• Features
    • Advantages Our unique strengths & benefits
    • App Store WiziShop Our 100% free apps
    • Artificial Intelligence At the service of your ecommerce business
      • WiziShop AI
      • AI tools
    • Pizi App Your product pages in 45 seconds
    • SEO The best SEO in the world
      • SEO-Powered Ecommerce
      • Topic Cluster Manager
      • 50+ SEO optimizations
  • Pricing
  • Resources
    • Expert Partners Our network of partners to assist you
    • Essential Tools Tools created to support your business
    • Support & Guidance The answers and support you need
      • Help center
      • Ecommerce glossary
      • SEO eBook
      • Good Morning SEO
    • API More freedom for your integrations
  • Blog
Create your online store

An all-in-one Ecommerce solution, combined with the power of Artificial Intelligence

7-day free trial

Resources

Create Your Online Store Grow Your Sales Resources Artificial Intelligence Guides SEO News

Resources

Why ecommerce is important: 7 Reasons to launch an online retail store!

Why ecommerce is important: 7 Reasons to launch an online retail store!

Today, you’ll finally know the truth about electronic commerce. In the few minutes it’ll take you to read this article, you’ll understand the immense popularity of online shopping. Moreover, you’ll learn why you should launch your own ecommerce business.

Did you know that, according to Statista data, global ecommerce sales amounted to about $5.8 trillion (USD) in 2023? Furthermore, this figure is expected to reach over $8 trillion (USD) by 2027.

Wouldn’t it be nice to have a share of the online-selling pie?

The history of ecommerce has seen many changes to how merchants sell their products online since it first began. However, shopping on the internet has become more prevalent than ever, no matter the products or services that individuals seek.

In this digital age, there are multiple types of ecommerce that exist, and customers are heading to online companies for their shopping needs for a variety of reasons.

Some consumers like to shop from companies online because the product they desire is cheaper on a website than in brick-and-mortar stores. Others may think that browsing and shopping online offers a much better customer experience than what they discover at in-person locations.

The increase in smartphone and other mobile device use has also affected the way a consumer shops. With the vast array of products available online and services like next-day shipping, customers are used to being able to purchase whatever they want quickly.

With online commerce’s increasing popularity, there’s never been a better moment to create your own ecommerce website. Still hesitant about selling your products online?

No worries. I’ve got some excellent reasons to get going on launching your ecommerce venture ASAP.

You’ll soon discover that the advantages to ecommerce are plentiful.

Among the arguments that I’m going to share with you for starting your own business on the web, some will surprise you and others will reassure you. Most importantly, though, they’re going to motivate you and give you the desire to become an entrepreneur with your own online store!

What is an ecommerce business?

Before getting into the reasons to become part of the expansive community of online retailers around the world, let's quickly define what an ecommerce business actually is.

An ecommerce business operates via the internet, selling goods or services directly to individuals and businesses through digital platforms. This type of venture eliminates the need for retailers to have physical storefronts, enabling transactions that can include everything from products to software and services, all managed online with various payment and delivery options.

When did online shopping become popular? The rise of ecommerce

Michael Aldrich is considered by many to be the one who created online shopping in 1979, but the activity really began to gain popularity in the mid-1990s with the advent of the internet. The first widely recognized online sale was a Sting CD sold by NetMarket on August 11, 1994. As internet accessibility improved and security protocols for online transactions were established, more consumers started to feel comfortable shopping online.

By the late 1990s and early 2000s, major online retailers like Amazon and eBay had become household names, fundamentally transforming consumer behavior. The convenience, variety, and the ability to easily compare prices fueled its growth, making online shopping a significant aspect of the global retail landscape by the early 21st century.

Data from different studies show that COVID-19 pandemic significantly accelerated the growth of online shopping as lockdowns and health concerns made in-person stores less accessible. Consumers shifted to buying products online for both essentials and non-essentials, leading to an expansion of ecommerce across numerous sectors and permanently altering shopping habits.

Why is ecommerce so important in modern life?

Perhaps you're tempted to create your own ecommerce site but are still on the fence about getting started. Here are 7 reasons to convince you!

1. It’s an adventure worth $5.8 trillion (USD).

Besides the statistics mentioned earlier, you may have read other facts about online sales and the exciting world of ecommerce.

If this isn’t the case, I’m going to share some of the top statistics based on data from various sources with you to show you the true value of ecommerce. This will also demonstrate just how big you can dream when starting your own business on the web...

  • As of 2023, online retail represents more than 19% of all retail sales worldwide (Statista).
  • It's expected that more than 95% of all purchases will be conducted online by 2040 (99firms).
  • There are over 2.1 billion online shoppers in the world (Statista).

The potential is HUGE! If these stats still haven’t convinced you to begin selling products or services on the web, what follows will.

99firms estimates that there are between 12 and 24 million ecommerce sites across the globe. These are people, just like you, who decided to take on the challenge and generate their own income by starting an ecommerce business.

2. It allows you to become your own boss.

Have you always dreamed of becoming self-employed and starting your own business? Have you ever dreamt of total freedom? To take your vacations whenever you like? Enjoy your hobbies when you please? See your loved ones more often?

There's no doubt that it's getting harder and harder to find the time to do the things that we care about the most these days.

You’re reading this article because you’re finally ready to embark on a fascinating and experiential adventure.

You have the desire and the will to create your own business, and you have felt that this should involve ecommerce. You've made the RIGHT CHOICE and know that you have an excellent business plan.

So how do you go about this?

To get started in ecommerce, you’ll have to register your business. All you need to do is consult your country’s rules and regulations surrounding being self-employed or becoming registered as an entrepreneur. The requirements will be different based on where you live.

And it’s as simple as that!

However, you’re still a long way from knowing everything about the benefits of selling online and being self-employed!

3. It’s an industry that's accessible to everyone.

Are you still interested in becoming an entrepreneur with your online store? You’re feeling motivated and ready to get going and launch your website and your business?

Let’s continue then.

You’ve seen previously that ecommerce has enormous potential and that becoming a self-employed person is easy to do.

Your motivation has increased and you have the desire to move on and get started.

Like the many other entrepreneurs out there, you can do it. And you know it.

However, a question still bothers you, and it’s a major obstacle for you in launching your online business.

How do you start an ecommerce business and attract customers if you have no knowledge on or experience in the subject?

Well, that’s why we’re here. Did you know that you can create your online store with very little money, without any prior knowledge, and even without having an idea of which product to sell, with an ecommerce platform that guides you step by step?

Our solution, WiziShop, was created for you!

As soon as you sign up for our ecommerce platform, you’ll have access to a comprehensive ecommerce training program so that you’re completely in the know!

Week after week, you’ll be guided to success, regardless of the products or services you sell.

And that’s not all!

With WiziShop, you benefit from the following:

  • a completely unique and customizable design,
  • support from our Business Coaches, ecommerce experts,
  • a solution with hundreds of features to convert visitors into loyal customers,
  • powerful artificial intelligence to generate text content in just a few clicks, and
  • lots of other advantages!

All of that for a monthly subscription that begins at only $40 (USD)! With our ecommerce platform, you’ll be able to create a professional website with all the essential functions for ecommerce. Test WiziShop out today with a 7-day free trial. After that, enjoy your first month for only $1!

Try WiziShop free for 7 days

THE EASIEST NO-CODE ECOMMERCE SOLUTION

✅ No credit card required

✅ Access to all features

✅ No commitment

Today, I’m here to show you that selling online is the easiest way to change your life. I’m going to support you and show you the road to success with your own ecommerce business!

I want you to succeed and for you to become a part of this community of digital entrepreneurs.

Keep reading and you’re going to know everything about ecommerce. You’re going to learn how to find the best products to sell and even how to set up your first online store.

I can sense you’re getting impatient. I’ve still got a few important things to tell you, though, so stay with me!

4. It only costs the price of a coffee a day.

I was chatting recently to my friend Laurent. He wanted to open a business with a physical store in a small town in France. He’s an artist that creates little sculptures by hand. He told me about the amount of money he had to invest in the downpayment for the store and my knees went weak...

The cost of setting up a traditional brick-and-mortar store is extortionate!

How can you be profitable with so many expenses right from the start? Being in the business of ecommerce, I quickly made comparisons with opening a store online.

Online, you have the possibility to open an ecommerce store with just a few dozen dollars a month.

I challenge you to find another activity that could become your profession at this price!

We continued to chat and I said to him, “Why don’t you open an online store to sell your sculptures?”

He didn’t need a long time before deciding to seize this opportunity.

So, a few months ago he opened his online store. After just a few days, he started receiving his first orders.

The first month, he'd already made $408 in profit.

Can you imagine? He only just opened and his e-business was already profitable. He couldn’t believe what he was seeing.

The following month he managed to triple his first month’s profit. With motivation, he continued in this manner, and today he lives comfortably from his website.

I saw him again recently and we talked about this adventure. He told me right away that if he had opened a physical store, the situation wouldn’t be at all the same, and he still wouldn’t be making any profit.

He was able to invest in marketing and communications for his website to get the word out about his ecommerce store. He ran ads, he sent emails, he contacted bloggers, and he created a buzz on social media for his site.

This investment would never have been possible alongside the costs of a physical store. His online shop was a major springboard for him.

5. It provides total freedom.

When it comes to the working world, since we were little, we’ve always been told that there are schedules to stick to.

When you get into online retail, this is no longer relevant. The hours are completely flexible for companies in this industry, creating a whole new working experience.

With a digital business, you can work whenever you like.

Wherever you like.

If, for some reason, you want to work late at night, nobody can stop you. You can dedicate as much of your schedule as you want to your site. You're completely FREE.

You’re able to spend as much energy as you want on whatever aspects of your shop that you’d like. This can include digital marketing strategies, product development, the customer’s unboxing experience, and much more.

Freedom is a concept that everybody dreams about, and it’s at your doorstep.

6. It lets you have an unlimited number of customers and potential for growth.

I’m going to use the comparison to a physical boutique again, but what I’m going to say is crucial.

Traditional commerce and online sales have one big difference: adaptability.

When we look closer, a physical store’s target audience is generally restricted to the area in which the building is located. Apart from the odd tourist and a few new buyers, the customers generally stay the same.

You might say, “But my store is always crowded.” It may be crowded, but it will never be able to welcome an unlimited number of customers!

The power of online retail and having an internet business rests in the fact that you can sell ANYWHERE at ANY MOMENT. 

You can have an unlimited number of customers.

Your shop is open day, night, weekends, bank holidays, 24 hours a day, 7 days a week, and 365 days a year!

A physical store could NEVER compete with this.

Still not comprehending the enormous potential of ecommerce businesses?

Look around you. Analyze the world that we live in. Anything surprise you? Let me help you out.

You’re reading this article. Perhaps you’re at home, at work, in an airport, or even in a restaurant. You’re focused on your mobile, your tablet, or your computer, as are most of the people around you.

All of these people are like you.

They go online and they browse the things that interest them.

One of the biggest advantages of an online store is that you can target these people with such precision.

You can target them based on their age, country, city, family situation, job, or even interests. They can all become potential customers of your ecommerce business!

7. It allows you to work on your terms.

A few years ago, Audrey Lieutaud decided to start selling swimsuits. She began gathering stock and started working from her garage with a computer and a simple internet connection.

Starting from nothing, she turned to WiziShop to develop her online business. Over the years, her profits have increased considerably.

In just 3 years, she generated over $2.6 million (USD) worth of sales!

Not so long ago, she even launched her own line of swimwear, MonPetitBikini, and has won several awards.

Today, she has opened her own physical store and sells her beachwear in all four corners of the world.

In short, when you create an ecommerce business, you’re free to define the working framework that suits you. All that you need to succeed is motivation.

It’s about time you escaped from salarial and physical constraints of a full-time office job. You're ready to define your work on your terms and to be free to work when you want!

Start working on your future small business today!

If you’ve come this far, it’s not by accident. Now you have two choices.

You can stop here and continue with your daily grind. The grind that bores and tires you. You can keep dreaming and watching other individuals take on challenges and succeed.

Or…

You can take destiny into your own hands and become a successful entrepreneur with your internet business.

You can FINALLY SUCCEED! It’s time to make your dreams come true and change your life with ecommerce!

Try WiziShop free for 7 days

THE EASIEST NO-CODE ECOMMERCE SOLUTION

✅ No credit card required

✅ Access to all features

✅ No commitment

Please fill in all fields and validate the captcha to send a comment.
Your comment has been successfully registered. Thank you!
Chargement

The most popular articles

Resources

Marketing calendar for 2024: Complete list of key dates (+ infographic)

Resources

Ecommerce business examples: 11 Best ideas for an online store in 2024

Resources

SaaS vs. open-source ecommerce: Which is the right option for your business?

Resources

15 Best digital products to sell online for a profitable business in 2024

Resources

Top 20 advantages and disadvantages of ecommerce for businesses to know

WiziShop

Launch your online store

Your email
is already used
Please login to create the store

The password is incorrect

The connection with the server could not be completed, please try again

Back to store creation

Do you already have a WiziShop account?
Login

By providing your e-mail address, you agree to our Terms and conditions of use.

Get a free trial!

Symbole Euro Free test
for 7 days
Symbole Carte Bancaire No bank card
required
Symbole Fonctionnalités Access to all
features
Symbole Engagement No commitment