Back office

The back office refers to a set of administrative and logistical tasks related to the sale of products or services.

It includes all background actions necessary for a company’s proper execution of commercial activities. This encompasses not only marketing actions but also business tasks related to delivery, payment methods, tax declarations, accounting, and more.

By definition, all tasks associated with the back office are opposed to those of the front office, which involve direct contact with the customer or visitor.

When discussing the back office of a website, it takes on another meaning. It refers to the interface that allows managing the entire content of a site and may also be referred to as the “administration area” or “administration space.”

In a way, the back office is like the behind-the-scenes area of websites. It’s where website administrators and webmasters work.

The back office enables the management of various applications, making it extremely valuable for managing a website. All programming and operations are done through it.

To access the back office of a website, it’s often necessary to go through a specific URL.

For example, on the WiziShop SaaS platform, you must log in to admin.wizishop.com and identify yourself with a username and password.

Only then can you access the ecommerce site management interface and become the manager.

However, it’s important to note that not all websites necessarily have a back office.

Some software or content management systems (CMSs) incorporate management features directly on the front office pages, providing a more intuitive and less technical approach to managing web pages.