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01 September 2021 • Resources

9 Essential functions for successful ecommerce websites

9 Essential functions for successful ecommerce websites

The importance of ecommerce today has grown exponentially from just 10 years ago. While ecommerce has both advantages and disadvantages, launching an online business has the potential to bring you tons of success as an entrepreneur.

When your online store is properly established, it’ll run like a well-oiled machine. Until that day, though, you may be faced with one headache after another. 

The issues that can be prevented or diminished with the proper setup in place are potentially serious enough to affect your efforts for digital commerce and ecommerce alike and have an impact on your profitability and longevity.

With a variety of leading ecommerce platforms available to you, it’s important to know what services they offer and what they’re capable of. 

To ensure that you’re on the right track, here are some of the crucial functions that your online store needs to achieve success.

1. Content management

As the owner of an ecommerce business, you’re likely aware of how critical content is to your marketing and sales strategies. 

Managing content covers your website’s pages, banners, navigation bars, blog posts, images, and more. This is a time-consuming yet essential job, so support services via your ecommerce platform are essential.

When you join forces with WiziShop to bring your ecommerce dreams to life, building your website and managing its content are super simple!

We offer an intuitive interface and an extensive variety of design templates so that you can create an online store that truly reflects you and your brand. Our easy-to-use WiziBlocks system, based on the drag-and-drop method, allows you to build a great-looking homepage in the blink of an eye. 

In addition, we’re all about freedom. We’ll give you access to your site’s HTML and CSS files so that you can customize the look and content of your shop however you’d like! 

Whether you want to add a third-party feature, change up your graphics, or link your online inventory to that of your physical store, it’s all possible with our API.

2. Customer management

While the history of ecommerce has seen all kinds of changes since it began, one thing that remains as important as ever is the relationship with the customer. 

An ecommerce business’s relationship with its customers begins with the marketing messages that are conveyed. However, the relationship continues through its ability to provide personalized attention and deliver an overall excellent experience. 

Your business should have an easy process in place for managing customer records. This includes creating and deleting accounts, resetting passwords, and even adding special notes to a specific account.

To better serve the people making purchases from your business, you should be able to easily and quickly find a customer’s account via a name search. This account should ideally show you the full details on current and previous orders. 

Making adjustments for shoppers quickly couldn’t be simpler with WiziShop’s store-revolutionizing innovation, Speedy Change. It allows you to edit multiple items simultaneously, giving you more time to focus on product development and marketing!

3. Email management

Leading ecommerce systems support all of your business’s emailing needs. This includes the creation of email template designs and the automation of messages based on triggers. 

These triggers may be after a visitor creates an account, a shopper makes a purchase, or somebody leaves a blog comment or product review.

Fortunately, taking care of email-related tasks is a breeze with the help of WiziShop’s complete emailing tool, Auto-Mail Booster. With this helpful functionality, you can customize email content, track the results of your email campaigns live, and more!

You can even program automatic email follow-ups for situations such as abandoned carts, new customers, etc. All you’ll need to do is choose the subject, create the email, and select who’s going to receive the email. That’s it!

4. Order management

The most basic function of your ecommerce site is to process purchase transactions. On your end, you should be able to view, search and sort your orders as needed. 

In addition to having a fully functional interface to browse through and to manage numerous records, you also need to have access to individual orders. For individual records, you should easily be able to locate customer details, product pricing and features, tax info, special notes, and other essential data. 

Your website should be sophisticated enough to create new orders automatically and to dispatch an order confirmation email to each shopper immediately after the purchase is made.

You can do all the above and more with WiziShop! Also...remember WiziShop’s Speedy Change tool mentioned earlier for customer management? 

Guess what? The Speedy Change functionality can be used to make order-related edits as well! 

5. Promotion and sales management

Promotions and sales are essential components to retail marketing campaigns. For this reason, your shop must be well equipped to help you manage your online promotions. Discount codes are commonly used online to apply savings when shoppers make a purchase. 

Your website should be able to create and manage those codes. This includes defining active and inactive dates, establishing applicable products, and even monitoring how many times the code has been used.

While many discount codes are tied to savings on the purchase of a product, others provide free shipping or offer other types of promotions. The ecommerce solution that you select should be versatile enough to accommodate all of your promotion needs.

Not to worry when you’re working with WiziShop, though! Managing your promo codes can easily be done in your site’s administration area. 

You’ll have access to a promo code creation tool with three sections that allow you to change various parameters. Here, you’ll be able to adjust the code’s common options, its configuration, and its main information.

6. Payment management

Your site should have both front-end and back-end features for managing payments. 

On the front end, site visitors need a simplified checkout procedure that’s secure. You should be able to accept the types of payments that your target market prefers to use. 

On the back end, you should be able to track which payment methods are being used. You also should have easy control over the payment types that are accepted through a convenient activation and deactivation feature. 

WiziShop’s Smart Check-Out ordering process makes finalizing purchases effortless for your customers. In fact, it allows them to place an order three times as quickly as they could with another shop not created with WiziShop!

How is this possible? It’s all due to the many optimizations that we’ve put into place. 

These include things like letting customers check out as guests, helping with filling out address forms, allowing customers to save their carts for 30 days, and much more.

Shoppers will love how quick and easy it is to order from you!

7. Tax and shipping management

Your business may serve customers across the country and maybe even around the world. Tracking tax rates and shipping costs for all areas manually is an extensive chore, and making adjustments on a per-order basis is simply not practical.

Furthermore, with your ecommerce solution, you should also be able to manage which countries you ship to. The activation and deactivation procedure for different countries should be streamlined and easy. 

Likewise, your website needs to allow you to keep up with changes to tax rates, shipping costs to different zones, and more.

Note that with WiziShop, you’ll be able to set up your tax and shipping info with just a few clicks of the mouse. Besides that, with a plethora of delivery options already integrated, you won’t have to deal with any complicated installations! 

Want to expand your business internationally? Not a problem with our MultiShop feature! 

You’ll be able to set up multiple stores in just a few minutes, with each one featuring that particular country’s language and tax information.

8. SEO management

Both the design of your website and its content directly impact search engine optimization (SEO) and your site’s ranking on search engine results pages. Optimizing for search engines involves your product descriptions, page titles, meta descriptions, alt text, and more. 

Keep in mind that SEO is tied to page load speeds as well. The templates and themes that are available through different platforms can impact how fast pages load. Other factors, such as image file size, video file size, and other details, must also be considered.

When you choose WiziShop as your ecommerce solution, we’ll handle all the technical parts of SEO for your site! We’ll optimize all of your images and ensure that your site follows all the SEO best practices. 

In addition, it’ll be created in the AMP format automatically, providing lightning-fast page-loading speeds.

Furthermore, we’re always on the lookout for new, exciting features or methods to further improve our SEO efforts for our clients! We do A LOT of monitoring to make sure that our clients’ websites are as up to date as possible.

9. Reporting tools

To run your business effectively, you need access to analytics for everything from inventory and sales to details about where new leads are coming from, cart abandonment rates and more. While you may rely on external reporting as well, your platform should provide you with a full range of stats.

Through most of the leading platforms, you can access data via a dashboard that can be customized to fit your needs. In addition, reports and charts may be created and exported with ease.

With WiziShop’s all-in-one solution, you won’t need to worry about installing any outside tools to check out your shop’s important stats. We’ve got you covered! 

Final thoughts     

Are you preparing to launch a new online store? You can see that the solution that you select can really affect your ability to run your business, serve your customers well, and make savvy decisions.

Are you struggling to manage your established online store with the mediocre functionalities that your current system offers? Know that it doesn’t have to be like that!

Whether you’re starting a new ecommerce business or using an outdated solution that doesn’t meet your needs, WiziShop is the best option for taking your online store to the next level of success.

Furthermore, when you’ll be able to sign up with the English version of our platform in the near future, you can take advantage of a 15-day free trial, so you really can’t go wrong!

Be sure to visit our homepage and provide your email address to sign up for early access and email updates!

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