly, as this kind of cotton is grown without toxic pesticides or synthetic fertilizers.

On your ecommerce site, you can feature a variety of bedding, such as sheets, pillowcases, duvet covers, and blankets. To boost your sales, be sure to highlight your offerings' eco-friendly and health benefits, offer a range of stylish patterns and colors to appeal to different tastes, and emphasize the durability and comfort that organic cotton provides.

31. Sustainable laundry detergent strips or pods.

Ordinary laundry detergents often contain harmful chemicals that can contaminate waterways, harming aquatic life and disrupting ecosystems. In addition, their plastic packaging contributes significantly to landfill waste, exacerbating pollution and resource depletion.

In contrast, sustainable laundry detergent strips or pods are concentrated, water-soluble cleaning agents made from eco-friendly, biodegradable materials, minimizing plastic waste and reducing carbon emissions from transport due to their lightweight design. If you decide to feature this type of product, it's a good idea to offer a variety of scents from natural essential oils, package them in compostable materials, and highlight any unique, plant-based ingredients or certifications to attract eco-conscious consumers.

33. Wooden puzzles

Wooden puzzles for kids are excellent eco-friendly goods, because they are durable, reusable, and made from natural, renewable resources, reducing the environmental impact associated with plastic toys.

To maximize sustainability, use wood from certified sustainable forests, non-toxic, water-based paints for decoration, and minimal, recyclable packaging. Selling wooden puzzles not only appeals to eco-conscious consumers looking for safe, educational toys for their children but also supports responsible forestry practices and reduces waste.

34. DIY craft kits with eco-friendly materials

If your brand caters to parents looking for educational and environmentally friendly activities for their children, promoting a culture of sustainability from a young age, DIY craft kits with eco-friendly materials for kids are a very good option.

Tailor the contents to various age groups and interests to make your kits appealing to a wide range of young crafters, emphasizing the joy of creating while being kind to the planet. For example, your craft kids might include any of the following:

• Recycled paper: supplies for drawing, painting, or origami projects
• Natural dyes and paints: made from vegetable or mineral sources, safe for kids and the environment
• Biodegradable glues: non-toxic and safe for various craft projects
• Organic cotton or wool: for knitting, sewing, or weaving activities
• Bamboo or wooden tools: such as knitting needles, crochet hooks, and paintbrushes, as sustainable alternatives to plastic
• Seeds for planting: non-GMO, organic seeds to encourage gardening projects
• Recycled beads and buttons: for jewelry making or decorating textiles
• Instruction booklet: printed on recycled paper, offering ideas and guidance for eco-friendly projects

35. Handmade dolls crafted from natural fibers

For some parents, handmade dolls crafted from natural fibers may be preferable to conventional plastic dolls for their children, because they're made from safe, non-toxic materials like organic cotton, wool, or bamboo, reducing exposure to harmful chemicals. What's more, natural fiber dolls are biodegradable, promoting environmental sustainability.

There's also the handmade aspect that appeals to consumers. Their unique, artisan quality fosters a sense of warmth and connection, enhancing the play experience.

36. Bamboo musical instruments

If you're interested in a music-related niche for your business, consider offering bamboo musical instruments for kids for sale on your website. Bamboo musical instruments, such as flutes, xylophones, drums, and rainsticks are renewable and biodegradable, offering an eco-friendly alternative to plastic. 

With this kind of product, remember to use non-toxic finishes and ensure that the bamboo is sourced from responsibly managed forests.

37. Recycled-plastic building blocks

Recycled-plastic building blocks for children are toys made from repurposed plastic materials, offering an eco-friendly alternative to traditional building blocks. Selling these items is beneficial as they reduce plastic waste, educate children about recycling, and meet the demand for sustainable toys.

To make your recycled-plastic building blocks stand out from similar goods on the market, you'll want to incorporate unique, educational designs, ensure high safety and quality standards, and highlight the environmental impact of the purchase, such as contributing to plastic waste reduction or supporting ocean cleanup projects.

What are some tips for selling eco-friendly items?

Once you have a better idea of the kinds of sustainable goods you want to sell, you'll want to give yourself the best chance of success in attracting new customers and keeping shoppers coming back for future purchases. Here are a few handy tips to help you start off on the right foot.

Create a top-notch online store

In order to best showcase your sustainable offerings, you'll want to create a professional, high-quality online store where customers can find your items. Even if you also wish to sell your products at physical locations, such as pop-up stores or farmers' markets, having your own ecommerce site will be essential to reaching a wider audience and growing your business. 

Fortunately, creating an online store is super simple when you use WiziShop, the AI-powered ecommerce solution!

With a vast array of design templates on hand, you can build a storefront that truly suits the vision you have for your brand. Add your catalog in just a few clicks, and avail of our powerful artificial intelligence to generate product descriptions, FAQs, translations, blog articles, and other kinds of text content for your site in a flash. 

Plus, you'll have access to free video training modules to bolster your ecommerce knowledge, a team of Business Coaches to guide you in achieving your unique goals for your online store, a chatbot available 24/7 to answer quick questions, 400+ ready-to-use features to boost your conversion rate, 50+ SEO optimizations to help you climb the rankings on Google, and more!

Ready to start your ecommerce adventure with WiziShop? Test the solution free for 7 days, and then enjoy your first month for just $1!

Educate your customers

While it's not true in every instance, eco-friendly products are often at least a little bit more expensive than goods that are less sustainable. Even if your product catalog is still quite affordable, your future customers may need a bit of convincing to switch to your offerings. 

It's therefore important that you educate shoppers, highlight the ecological benefits and ethical practices behind your products. Use storytelling to connect consumers with the origins and impact of their purchases, making the eco-friendly choice both informative and emotional.

In addition, you can emphasize that eco-friendly products are not just good for the environment but are also of high quality, long-lasting, and often offer better health and safety benefits compared to conventional alternatives.

Use sustainable packaging

If you're trying to promote an eco-friendly product but then package it in an abundance of non-recyclable plastic and/or in a cardboard box that's much bigger than the item inside, your customers might find your brand to be less credible in terms of sustainability. 

For this reason, it's advantageous to use sustainable packaging for your products, whether they're coffee mugs, reusable bags, pet food, or other other goods. Sustainable packaging is designed to minimize harmful effects on Mother Earth through the use of materials that are recyclable, biodegradable, or made from renewable resources.

It aims to reduce waste and carbon footprint throughout its lifecycle. Using sustainable packaging for eco-friendly products is crucial, as it aligns with the core values of sustainability and responsibility towards the environment, reinforcing the product's eco-friendly message.