17 Best fall marketing ideas for your ecommerce business in 2025

1. Autumn-themed product bundles

Access the season’s cozy, festive spirit while encouraging your business’s customers to purchase more at once by selling product bundles with autumnal flair. 

Bundles create value, simplify gift-giving, and highlight seasonal relevance, making products feel fresh and timely. 

Think about curating themed sets, such as “cozy night in” or “fall essentials,” and offer them at a slight discount. 

Don’t forget to promote your product bundles with autumn-inspired visuals and messaging across your website, email, and social media to enhance their appeal.

Haunted House product bundle by LUSH

2. Fall recipes

Sharing your favorite fall recipes helps connect your brand to the warmth, comfort, and traditions of the season, creating an emotional bond with customers. 

Recipes can feature seasonal ingredients, align with your products, or showcase creative ways to enjoy fall flavors. 

What’s more, you can share them through blog posts, social media, or email newsletters, or even pair them with product bundles.

Hosting cooking demos, videos, or user-generated recipe contests further engages customers and encourages brand interaction.

Chewy sharing a recipe for frozen candy corn treats for dogs 

3. Back-to-school campaigns

The exact dates when students return to school to begin a new year of learning vary depending on each school’s location, but they generally occur in August or September. 

Even though the start of the new school year technically takes place in summer, the whole idea of heading back to school tends to be associated with the fall, making it a great marketing idea for your autumn campaigns.

Depending on the types of products you sell, you can target students and parents with promotions for school essentials, tech, or apparel, or you might opt to offer students and/or teachers a special discount on your offerings, whatever they may be! 

Farmacy Beauty offering back-to-school discounts for students and teachers

4. Social media contests

Everybody likes winning prizes any time of the year, and fall is no exception! 

By launching a contest on your preferred social media platform or platforms during the autumn months, you can boost engagement, grow brand visibility, and encourage community participation during a season filled with themes like coziness, holidays, and change. 

Incorporating user-generated content (UGC) makes the contest more authentic and shareable, as participants showcase your products in real-life autumn settings.

With this marketing strategy, it’s advantageous to create a simple entry method, such as sharing a fall-themed photo with your product and branded hashtag. You can then highlight submissions across platforms to maximize reach and trust.

Possible prize ideas for the winner(s) include free products, amazing discounts, or tickets to a special fall event.

Halloween costume contest by Blue Buffalo

5. Fall flash sales

A flash sale is a short-term promotion offering steep discounts for a limited time, designed to spark urgency and quick purchases. 

In autumn, it’s an excellent marketing idea because shoppers are preparing for holidays, seasonal wardrobe changes, and cozy home upgrades. 

To employ it effectively, promote the sale heavily in advance via email, social media, and push notifications. Also be sure to keep the timeframe tight, highlight scarcity (limited stock or hours), and ensure that checkout is smooth to maximize conversions.

Fall flash sale by Amtrak

6. Pumpkin spice promotions

Pumpkin spice is one of the autumn season’s most iconic and nostalgic flavors, instantly evoking warmth and comfort. 

You can tie pumpkin spice into your marketing to help drive excitement, seasonal cravings, and shareable moments. 

For instance, you can weave pumpkin spice into limited-edition products, themed promotions, or playful content. 

You might then highlight it in email campaigns and social media with cozy imagery, recipes, or collaborations, creating urgency and encouraging customers to engage before the season passes.

Bored Cow reminding customers about their Pumpkin Spice flavor in an email (Source: Really Good Emails)

7. Autumn website makeovers

Giving your website an autumn makeover will instantly create a seasonal atmosphere that resonates with customers’ moods and shopping habits. 

Warm tones, cozy imagery, and fall-themed banners make your site feel fresh and relevant while subtly encouraging seasonal purchases. 

This is best achieved by updating your homepage visuals, featuring fall collections, and adding limited-time offers. 

Incorporating autumnal design elements into calls-to-action also helps drive urgency, boosting engagement and conversions during the season.

The Kringle Candle website featuring an autumn palette and bats flying across the screen for a special Halloween touch

8. Halloween collections or sales

When summer switches over to fall, that means that spooky season is just around the corner! 

To help your audience celebrate Halloween, consider launching themed products or offering discounts leading up to October 31st.

There’s lots of flexibility with this marketing idea, as it works for a variety of niches. Sell homemade dog food? You could offer tasty treats in the form of ghosts, vampires, etc. or even pumpkin-flavored goodies. 

Perhaps instead your online store features kids’ clothes. For Halloween, you might sell t-shirts or sweatshirts with spooky (yet cute) motifs or children’s costumes.

And if your products don’t quite gel with the Halloween theme, a special sale around the holiday will no doubt be much appreciated by your customers too.

Halloween-themed charms for sale from Emerald Lotus

9. Email newsletters

Email newsletters sent in the fall make it possible for businesses to stay top-of-mind while delivering timely, seasonal value directly to customers’ inboxes. 

With fall themes, brands can share exclusive promotions, highlight seasonal products, or provide helpful content like gift guides and fall tips. Note that personalizing emails with customer preferences increases engagement. 

Other approaches include countdown campaigns for holidays, sneak peeks of upcoming events, or loyalty-member-only offers, making newsletters both informative and a powerful tool to drive seasonal sales.

Vegamour’s email newsletter with hair tips for fall (Source: Really Good Emails)

10. Charity tie-ins

Getting involved in a special cause is a great idea any time of the year. Why not make it one of your fall marketing strategies?

Because the autumn season often inspires gratitude, giving, and community support, this idea aligns perfectly with consumer sentiment.

Partnering with a nonprofit shows social responsibility, strengthens brand reputation, and encourages customer loyalty. 

Whether you donate a portion of your seasonal sales, run product-specific charity promotions, or host events benefiting a cause, your efforts are sure to be appreciated. 

Remember to share your progress transparently on social media and email, inviting customers to participate and feel part of something meaningful.

Chewy collaborations with animal rescue partners

11. Seasonal loyalty rewards

Delight your loyal customers by upping your rewards game this fall, tapping into the excitement of the season while deepening customer engagement. 

Offering fall-themed perks, such as bonus points, limited-time discounts, or exclusive seasonal products, encourages repeat visits and boosts brand loyalty. 

Businesses can use punch cards tied to seasonal purchases, create tiered rewards for holiday shopping, or host members-only events. 

Digital campaigns with autumn themes also reinforce brand warmth and drive customer anticipation for future seasonal rewards.

Starbucks offering triple rewards on Tuesdays in September (Source: Really Good Emails)

12. Interactive quizzes

Another top-notch method for increasing engagement with current and potential customers alike is to offer an interactive quiz, also allowing you to capture valuable insights about their preferences in a fun, personal way. 

Seasonal quizzes like “What’s Your Perfect Fall Style?” or “Which Autumn Flavor Matches You?” suit the cozy, playful spirit of the season and encourage sharing. 

This idea entails designing short, visually appealing quizzes on your website or social media, linking results to product recommendations, and incentivizing participation with discounts or giveaway entries.

Fall scent quiz by Brooklyn Candle Studio

13. Cozy lifestyle campaigns

“Cozy” is often one of the top words that comes to mind when people think of fall.

Your ecommerce business can take advantage of this by sharing cozy lifestyle campaigns aligned with the season’s focus on comfort, warmth, and meaningful experiences, whether indoors or outdoors. 

You might, for example, highlight activities like autumn hikes, bonfires, or sipping seasonal drinks, helping customers envision your products as part of their fall rituals. 

To succeed with this strategy, you will want to create content that blends storytelling with visuals of cozy fall moments, pair products with seasonal tips, and share across social media, email, and blog posts to inspire audience engagement.

All the cozy fall vibes with Crocs

14. Thanksgiving humor

Thanksgiving celebrations with family can be wonderful, but they can also be stressful for some people. 

A good dose of humor can go a long way in making tricky holiday gatherings a little easier to endure.

For your fall marketing, why not give your customer base a chuckle and share content involving humor related to Turkey Day? 

Just be sure to keep your humorous content in good taste, always considering your target audience and your brand’s voice.

Dunkin’ sharing a relatable Thanksgiving experience

15. Behind-the-scenes fall content

Behind-the-scenes content can be a powerful autumn marketing idea because it humanizes your brand, builds trust, and fosters stronger emotional connections, especially as people seek warmth and authenticity during the season. 

Sharing glimpses of product creation, team traditions, or seasonal campaign prep makes customers feel included and valued. 

A great way to employ this strategy is to use short videos, Instagram Stories, or TikToks that showcase your team’s personality. 

Try to tie in autumn themes, like cozy office setups or fall packaging, to make your content relatable and aligned with the season.

A behind-the-scenes look from ASOS at a photo shoot for an autumn clothing line

16. Autumnal influencer collaborations

Partnering with social media influencers for your fall marketing allows you to tap into seasonal trends and trusted voices to expand your reach. 

Influencers can showcase your products in authentic, relatable ways, e.g., styling fall outfits, sharing cozy routines, or highlighting seasonal flavors. This in turn can spark inspiration among their followers. 

If this idea appeals to you, you’ll want to collaborate with influencers whose values align with your brand, co-create themed content, and possibly encourage interactive formats like giveaways or tutorials for greater engagement.

Fall influencer campaign by Sézane

17. Black Friday teaser campaigns

With Black Friday being one of the biggest shopping events of the entire year for many ecommerce businesses, it doesn’t hurt to build anticipation by giving your audience a heads-up as far as what you plan to offer the day after Thanksgiving.

This allows your potential customers to plan their holiday shopping (and prepare their wallets) as they look forward to snagging great deals and their fave products from your website.

You can make your Black Friday promotion a one-day event or hold the sale over several days, as many brands have opted to do in recent years.

Preview for the Herbivore Botanicals Black Friday sale