A blog is a website made up of various articles that appear over time and are generally placed in reverse chronological order, i.e., from the oldest to the most recent first.
In the past, blogs were often created by individuals, known as bloggers, and had a very personal appeal.
Over the years, however, companies have adopted them as their own, turning them into veritable pillars of communication.
Blogging is a very interesting digital marketing lever. It's a highly effective online tool for brands.
A blog offers the following advantages in particular:
Of course, this list is by no means exhaustive, and blogs have many interests. A blogger or marketer can opt to add not only text but also images and videos to their articles.
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