Every year, nearly 70% of consumers abandon their shopping cart before finalizing their order. That’s why it's important to not waste any time and use the right tools to revive these undecided customers.
To counter this ecommerce plague, the most effective solution is to create your own abandoned cart campaigns. With your tone, your style, remind your prospects that their cart is dormant and that it only takes a few clicks to order their items without delay.
When creating your online store, abandoned cart emails represent a very effective lever to improve your conversions: now indispensable for any e-business, emailing will allow you to convince the prospect, provide additional information, but above all, personalize your contact in order to establish a lasting relationship with your customer.
Moreover, emailing is the best way to amplify your database to increase your power and boost your revenue due to great communication with your target audience. Email marketing in ecommerce isn’t just an option: it’s a central marketing pillar!
Succeed with your email reminder with the help of these 5 examples of emails to send to your customers who abandoned their shopping cart, allowing you to retain them and multiply your sales!
FAQs for cart abandonment reminder emails
What is an abandoned cart reminder email in ecommerce?
A follow-up email for an abandoned basket is an often automatic communication sent to the undecided internet user, who added a product or multiple items to their shopping cart without finalizing their transaction.
The ecommerce email is a very effective technique: according to a SaleCycle study, no less than half of abandoned cart emails are opened by a third of internet users who click on the links in the email to complete their shopping.
This email is a mark left directly in your visitor’s inbox: it’s a considerable conversion stake and an effective way to boost your conversion rate over time.
Note: in order to send an abandoned cart email, you must first have succeeded in collecting the email address of your potential future customer. Thus, techniques exist to achieve this include the following: opt-in registration to a newsletter in exchange for a welcome promo code, call-to-action (CTA) during the navigation on your brand site, follow-up on social networks, former customer who logged in via a login page, etc.
Why do people abandon their online shopping carts?
According to a 2022 study by Baymard, several main reasons stand out for the causes of ecommerce cart abandonment.
At 48%, there’s the fact that the internet user was not informed of additional costs such as product delivery fees or taxes, which pushes them to abandon his cart.
In second place, we find the obligation to create an account to finalize the order: this process can be long and tedious for customers, which is why it’s advisable to give shoppers the option to purchase without registering on your site during the ecommerce checkout process.
Up next, there’s the product delivery time, a complex purchase process, proof of reassurance, and a poor display of the total amount of the transaction that might repel the prospect who doesn’t finalize their order.
Finally, poor navigation, a vague return policy, a lack of payment solutions, or a refused credit card can cause the prospect to cancel their shopping.
Source: Baymard
What are the solutions to lower cart abandonment rate?
Several solutions exist to help you to reduce your online store’s shopping cart abandonment rate.
First of all, your site should offer shoppers simple and fluid navigation to avoid any friction in the order funnel. Quality images, well-detailed product pages, social proof, clear information... There are so many elements that’ll attract new visitors to your online store and give it the attention that it deserves!
The transparency of your data as well as the information about your products or the final price of your transactions must be rigorous so that the customer doesn’t feel deceived or distrustful of your website.
It’s best to offer people the greatest number of payment solutions possible in order to satisfy all types of customers who visit your ecommerce store and increase the chances of earning sales.
Always be accessible for your customers: display your customer service contact information (your phone number, your email address, or a contact form) in a clear way so that the internet user can contact you if needed any time during the product ordering process.
Don’t forget to display your reassurance elements in order to give confidence to future customers who haven’t yet ordered from your online store and to make them want to come back to purchase your product. A lack of items of this nature on your website is a good way to send shoppers running for the hills in no time!
Above all, when faced with shopping cart abandonment, take a step back from the situation: sometimes internet users wish to finalize their order later or simply have problems with their internet connection at that time...
That’s why a reminder email will always be a good sales-recovery technique following cart abandonment to remind your customer that their transaction isn’t yet complete and that they still have items waiting for them. It’s also a simple way to get in touch with undecided customers by creating personalized offers and encouraging their loyalty to count them soon among your most loyal customers!
When should you plan an email reminder in case of an abandoned cart?
An email reminder in case of an abandoned cart is prepared in advance and analyzed according to the statistics that you’ll be able to see after several experiences of this type.
Depending on the automatic solutions chosen, a time period will be configured between the end of the user’s navigation on your website and the moment when the email is sent.
If it’s sent too early, the email will have no impact on the future buyer; if it’s sent too late, your prospect may have already purchased the product but on one of your competitor’s websites... You must therefore know how to play on the sense of urgency that the consumer may feel regarding the products in their cart that they’re about to abandon.
So, don’t hesitate to do A/B tests for several email configurations, after 5, 10, 20 minutes of inactivity on your website, or even a few hours after the abandonment by the potential customers for example.
With the Wizishop solution, you’ll see that it’s very easy to set up your abandoned cart email campaign, and everything is included in your ecommerce subscription!
Create your online store - 15-day free trial
How do you revive a user after cart abandonment? 5 examples of typical emails
“Classic” email to revive an abandoned cart
If you want a very basic email that will allow you to summarize the items in your future customer’s shopping cart, here’s an email that can be adapted to all types of ecommerce businesses. You can also configure this email by adding an image of the product or products in question to perfect your communication.
SUBJECT - Complete your order!
TEXT - Hello [First name] [Last name],
Your shopping cart has been saved and is waiting for you on the mybrand.com site!
It contains the following products:
- 1x set of 4 stemmed glasses - $10
- 2x scented candles - $10
- 1x set of paper napkins - $5
- Total: 4 products - $25
It’s not too late to order! Follow this link to finalize your purchase:
CTA - Complete your order
Enjoy shopping at mybrand.com!
“Urgent” recovery of an abandoned shopping cart
As we’ve seen, abandoned cart emails must play on the urgency to place an order before it’s too late: you focus on the period of time during which your visitor is interested in placing an order, before your potential buyer turns to your direct competitor or turns away from your brand. This email example below can be expanded with product visuals but also with images you can create to illustrate the urgency of placing an order.
SUBJECT - Last items in stock: finalize your order!
TEXT - Hurry up [First name] [Last name] !
Mybrand.com stocks are low: order now before your favorite products vanish!
To finalize your order, head here: [URL]
CTA - Order now
See you soon on mybrand.com!
“Promo” email with a discount code
What better way for consumers to find a bargain than to hunt for one? If your prospect has abandoned their shopping cart, it may be that they’ve thought about the budget they could allocate to their future purchases but their cart total was too high. So, why not offer a small discount code, as demonstrated in the following abandoned cart email example, to encourage them to go for it?
SUBJECT - Don’t go away: 15% off your next order!
TEXT - Dear [First name] [Last name],
Your shopping cart feels abandoned... That’s why we couldn’t see you leave just like that.
We’re giving you 15% off your entire cart with the code HELLO15! Take note, this code is only valid for 24 hours!
CTA - Enjoy 15% off
“Reassuring” email to give the customer confidence
Reassuring your prospect in your abandoned cart emails must be one of your top priorities in order to increase your conversions. Some internet users don’t finalize their purchases because of doubts or friction regarding the security of their navigation and their data. Your email reminder can then be the opportunity to give details regarding all your security actions to convince your people visiting your site to make a purchase.
SUBJECT - Thank you for visiting mybrand.com!
TEXT - Hello [First name] [Last name],
The mybrand.com team is delighted with your visit, and we’re at your disposal to answer all your questions by chat on the site or by telephone at 123 456 7890!
CTA - Finalize your order
Enjoy free shipping and returns for 30 days after receipt.
New! You can pay in installments with our partner Alma.
See you soon on mybrand.com
[Links to social networks]
_____
What customers are saying about us: [add the latest customer testimonials]
[add all the reassurance logos at the end of the email]
“Original” email to arouse curiosity
Finally, you can play the originality card to stand out from all the other abandoned cart emails in your visitor’s inbox. Let your creativity speak for itself to catch the eye and arouse the curiosity of your prospect.
SUBJECT - “If you leave me now, you’ll take away the biggest part of me”
TEXT - [First name] [Last name], we need to talk!
You can’t just leave us hanging.
By the way, if there’s anything we can do to help you, we're here by chat on the site, by email, and by phone to help you. Here is our contact information: [email / phone]
And if you play a game to try to win a $500 gift card? Before the end of the week, for every order completed on our site, you’ll automatically be registered for our drawing, occuring next Monday.
CTA - Try your luck!
In the meantime, I invite you to follow us on social networks: [social network links]
And don’t forget: your cart is asking for you!
Auto-Mail Booster: your automatic reminder solution, without HTML coding!
With the WiziShop solution, Auto-Mail Booster, our email reminder service, is included in your subscription! Thanks to this marketing tool, you can program and customize all your reminders, including for cart abandonment, to best suit your brand’s marketing needs to help boost sales. Very soon, the service will be expanded to include a preview of the customer’s cart!
Sending time, customer segments, specific occasion... Configure your reminder emails to your brand image in order to maximize your chances of conversions. With WiziShop, this service is free with your subscription: test WiziShop now!
Create your online store - 15-day free trial
