Generation Alpha

Generation Alpha, also referred to as Gen Alpha, is the successor demographic to Generation Z around the world. Born between 2010 and 2024, with the rise of tablets and smartphones, this generation is the first to grow up surrounded by technology from an early age. They’re often considered the most comfortable with technology, with an innate familiarity with digital screens and tactile interfaces.

To understand Generation Alpha, we need to place it in the context of previous generations:

• Generation X, children born between 1965 and 1980, witnessed the emergence of technology, such as personal computers and video cassettes.
• This was followed by Generation Y, or millennials, born between 1981 and 1996. This generation grew up with the expansion of the Internet and the advent of social networking, which has profoundly influenced the way they see the world and communicate.
• Generation Z, born between 1997 and 2009, was the first to be born into the digital age. It saw the rise of smartphones and social networks such as Instagram and TikTok and is often associated with a more outward-looking mentality, an acceptance of diversity and a concern for social and environmental issues.