Drill down

In particular, it can be used to search for a specific product or content by filtering information to meet more precise criteria.

Drill down is the result of strategic thinking and greatly improves the ergonomics of a website. It makes the site more intuitive and easier for visitors to navigate.

Drilling down is a profound improvement to a website, which becomes almost indispensable when it presents a large volume of content. This is particularly true of product catalogs.

However, to obtain and implement it, it’s essential to have a highly structured database. To develop a drill-down system, a site must be based on a very precise architecture.

Drill downs put all the data on a web page into perspective.

To design this type of system, it’s essential to perform an in-depth analysis of each element proposed on the site.

To this end, the managers of this operation very often use a dashboard before putting the information online. This enables them to highlight the essential characteristics of each element, and then to draw up an effective drill-down system.

On an online store, it’s a highly relevant tool for improving the customer experience and facilitating navigation. It’s a major factor in boosting ecommerce conversion rates.

Drill down can also be used as a reporting tool to support different teams, such as for website analysis or sales analysis, enabling users to explore deeper layers of data to discover insights that might not be obvious at a higher level. Instead of being confined to static reports or predefined dashboards, users can dynamically explore the data, posing ad-hoc questions and examining areas of interest in real time.