Key points in this article:
- Grandparents’ Day takes place on various dates throughout the year around the world, so it’s important to consider where your target audience lives.
- Sharing gift guides in the form of carousel posts is a great way to inspire people who aren’t sure what to give Grandma and Grandpa.
- Time-sensitive promotions can help incite shoppers looking for good deals on gifts for their grandparents to act quickly.
- Grandparents’ Day offers plenty of opportunities for obtaining user-generated content for your social media, e.g., asking customers to share why they purchased one of your products for their loved one.
- Social media content featuring special stories about grandparents from you and/or your team allows your audience to see the humans behind the brand and builds trust.
Grandparents’ Day is more than just a date on the calendar… It’s a celebration of love, legacy, and the bond that connects generations.
For ecommerce businesses, it’s also a meaningful opportunity to engage audiences through heartfelt storytelling and thoughtful marketing on social media networks like Facebook, Instagram, TikTok, etc.
Shoppers aren’t just looking for products; they’re searching for ways to express appreciation and connection. By crafting authentic, emotion-driven content, online stores can strengthen relationships with customers while showcasing ideas for gifts that truly resonate.
Keep in mind that Grandparents’ Day is celebrated on different dates throughout the year around the world. For example, it takes place on the first Sunday after Labor Day (therefore the first or second Sunday in September) in the United States, occurs on October 2nd in Italy, and falls on August 28th in Mexico.
No matter when your target audience celebrates grandmothers and grandfathers and whether you’re promoting a cozy blanket, a personalized keepsake, or a self-care treat, the right Grandparents’ Day post can inspire purchases and brand loyalty.
In this article, we’ll share creative and effective social media post ideas to help your ecommerce business capture hearts and boost sales when Grandparents’ Day rolls around!
Table of contents
- 1. “Gift guide for grandparents” carousel
- 2. Limited-time offer or discount post
- 3. Customer photo feature
- 4. “What they taught us” staff feature
- 5. Short video or reel: “Gifts they’ll actually love”
- 6. “Thank you, grandparents” appreciation post
- 7. “Customer stories” post
- 8. “Build your own gift box” post
- 9. “DIY grandparents’ gifts” tutorial
- 10. “Grandparents’ Day reminder” countdown stories
1. “Gift guide for grandparents” carousel
Grandchildren feeling lost as to what to get their grandfather and grandmother for the holiday will definitely appreciate any ideas you can share!
Guides featuring ideas for gifts help customers by simplifying the shopping experience, offering inspiration and positioning your brand as a helpful, trusted source for meaningful presents.
To design an effective carousel on social media, aim to feature between four and six complementary products with clear images, consistent branding, and short, benefit-focused captions.
In addition, try to include variety (e.g., “For Grandma,” “For Grandpa,” “For Both”) and end with a strong call-to-action slide, such as “Shop the Collection.” This format boosts engagement, drives conversions, and keeps customers browsing longer.
“Grandparents deserve something as special as they are 💕
Swipe to find the perfect present to give—from cozy comforts to heartfelt keepsakes.”
CTA: Shop our Grandparents’ Day collection 👉 [link to products]
2. Limited-time offer or discount post
Drive urgency and increase sales with social media posts highlighting a limited-time offer or discount, encouraging customers to shop before the occasion passes.
Time-sensitive promotions, like “20% off gifts for Grandma and Grandpa” or “Free shipping on all orders on Grandparents’ Day” motivate quick action while aligning with the emotional value of giving.
With this kind of post, you’ll want to pair eye-catching images of your products with clear, concise copy that highlights the deal and deadline.
The use of warm, festive tones, a simple promo code, and a direct call-to-action such as “Shop Now” or “Ends Sunday!” can further help convince people checking out your content to convert.
“Celebrate Grandparents’ Day with a little extra love (and savings!). Use code GRANDLOVE at checkout. 💌”
3. Customer photo feature
Sharing user-generated content (UGC), content that your customers create about your brand, is an excellent way to build trust and show your customers your appreciation. It’s also a great idea for Grandparents’ Day!
For instance, you can encourage followers to share photos of their grandparents enjoying your products, creating a personal, authentic connection between your brand and its audience.
This type of UGC builds trust, showcases real-life product use, and increases engagement while celebrating the emotional significance of Grandparents’ Day.
You can invite submissions with a branded hashtag, highlight a few standout entries, and pair them with heartwarming captions. Including both vintage and current photos emphasizes timeless relationships and nostalgia.
“We love seeing how your grandparents enjoy [product name]! 👴 👵 Tag us in your #GrandMoments for a chance to be featured.”
4. “What they taught us” staff feature
Celebrate the wisdom and values passed down through generations by highlighting what grandparents have taught the people in your team, connecting your brand to themes of family, gratitude, and shared experience.
Encourage staff members to share short stories or quotes about lessons that shaped their lives or influenced how they are as parents, professionals, or friends.
Pair each story with a photo or candid moment to make the post heartfelt and authentic.
It’s a touching, happy way to humanize your brand and inspire connection!
“Our team wouldn’t be who we are without the wisdom passed down from our grandparents 💙
Here’s what they’ve taught us…”
5. Short video or reel: “Gifts they’ll actually love”
Short-form videos perform well on social media, increasing visibility and shareability. They allow viewers to picture the product in real life, sparking emotional connection and purchase interest.
Harness the power of this kind of content in your social media marketing strategy by featuring a quick unboxing or demo of products that make perfect Grandparents’ Day gifts.
A major plus of this format is that it visually showcases the product’s appeal, quality, and usefulness while keeping the content engaging and easy to digest.
“Skip the socks this year and surprise them with something meaningful 🎁 ”
CTA: Order today to arrive in time for Grandparents’ Day!
6. “Thank you, grandparents” appreciation post
Sometimes keeping things simple is the optimal approach to social media marketing.
A “Thank you, grandparents” appreciation post is a simple yet powerful way to honor grandparents and connect with your audience on Grandparents’ Day.
This post might feature, for instance, a heartfelt message, a photo collage, or a digital banner highlighting the love and guidance grandmas and grandpas provide.
You can also encourage your followers to share their own stories or tag their grandparents using #grandparentsday increases engagement and community interaction.
“To all the grandparents who make life sweeter—thank you. 🥰
From all of us at [Brand Name].”
7. “Customer stories” post
Shine the spotlight on one of your loyal shoppers by featuring a customer purchasing something special for their grandparents and sharing their story, detailing why they chose the item, what it means, and how it strengthens their bond.
This marketing idea humanizes your brand by showcasing authentic emotions and real-life connections. It builds trust, fosters relatability, and encourages others to see your products as meaningful gifts.
In addition, featuring a loyal customer also reinforces appreciation and community, turning a simple promotion into a heartfelt narrative that drives engagement, boosts brand loyalty, and inspires others to celebrate their own grandparents through your business.
“When Anna’s grandpa mentioned he missed his morning tea ritual, she found the perfect gift in our store 🍵
Read her story on our blog.”
8. “Build your own gift box” post
Highlight your online store’s custom bundles or personalization options with a “Build your own gift box” post on social media.
The idea is to let customers mix and match products, such as treats, keepsakes, or personalized items, while including an optional card for a heartfelt message.
You can feature a visual cover showing a beautifully arranged box and highlight the flexibility of choosing items that match a grandparent’s tastes.
This approach makes it possible for you to turn the act of giving gifts into a personal experience, encourages higher-value purchases, and keeps your offerings updated with seasonal or trending items.
“Make it personal this Grandparents’ Day ✨
Choose their favorite items, and we’ll wrap your order with love.”
9. “DIY grandparents’ gifts” tutorial
A stellar content marketing strategy focuses on educating your audience rather than pushing ads or products.
With this in mind, one way you can help your followers celebrate the elderly members of their families without promoting your product catalog is by demonstrating how to make simple DIY gifts that they can give to their grandparents.
Offering step-by-step ideas for making cards, personalized keepsakes, or small crafts aids people in sharing meaningful memories with their fave grandparent. What’s more, supplying free templates, printable guides, or simple materials adds value and encourages engagement, making your brand a helpful resource.
Regardless of what type of DIY presents you wish to show shoppers how to make, aim to create a clear, visually appealing tutorial. Note that photos or short videos work best, and you’ll also want to include tips, ideas, and variations.
“A little DIY + a lot of love = the perfect present for Grandma 💖
Everything you need is right here [link].”
10. “Grandparents’ Day reminder” countdown stories
Make sure that your followers don’t forget about Grandparents’ Day and create urgency by providing them with a countdown in your stories.
Using a series of story slides counting down to the day, you can prompt last-minute shoppers, highlight present ideas, and encourage timely purchases.
It’s best to use visually appealing graphics or product photos, clearly display the date or remaining days in each image, and include calls-to-action like “Order today for on-time delivery” or “Shop our Grandparents’ Day collection.”
- Slide 1: “Grandparents’ Day is this Sunday!”
- Slide 2: “Still need a gift? We’ve got you covered 🎁 ”
- Slide 3: “Order by [date] for on-time delivery.”
Grandparents’ Day is the perfect opportunity for brands to celebrate family, connection, and heartfelt moments while engaging their audience in creative ways.
Whether you’re featuring staff stories, sharing DIY tutorials, or showcasing personalized options for gifts, each post can highlight the warmth and wisdom grandparents bring to our lives.
Of course, the key is to be authentic, visually appealing, and interactive… Give your followers a reason to like, share, and comment!
