• Features
    • Advantages Our unique strengths & benefits
    • App Store WiziShop Our 100% free apps
    • Artificial Intelligence At the service of your ecommerce business
      • WiziShop AI
      • AI tools
    • Pizi App Your product pages in 45 seconds
    • SEO The best SEO in the world
      • SEO-Powered Ecommerce
      • Topic Cluster Manager
      • 50+ SEO optimizations
  • Pricing
  • Resources
    • Expert Partners Our network of partners to assist you
    • Essential Tools Tools created to support your business
    • Support & Guidance The answers and support you need
      • Help center
      • Ecommerce glossary
      • SEO eBook
      • Good Morning SEO
    • API More freedom for your integrations
  • Blog
All

Mobile application

A mobile application or app is a program that can be downloaded onto a smartphone or tablet, either for free or for a fee. It’s software developed specifically for use on a mobile device.

Mobile applications are designed to be accessible anywhere, taking into account ergonomic constraints such as adaptability to the size of the smartphone or touchscreen.

mobile application

Originally, the first mobile apps were created for Apple's phone system, mainly to cope with the commercial success of iPhone technology. However, Android applications gradually developed as well, and today, there are even more of them than on the App Store.

In the world of mobile applications, two models stand out: paid mobile applications, which require payment upon download, and free applications. It’s also important not to confuse mobile versions of websites with applications.

A mobile version of a website is responsive or adaptive, meaning it’s designed to be visited on a mobile device such as a tablet or smartphone.

An application, on the other hand, is a completely independent program that runs and installs directly on the smartphone, requiring a prior download. Moreover, applications offer numerous advantages:

  • faster page loading;
  • often much more extensive features than a website’s mobile version;
  • customizable notifications;
  • easier access to user data; and
  • the ability to run offline (for certain apps, as is the case with a native application), even without internet access.

Today, apps cover various domains on the web, including social networks, commercial information, games, news websites, and mobile commerce. Many major brands have their own application, the development of which allows them to reach a larger audience and improve the user experience.

Just like websites are listed on search engines like Google, mobile applications are visible on application websites. These vary depending on the type of smartphone used.

For example, for Android, it’s the Google Play Store; for Apple, it’s the App Store; and for Windows Mobile, it’s the Windows Store.

Brands are putting in effort to be visible on these platforms, as applications represent a significant commercial opportunity, especially considering the increasing number of mobile users.

Don't waste any more time! Test WiziShop today...

Join the 250,000 entrepreneurs who have already launched their business online.

Create your online store

Test WiziShop for free today...

7-day free trial, no credit card required, and with access to all our features.

WiziShop

Launch your online store

Your email
is already used
Please login to create the store

The password is incorrect

The connection with the server could not be completed, please try again

Back to store creation

Do you already have a WiziShop account?
Login

By providing your e-mail address, you agree to our Terms and conditions of use.

Get a free trial!

Symbole Euro Free test
for 7 days
Symbole Carte Bancaire No bank card
required
Symbole Fonctionnalités Access to all
features
Symbole Engagement No commitment