31 Trending products to sell on your ecommerce site [2024 Edition]

3. Trendy slippers

Slippers are transforming the experience of home comfort, a little something extra that makes wellbeing at home even cozier. Thanks to the rise of online stores, it's never been easier to pamper your feet with just a few clicks!

Including these comforts on your online store, or even offering them as a promotional product, could generate a lot of interest. Slippers aren't just an accessory. They're an attention-getter you can offer your customers, encouraging them to think of your brand every day.

Whether they're printed, lined, glittery, or oversized slippers, your ecommerce store can become a benchmark for those looking for the top items in this niche. And why not share photos of these cozy slippers on your blog or write blog posts on choosing the perfect slippers on your ecommerce site? This could inspire your visitors and stimulate research into the perfect cozy items for the home.

4. Retro sunglasses

Retro sunglasses are making a comeback all the time. And the list of styles is long. This year, it's all about 80s and 90s looks: they embody a blend of nostalgia and modernity. Thick frames, smaller shapes, and tinted lenses are back in the spotlight, adopted by celebrities and influencers alike.

At the same time, the popularity of sports sunglasses has experienced growth in recent years, especially among outdoor enthusiasts, and continues today. Their performance- and protection-oriented design provides optimum comfort while incorporating the latest innovations in materials and lens technology. What's more, the models are becoming increasingly sophisticated and the colors flashy: the trending products are the boldest, at every price point!

The list of trendy eyewear styles is growing all the time, and even if these styles are the most fashionable at the moment, you can still opt for strong, original shapes, as well as classic, fashionable models... It's an accessory whose popularity never wanes!

Health, beauty, and wellness products

The trend is towards natural, plant-based products that respect the skin and the environment. It's no longer a question of having marketing-boosted miracle products to work. Our era is dedicated to transparency.

6. Dietary supplements: Vitamins and minerals

Energy and vitality! Vitamin and mineral supplements are flourishing, offering people the chance to make up for nutritional deficiencies or temporary energy losses, aiding in improving digestion, sleep quality, or other areas.

This trend is only set to grow: according to Statista forecasts, this market will be worth $250 billion worldwide in 2024 and is predicted to reach $308 billion by 2028.

In terms of which parts of the world bring in the most revenue for the vitamins and minerals market, Statista data demonstrates that China takes the top spot, generating $4.8 billion in 2023. Coming in second place is the United States, recording approximately $4.4 billion in revenue from sales of vitamins and minerals. 

More attentive to the impact on the body and health, many people are now showing a preference for natural compositions and are turning away from "miracle" or targeted recipes. Purely aesthetic treatments are losing momentum: the slimming cure market, for example, is no longer on a roll, and this downward trend is becoming more pronounced...

8. Tools for the face: Gua Sha utensils, face rollers, and face brushes

All these new goods have been highlighted on social networks. In line with the trend towards naturalness and ancestral techniques, these rollers and other facial utensils help to tighten and energize the skin, providing greater hydration and visible, lasting rejuvenation.

Far from chemical products selling a certain "facelift effect," these tools are more about skin gymnastics, a technical and physical approach, less chemical. Products made from specific stones, linked to lithotherapy, a fashionable sector and items to offer as a complement to your essential oils, don't you think?

9. Solid shampoos

Solid shampoos are gaining ground in eco-responsible bathrooms. Practical and ecological, they come in compact bars and often last longer than their liquid equivalents. With no plastic packaging, they appeal to those seeking to reduce their daily waste while maintaining clean, healthy hair.

Easy to use, the bar simply needs to be rubbed into wet hair to create a rich, cleansing lather. They're also a good choice for travelers, as they won't leak into luggage and are accepted in the cabin on planes.

With a wide choice of fragrances and ingredients to suit different hair types, solid shampoo is a modern alternative that combines hair care with low environmental impact. Don't forget to stock storage boxes and complementary items for easy storage of these shampoo bars!

10. Skincare

Due to rising awareness about skin health and the influence of social media on beauty standards, skincare is another trending product in ecommerce today. Shoppers are increasingly seeking healthier alternatives to traditional solutions for specific skin concerns and prioritizing sustainable, ethically produced products. 

Popular types of skincare items include cleansers, moisturizers, serums, and masks, each tailored to various skin types and concerns such as aging, acne, or dryness.

To successfully sell skincare online, it's crucial to offer detailed product descriptions and ingredient lists to educate customers. High-quality images and video demonstrations can enhance visibility and trust. Furthermore, implementing customer reviews and leveraging social media for user-generated content can boost credibility and engagement, helping to attract your target audience and drive sales in this competitive market.

12. Sustainable sports accessories: Eco-friendly yoga mats, water bottles, and everything for cycling

Cycling is a top form of transport in many parts of the world. The number of bikes sold has risen, particularly electric bikes, in recent years, but the proliferation of repairers and specialists has enabled the sector to expand.

One way to stand out from the crowd and attract consumer interest is to offer practical products and ingenious goods for cycling and other sporting activities, using more responsible materials and practices.

These products, made from recycled or sustainable materials, meet a growing demand for a greener lifestyle. From yoga mats made from natural rubber, to reusable water bottles that replace single-use plastic bottles, to sportswear made from recycled fibers... Every item is designed to minimize ecological impact.

An increasing number of people are opting for an individual sports practice, at home or with the help of a coach. Dumbbells, water bottles, yoga mats, weights, elastics, and the whole world of cycling are just some of the things your online business might sell in this product category.

13. Minimalist connected watches

Connected watches are another flagship product to consider selling on your platform: sales are skyrocketing, as evidenced by trending products on Amazon, for example. Connected watches represent a central niche in the world of consumer electronics. Their growing popularity with fitness enthusiasts makes them a must-have product for any online shopping platform.

These technological gadgets, which go far beyond simply telling the time, meet a wide range of consumer needs and desires. They can track physical activity, monitor health, receive notifications, or manage mobile applications directly from the user's wrist.

The list of their features continues to grow: they're little electronic gems that help their owners on a daily basis with a plethora of applications. Internet users often look for the top models that combine both aesthetics and functionality.

They scan reviews, compare features, and look for great deals. Clear, detailed photos are also a decisive factor when it comes to buying, as they enable the product to be viewed from every angle. User reviews and product tests are also valuable resources for those wishing to buy or sell a connected watch: be sure to highlight real customer feedback on your product pages.

Smartphone accessories

Smartphones come with a host of complementary accessories. Cases, chargers, stands, lights... Dozens of products for every mobile phone!

14. Smartphone cases

Phone covers have lost none of their importance in the list of trending products available via ecommerce stores. On Amazon, AliExpress, or Google Shopping, many trends stand out.

However, only products that are the subject of well-crafted marketing strategies are essential references today. The evolution of the simple phone cover has accelerated rapidly, transforming this item from an all-in-one object into a truly trendy smartphone accessory.

Phone cases with shoulder straps for carrying the phone on the shoulder or across the body are very much in vogue, giving you ideas for finding keys to success in ecommerce, provided you don't skyrocket your prices...

16. Wireless induction chargers

These little sets are a revolution in the high-tech sphere. Compatible smartphones can now be recharged by induction, i.e., only by being placed on a specialized base.

This technology has seen a meteoric rise in the smartphone accessories market, particularly as it has been integrated into everyday life, in new cars in particular.

These compact chargers are available in a variety of colors and shapes. This sector and its niche products have been booming for months. A brilliant idea for your online store or dropshipping platform!

Office and remote-working items

Working from home has become the norm all over the world. Consumers are constantly on the lookout for comfortable, high-performance equipment.

17. Ergonomic desks

The office world has become an omnipresent part of people's daily lives. The desk as a piece of furniture is central. To succeed in your business, you need to come up with original designs that are also ergonomic.

To be more precise, this piece of furniture needs to tick several boxes to satisfy internet users' searches. Several available colors; a flexible, made-to-measure delivery service; outstanding quality at an affordable price: all these features will be key to piquing consumer interest.

Any innovative ideas in this area can be beneficial to your online store.

18. Home-office chairs

In addition to desks, chairs designed for remote workers are indispensable. Here again, the difficulty lies in finding a chair that's ergonomic, aesthetically pleasing and delivered by quality carriers.

The entire office universe will enable customers looking for products dedicated to working from home to turn to your store.

If your SEO strategy, your marketing strategy, and your various ad campaigns on social networks and Google are carried out in the right way, respecting the right acquisition levers, you'll quickly be positioned as one of the benchmark sites.

19. Desk lamps

When it comes to perfecting an office shopping list, the consumer's interest will certainly turn to lamps, one of the keys to good concentration when working from home.

LED, wireless, touch-sensitive, wired... As long as your proposed product is of high quality and at affordable prices, the most difficult thing will not be to please, but rather to make your brand known on the web and make your first online sale.

With these different products for the office, the idea will be to offer a niche online store, with an exemplary delivery service to build customer loyalty, but also to offer personalized tips on a blog dedicated to telecommuting.

In this way, your SEO strategy can help your platform evolve and increase your online sales! It's up to you to search for and locate the right partners, service providers, and brands...

20. Cable organizers

These clever little accessories help combat the mess of wires that often get tangled up behind desks, televisions or in our bags. They come in a variety of forms: clips, sleeves, boxes, or clips, all designed to simplify cable management.

As well as reducing visual clutter in the room, they protect cables from wear and tear, and make it easier to identify individual wires. It's a simple, effective solution for anyone wishing to say goodbye to cable knots and bring a little zen to their interior space.

Innovative products and high-tech accessories

High-tech accessories are among the bestsellers in all categories. Discover the trending products leading the way, provided you choose your brands and partners carefully!

21. Voice assistants

Voice assistants are the trend of the moment! The benefits are many: ease of use, natural interaction with users, everyday assistance and improved productivity. With new features and ever-improving capabilities, voice assistants are becoming increasingly popular.

Consumers love being able to control their devices intelligently, without having to use their hands or even look at their devices. Voice assistants like Amazon's Alexa and Apple's Siri have revolutionized the way people interact with technology. They can play music, answer questions, control connected home automation, and much more.

What's more, voice assistants can help improve productivity. They can organize daily tasks, manage calendars, and even help plan vacations. This means people can spend less time managing administrative tasks and more time focusing on what's really important to them.

Voice assistants are becoming increasingly personalized. They can learn from their users and adapt to their habits and preferences. A niche idea to exploit in ecommerce, notably by selling a variety of products compatible with these voice assistants!

22. Augmented reality headsets

Augmented reality (AR) is evolving rapidly. The more the years go by, the more numerous the offers and the more affordable the prices become for the majority of consumers.

That's why AR headsets have become an essential part of the connected universe. Everyone dreams of projecting themselves into a new universe, another part of the world, an imaginary place. That's what this headset makes possible.

Compatible with most Bluetooth devices in the home, a growing number of people are looking for this affordable, high-quality tool. Why not become a reference in this field?

To increase your brand authority, creating a dedicated blog can be a wise strategy. In your blog posts, you might, for example, share a list of the top AR headsets and offer tips for choosing the right product, which can generate considerable traffic. Internet users appreciate content that makes their lives easier, offering detailed comparisons and informed opinions.

The most sought-after AR tools are those that combine performance, comfort, and compatibility with different devices. People want products that are easy to use and integrate into their daily lives. They're also attentive to the opinions of other users, which underlines the importance of feedback and reviews on your sales platform or blog, while also highlighting transparent delivery times.

Trending products for the home

Decoration, gifts, cooking... Interiors are focused on the future, and consumers are beginning to search for meaning in their purchases, even gadgets!

23. Scented candles

Scented candles are on trend, all the more so when they are made by small-scale producers, using vegetable and/or essential oils.

The most successful candle sellers know that to sell, you need to generate interest with photos that showcase the product. Instagram has become an essential tool for brands, using creative visuals and targeted advertising campaigns to reach a wide audience.

When it comes to selling crafts online, note that online research shows that consumers are on the lookout for specific features: durability, ethical sourcing of materials, and originality of design. Jewel candles, for example, which feature a jewel inside the wax, shown once the candle is completely consumed, offer a unique experience that goes beyond simple fragrance. It's a big niche trend that's made its mark on the market.

For those seeking to sell these trending products, understanding the needs of online shoppers is key. They're looking not only for superior quality, but also for a shopping experience that's simple and enjoyable. Online tools such as ecommerce stores and social media platforms are therefore essential for capturing this clientele and standing out in this competitive market.

25. Reusable, eco-friendly straws

Plastic straws have a disastrous effect on the environment. That's why many establishments in some parts of the world are no longer allowed to serve drinks with them, and many supermarkets can no longer sell this product.

Consumers have been alerted to the dangers of disposable plastic for the planet and the environment. For this reason, manufacturers offer a wide range of reusable and recyclable straw styles.

Shell, avocado pit, cardboard, bamboo, or metal: depending on your preferences, various qualities are available, disposable or not, at very different prices. These products are more than just sales trends, they're also sustainable solutions to be adopted in your consumption habits!

Children's products

Back to basics for children's purchases. For gifts and happy events, games are going offline and becoming collectors' items. A pleasure shared by young and old alike!

26. Wooden toys

Vintage is one of the most popular trends among parents, especially when it comes to toys for their little ones.

Wooden toys are not only beautiful to look at: they also stimulate children's imagination and creativity, without exposing them to screens. This niche market is enjoying remarkable growth, with more and more consumers looking for authentic, environmentally-friendly products.

Moving away from screens and returning to simple activities is becoming a necessity for little ones who are sometimes disturbed by the influence of technology on their development... So, by offering beautiful wooden toys, parents will be able to appreciate beautiful objects while allowing healthy development.

To sell these trending products, it's advantageous to highlight their qualities through cute, inspiring photos on platforms like Instagram, a tool that has become essential for reaching a wide audience. The top wooden toy designers know how to take advantage of these platforms to showcase their creations, tell their story and thus incite the interest of potential buyers.

Online searches for wooden toys are on the rise, a sign that consumers are looking for products that stand out from the crowd. By focusing on quality, safety and design, manufacturers can meet this growing demand and stand out from the crowd.

Buying wooden toys is more than a simple transaction; it's a conscious choice to opt for sustainable and ethical toys.

27. Baby gift sets

The baby and childcare markets are sectors to keep in mind when launching an online boutique. A wide range of thematic products are available for sale, but one product stands out in all circumstances: the baby gift set.

The baby gift set, which includes a baby kit that can be carried everywhere, offers the e-tailer many advantages: it is an excellent gift for a new baby or works well as a birthday present.

So, in terms of SEO, these kits can rank for search terms such as "newborn boy gift," "baby birthday gift," "newborn girl Christmas gift," etc. According to the targeted query, you can then position all your baby kits.

Yes, the SEO benefits are there, but there's another acquisition opportunity for you. If you specialize in selling this type of item, consider offering birth or christening registries to give your customers the opportunity to make all their purchases on your store.

28. Educational toys

Early-learning toys are another way of building customer loyalty and acquiring new customers. Young parents are always on the lookout for high-quality, trending products.

One of the bestsellers on AliExpress has been an educational toy, designed for young and old alike, to combat anxiety and promote concentration. It's a small object made up of rows of capsules to be flipped over, a basic concept that has attracted tens of thousands of players.

Games designed to de-stress children are particularly sought after. In a world where even the youngest feel the pressure of everyday life, these products offer a welcome escape. They're often simple, like the capsule toy mentioned, but their proven effectiveness makes them a must-have object.

Research shows that consumers are attracted to products that promise to contribute to their children's well-being. The top toys in this segment are not just distractions, but tools that help develop essential life skills.

With this type of item, you can give your customers the opportunity to fill up their shopping carts even further, especially if you cross-sell this kind of product.

Pet supplies

29. Dog clothing and costumes

This is the must-have for dog owners who want to bring out the style of their four-legged companion. Whether for special occasions or just an ordinary day, dog clothing offers a touch of glamor or adds some humor to the dog's appearance.

From personalized t-shirts to warm coats and colorful bandanas, there's an outfit for every taste and occasion. Pet accessory designers have taken to creating unique and original designs to make dogs shine in the city.

Dogs can now be dressed to match their owners, with matching outfits for special occasions such as weddings, birthday parties, and even vacations. It's a fun and creative way to show love for your pet in style.

Like before, add 20 products to your table before moving onto the next step. You’ve exhausted the content on YouTube? There is still another essential technique to find the best products. What is the best platform for sharing content in the world? 

Facebook 

Most ecommerce advertising is done on Facebook.

Login to your Facebook profile and search for pages involving cooking, decoration, news, trends, etc. and follow them!

The more you follow, the more you’ll be a target for advertisers. Their ads advertise their bestselling products. Your feed will now be showing you a range of ads. By analyzing the ads, you can “spy” on the stores that advertise on Facebook. You can use this to help you find even more product ideas! For once, you can use the ads targeted at you to your advantage! Can you see where I’m going with this?

Thanks to the host of pages that you follow, your feed will become a gold mine for you and your research. To help you get started, here are three examples of pages to follow:

https://www.facebook.com/bestproductsdotcom

https://www.facebook.com/PersonalCreations

https://www.facebook.com/BuzzFeed

Take your time doing your research. Don’t move forward without having added 20 more products to your spreadsheet. 

Everything around you! 

Products that sell are all around you! 

Do your own research. Sign up for trend newsletters and email newsletters from other stores online. Search for popular goods on Google Trends. Look into the windows of stores when you go shopping and see which products are displayed.

They’re always a good clue as to what’s selling well! There’s a good chance that if you follow this method, your business will take off, and your standard of living will too. 

Thanks to your work researching products, sales are going to arrive very quickly! 

In addition, your state of mind will have changed. You’ll be proud to have launched your new project and to have invested time doing research about your products. 

According to neuroscience researchers, to maintain motivation, you need to take action within 7 days. After this time, your brain moves on. If you don’t begin now, you never will.

Get started! Do your research, take this time for yourself. 

Invest in your future. 

At this stage, you should have at least 20 products from Amazon, 20 from AliExpress, 20 from YouTube, and 20 from Facebook. If you don’t have at least 80 product ideas already, then don’t move onto the next step yet.

Remember that it’s important to take the time to do the necessary research. 

It’s the key to success. 

How to rate your products

Once you have your 80 chosen products in your spreadsheet, you’ll then need to rate them according to the following criteria:

• Size (the ideal size is if it can fit in a mailbox) 
• Weight
• Expiration date
• Sturdiness 
• Initial investment 
• Margin 
• Presence in the local market
• Keyword opportunities (Google Keyword Planner)
• Opportunities via Google Trends 
• Presence on Amazon 
• Presence on AliExpress

After you've worked out the average for each product, rank them from the highest rating to lowest, and you’ve got an order of priority! 

Select 10 to 15 products to start with. This is already enough for the initial launch of your website. 

CONGRATULATIONS! 

You’ve just taken the first step toward your new life as an ecommerce entrepreneur. 

Good luck!

Here's a secret tool that provides you with tips about which products work, your audience, and all the ways to target them on Facebook so you can get selling in minutes.

This tool is very powerful. Make excellent use of it! 

The secret tool in question: https://pexda.com

Final thoughts

Don't hesitate to share the evolution of your business in photos on your blog and social networks, as this can strengthen the bond with your customers and give a more personal vision of your brand. Staying up to date with the trends and adapting accordingly are crucial strategies adapted by the top entrepreneurs.

There's no limit to how much you can make in ecommerce. The key to success is to find a product or service that meets the needs of your target market, differentiate yourself from the competition, and have a solid marketing strategy. With time, patience, and perseverance, you can succeed in online sales.

To keep up with consumer trends, companies need to fine-tune their online presence. This means optimizing their sites to reflect these environmental values and creating blog content that resonates with this new collective consciousness. By sharing tips for more ethical consumption and highlighting eco-responsible products, brands can forge a strong bond with their customers.

Whether you're looking to add categories to your online store or simply start your e-merchant business with a single niche, knowing the product trends is a key factor in making sure you don't get it wrong. With these tips, you'll be pushing your business towards success, because every product you sell will be well thought out to reach an audience interested in your offerings.

In addition to a clear understanding of the market, you'll need to work on your traffic acquisition and conversion strategies in parallel, so that you're ranking for promising search queries and then target potential customers.

SEO, marketing, communication: it's up to you to increase your impact on your target audience through your products and your internal work.