DIY (Do It Yourself)

The concept? Make or do all kinds of things yourself, rather than buying finished products off the shelf or hiring somebody to take care of a task for you.

DIY projects gained significant popularity during the COVID-19 pandemic, and they continue to be enjoyed by people all over the world today. How to best install drywall, craft a wooden chest to house kids’ toys, repair wall scratches caused by cats… DIY can encompass a wide variety of activities, ranging from easy to challenging.

In a way, DIY seems to stand in opposition to the frenzied consumer society. It evokes the days when our elders knitted and cooked for themselves.

Very different from the habits we’ve acquired in our modern society, it encourages us to consume differently and more responsibly. DIY also limits waste and values manual work.

If DIY is such a success, it’s worth noting that everyone has their own reasons for doing it:

• 70% of those who practice DIY experience it as a sharing activity.
• 41% do it for something fun to do.
• 26% experience it as a way of developing their talents and personal fulfillment.

Initially, DIY mainly influenced the home improvement retail sector.

Today, it also has a strong presence on the web, notably via social media. A wealth of content is circulating to provide invaluable advice on homemade products.

Whether it’s video content with a decorating or photographic tutorial, DIY is literally flooding the web.

In just a few clicks, you can discover a decorating tutorial on how to repaint a wooden table, make a decorative element to place in your living room, or even learn how to sew!

DIY is particularly popular during the festive season: Christmas, Easter, etc. More and more people want to decorate their homes on their own.

What’s more, DIY is a trend that sells. Brands are well aware of this, and many of them are sharing more and more creative ideas with consumers.

By sharing a tutorial, for example, specialized websites encourage internet users to make handmade objects while purchasing the necessary accessories from the merchant.