A blogger is the person who maintains a blog on the internet and regularly posts articles.
While bloggers may not actually be journalists, as they don't hold a press card, they do provide readers with information.
The blogger's aim is to create a community around their site and to ensure that each post receives as much favorable coverage as possible.
To achieve this, they research a specific topic and share their knowledge through articles.
Ideally, bloggers also need to master a variety of communication media.
For a blog to be attractive, it has to be visible. The blogger therefore needs to be familiar with different digital marketing strategies to enhance their reputation.
To establish credibility, it's also a good idea to rely on reliable, recognized sources, which will only add credibility to one’s texts.
From time to time, bloggers will promote a brand, company, or product in their content. In doing so, they take on the role of influencer.
The blog is also a powerful communication tool that’s increasingly used by brands as part of their digital marketing strategy.
It helps to improve a site's SEO, its visibility on search engines like Google, and its reputation with the public. Blogging is therefore extremely important and can become an important sales lever, provided you publish relevant content on a regular basis.
As such, blogging has become an important component of corporate communications. Very often, it enables you to start to position yourself as an expert in your field and is specialized in a particular sector.
These can be all kinds of blogs on a variety of themes, from fashion and beauty to gardening, high-tech products, and sports.
Although blogs were originally conceived as online diaries, they have now evolved into a genuine corporate communication tool today.
Depending on the organization, blog management can vary. Some brands use a single writer, while others prefer to use several occasional or regular bloggers to run their blog.
