The digital marketing landscape is constantly evolving. Our environment is always changing. New changes appear month after month: new social media platforms emerge, innovative technologies arrive in our lives, Google algorithms are more powerful and intelligent...
All these advances are transforming the way businesses must communicate with their audiences. The major digital marketing trends are helping companies advance their business strategies and offer an improved customer experience.
In other words, for businesses to stay on top of the latest digital marketing news, it’s essential to stay on top of the latest trends. What will be the new trends marketers can expect in the upcoming year to consider for their future digital marketing campaigns based on the data?
Influencer marketing, data-driven personalization, interactive experiences…
Let’s take a look at the future of content marketing and the new trends in digital marketing. Here are some of the must-haves that marketers can’t ignore in a well-planned digital marketing strategy...
Table of contents
- 1. Logo, website, graphic charter: Towards more minimalism
- 2. Content creation: Video is crushing all other formats
- 3. The live shopping craze, a consumption mode created in 2020
- 4. More employee-generated content being shared by brands
- 5. Social shopping becomes a must, with TikTok Shop appearing on the scene
- 6. Increase in podcasts and other audio content seen in content creation
- 7. Growing demand for voice commerce and voice search technology
- 8. Increasing prevalence of predictive shopping
- 9. Even stronger SEO requirements with AI
- 10. Booming subscription economy
- 11. Zero-click content, the future of digital marketing already underway
- 12. Growing usage of AI as a search engine
- 13. More and more augmented reality (AR) and virtual reality (VR) technology
- 14. Even more precise customer service with the help of AI
- 15. Niche influencers quickly becoming a powerful marketing channel
- 16. Increasing importance of ethical marketing to consumers
- Conclusion
- Digital marketing trends FAQ
1. Logo, website, graphic charter: Towards more minimalism
Today, more and more brands are opting for clean and minimalist design. The goal? To use simple and uncluttered forms, to prioritize space, and to go for the essential.
More and more brands are making this choice today, and it can be felt not only in their graphic charter but also in their logo as well as in their entire website.
The logos of the biggest brands are now sometimes made of simple initials or a basic drawing, which can almost be reproduced by hand.
For example, the Boss house is content with its simple name written in black on a white background, as is Zara, or even Decathlon, which has created a completely new image.
The purpose of the standardization of these international advertisers is to be able to help adapt their communication to the new marketing levers.
2. Content creation: Video is crushing all other formats
“91% of businesses use video as a major marketing tool.”
The Social Shepherd
It must be said that internet users are particularly fond of this communication format, so it’s easy to see why it’s one of the top digital marketing trends of today. Recent data from Lemon Light shows that at least 70% of customers have shared a brand’s video with others.
In addition, 72% of internet users believe that video marketing has improved their customer experience and contributed to their conversion rate. In other words, prospects are more enamored with a video situation than a long written pitch!
Videos have replaced physical contact with products in many stores.
Beyond a technological tool, video content is a better user experience that your business can offer.
What’s more, videos can be used in a variety of ways for your digital marketing strategy. For example, you can share them on social media networks, in your email newsletters, in your blog posts, or even on your ecommerce store’s product pages.
Source: LEGO on YouTube
💡 With the Fliz app, you can turn any product page into a video for your website or social media in seconds! AI transforms your text into a voiceover and your photos into animated images.
Source: Fliz
3. The live shopping craze, a consumption mode created in 2020
Given the craze of internet users for the video format, new tools are also emerging to allow potential buyers to finalize their orders in a simple, intuitive, and fast way for a stellar customer experience.
This is how live shopping came about.
The latest trend in online stores, it makes it possible to make purchases in real time while watching a live video.
The idea is to broadcast information about a product on sale in images, while directly integrating a link to the product page from this medium.
Through this intermediary, consumers see the item in a real-life situation before buying it.
With this method, the internet is getting closer and closer to the demonstration processes that we can have in traditional stores.
Source: Nordstrom on YouTube
Internet users almost have the impression of being able to really touch the object with their fingertips!
4. More employee-generated content being shared by brands
Employee-generated content (EGC) is exactly what it sounds like—content created by employees that highlights their experiences, insights, or day-to-day life at work.
Think behind-the-scenes videos, workplace selfies, or LinkedIn posts celebrating team wins. It’s a powerful way to humanize your brand and build trust online.
@chewy Sorry not sorry. A Chewy box looks good at every angle.
\u266c original sound - Chewy
Source: Chewy on TikTok
Why? Because audiences crave authenticity.
When real employees take the time to share real stories, it resonates far more than polished corporate messaging.
As digital marketing shifts toward transparency and connection, EGC is becoming a go-to strategy for boosting brand credibility and reach.
To make it work, encourage your team to get involved, provide simple content guidelines, and celebrate their contributions publicly.
Done right, EGC turns your employees into brand ambassadors—and your brand into something people genuinely relate to!
5. Social shopping becomes a must, with TikTok Shop appearing on the scene
We can’t talk about digital marketing trends without mentioning social shopping.
The concept?
Don’t just sell products on your website, but also use social media to make people talk about your brand.
As of today, most social media networks have a shopping function.
Thus, users can make their purchases on apps like Facebook, Instagram, etc. without even leaving their application and their social media.
Social media networks are now considered as a sales channel in their own right.
Source: ASOS on Instagram
They represent a new entry point, allowing internet users to access the flagship products of certain merchant sites.
In this context, the influence of the community is also very important.
Relatively new to the social shopping scene, TikTok Shop, TikTok’s built-in ecommerce feature that lets users discover and purchase products directly within the app, was launched in 2023 and is becoming increasingly popular with brands and consumers alike.
Source: TikTok
Through shoppable videos, live streams, and a dedicated Shop tab, brands can showcase products natively—turning entertainment into instant conversions.
This seamless experience appeals especially to Gen Z and mobile-first shoppers, removing friction between discovery and checkout.
6. Increase in podcasts and other audio content seen in content creation
While videos are particularly used in digital marketing, the trend has now turned to audio media as well.
Some new social media platforms are emerging and supply a new concept... They offer 100% audio rooms in which several people can chat with each other.
With podcasts in particular, it’s almost as if the internet user can walk into a room, listen to a conversation, and naturally choose to follow the content on audio streaming platforms.
However, this could also be a new promotional tool used by major brands.
💡 It’s worth noting that podcasts are becoming increasingly popular. You should also know that internet users typically don’t view podcast ads as negative.
You can also opt to try hybrid versions, like podcasts posted on YouTube for example!
Red Bull’s podcast, Mind Set Win
Again with audio, this is another channel for communicating about your brand and products.
7. Growing demand for voice commerce and voice search technology
Another digital marketing trend linked to audio is the continued popularity of voice commerce and voice search.
“Amounting to approximately $116.8 billion in 2024, the global voice commerce market is predicted to reach $421.7 billion in 2029, experiencing a compound annual growth rate of 29.2%.”
The Business Research Company
Powered by smart assistants like Alexa, Siri, and Google Assistant, voice commerce lets users search, shop, and reorder items hands-free. From ordering pizza to restocking household essentials, it’s all just a “Hey, Google” away.
Source: Amazon
For many companies, this means optimizing for voice search is no longer optional, with providing conversational keywords, clear product info, and seamless mobile experiences being essential.
It’s also important to work on building brand loyalty, as consumers often buy the first suggested product. As shopping shifts from screens to speech, brands that adapt early will be the ones customers are talking to—and about.
8. Increasing prevalence of predictive shopping
Have you ever noticed the ability of your computer or cell phone to suggest products that might interest you?
This is what we call predictive marketing.
It aims to anticipate the needs and behaviors of customers.
This method of communication predicts a consumer’s buying intentions and then makes sure to present them with a personalized offer.
The goal of predictive shopping is to trigger the act of purchase while the consumer is still thinking about it.
9. Even stronger SEO requirements with AI
Because competition is increasingly important, it is also essential for a brand to rank well in Google search results.
So, you won’t be surprised to learn that SEO requirements are expected to increase further when it comes to ecommerce advertising and marketing, especially with Google and with the arrival of voice assistants in the home that only take into account the first results of search engines. Marketers should consider these as the acquisition channels of the future...
It’s also imperative to think about the importance of AI in search engines and the need to rank at the very top of search engine results pages (SERPs) in order to compete with artificial intelligence's responses…
💡 To be sure to attract as many visitors as possible to your site, you should aim to be at least in the Top 3 results and ideally reach Position Zero on the search engine!
In addition to following best practices for technical SEO, you will need to incorporate plenty of keyword research into your SEO strategy to ensure that the content you share, be it, for example, on your website, in your social media posts, in your ads, etc., targets keywords and topics relevant to the people in your audience.
With AI, many brands and professionals tend to delegate absolutely everything to tools like ChatGPT: beware!
Google and users haven’t changed.
You should feel free to take advantage of AI, but keep your identity, your authenticity!
Stand out from the crowd with your ideas and your signature. AI is a tool, not a replacement when it comes to content creation and marketing or advertising campaigns.
Make the most of AI in ecommerce: with WiziShop, you have unlimited access to the Pizi app, which transforms your product photos taken on your smartphone into a complete product description. A powerful tool!
Source: Pizi
10. Booming subscription economy
In the past, only a few services were subject to a subscription.
This was the case for telecommunications, internet, and some additional TV services.
Today, this purchasing process has grown considerably.
The subscription economy has been democratized, and we’re now subscribing to all sorts of different elements, whether it’s software, online classes, group courses, or physical products.
Scentbird, offering fragrance subscription services
Moreover, new subscription services offered by businesses and platforms are constantly emerging, and the processing of requests is constantly increasing.
This is particularly the case with OnlyFans, a kind of photo and video content platform accessible only to subscribed users who have access to very specific types of publications.
“In 2023, the OnlyFans online platform generated more than $6.6 billion in gross revenue, compared to $4.8 billion in 2021, and business predictions are growing!”
Statista
This is also the model, on the other side of the coin, implemented on Instagram and X (formerly Twitter): content creators pay a subscription to certify their account and access more features in order to boost their visibility.
Similarly, there are now paid newsletters.
Yes, you’re not dreaming...
Some people are ready to subscribe and pay a subscription fee to receive qualitative news and content from their favorite brand, either on networks or in their mailbox.
For brands, subscriptions can be a real gold mine, which allows them to generate significant recurring revenue.
11. Zero-click content, the future of digital marketing already underway
Internet users no longer need to click on a link: Google displays detailed answers directly, TikTok and Instagram let you see everything at a glance, shopping is done without leaving social media networks, AI offers answers without browsing sites, etc.
@petco Holiday Feast: Pet-Friendly Edition \ud83e\udd83\ud83c\udf60\ud83e\udd66🫐 What's filling your pup's plate?! #thanksgiving #thanksgivingdinner #dogfriendly #dogsoftiktok \u266c original sound - Petco
Source: Petco on TikTok
This is a huge issue for SEO today and for online stores.
💡 What’s more, in November 2024, Google rolled out new updates that saw overall traffic plummet for many sites to go even further for relevance and the human side of web pages.
Habits are also changing in favor of searches via artificial intelligence: Google and traditional search engines are losing steam, which brings us to our next digital marketing trend…
12. Growing usage of AI as a search engine
More people are turning to AI tools like ChatGPT and Gemini instead of traditional search engines—and that’s a game-changer for digital marketing.
Unlike standard search, AI answers questions with direct, conversational responses, often without showing a list of links.
Source: ChatGPT
This shift means brands need to rethink their SEO strategies and consider generative engine optimization (GEO).
In short, it’s about making your content easily “readable” and usable by AI so it gets referenced in answers. Clear, well-structured content, expert insights, and conversational language are key.
The aim? Be the source AI trusts.
As technology evolves and these tools become must-have digital assistants for shopping, researching, and decision-making, brands that adapt early will earn visibility in a whole new way—right where consumers are asking their questions.
13. More and more augmented reality (AR) and virtual reality (VR) technology
Technology involving AR and VR is transforming digital marketing into immersive adventures!
AR enhances real-world environments—such as with the IKEA Kreativ tool letting users preview furniture in their homes.
VR, on the other hand, offers fully immersive experiences, like Nike’s VR store tours or North Face’s virtual hikes.
These technologies captivate users, boost engagement, and build memorable brand interactions.
For brands, the key is utility and creativity: use AR technology for virtual try-ons or interactive packaging, and VR technology for storytelling or experiential campaigns.
💡 Tip: Start small—Instagram filters or 360° product videos are great entry points. Always focus on value and user experience, not just flash!
With AR/VR, brands aren’t just seen—they’re experienced.
14. Even more precise customer service with the help of AI
The personalization of chatbot responses has never been so precise.
This makes web users even more demanding and demanding of the performance of these AI-boosted tools.
The more complete, rapid and detailed the responses, the happier customers will be with their brand experience.
You absolutely must invest in this lever: video, voice, text...
Thanks to AI, many applications exist to recreate avatars from your image and guide your customers step by step, offering your customer base greater personalization than ever before and saving you time and energy. Think about it!
💡 Apps like Synthesia allow you to take AI communication further through realistic avatars.
Source: Synthesia on YouTube
15. Niche influencers quickly becoming a powerful marketing channel
Influencer marketing continues to be a beneficial tool for businesses looking to get their products or services in front of bigger audiences.
Gone are the days, however, of brands necessarily prioritizing social media collaborations with high-profile influencers, with niche influencers now being the major focus.
Unlike mega-celebrities, these creators speak directly to tight-knit communities with shared passions, whether it’s vegan baking or vintage gaming. Their authenticity and high engagement make them marketing gold for brands looking to build trust and drive conversions.
For example, take a beauty brand partnering with a skincare expert who reviews products for sensitive skin on social media—credibility + targeted reach = results.
Source: Drunk Elephant
The trick is to align with an influencer whose values and followers match your niche.
Aim to prioritize engagement rate over follower count, and foster genuine partnerships instead of one-off promos.
16. Increasing importance of ethical marketing to consumers
Ethical marketing is no longer just a good look—it’s a growing expectation. Today’s consumers care deeply about values, transparency, and social responsibility.
They want to support brands that walk the talk, whether it’s eco-friendly packaging, fair labor practices, or honest advertising.
This highlights the need for absolute authenticity: no greenwashing or empty promises!
Start by aligning your mission with real actions and communicating them clearly across your channels.
Take inspiration from Ben & Jerry’s for example, which dedicates an entire page on the company’s website to describing how they do business, what’s important to them, and how their actions match up with their values.
Source: Ben & Jerry’s
Shine the spotlight on your impact, showcase your supply chain, and engage with causes that genuinely reflect your brand values.
Ethical marketing builds trust, fosters loyalty, and sets you apart in a crowded market!
Conclusion
As you can see, more than ever, it’s imperative to take an interest in the great evolutions of digital marketing and keep an eye on current and emerging trends.
Search engines are starting to abolish cookies little by little. Brands and marketers must therefore find other strategies to track their customers and know how to reach them in order to optimize their campaigns.
Creating ecommerce marketing content to ensure a high-quality customer experience and help convert a maximum number of internet users must be one of your biggest concerns. Because today’s consumers are increasingly demanding, so is marketing analysis.
You can adapt to changes and new trends in digital marketing by taking an open-minded approach, staying agile, continuously learning about new trends, and leveraging data analytics.
Emphasizing content-based strategies that avail of personalization while staying in line with consumer privacy regulations and investing in emerging technologies like AI can help marketers like you maintain relevance and engagement with your campaigns in an ever-changing market.
Digital marketing trends FAQ
In real life, merchants talk about traditional marketing to attract new customers. On the internet, its equivalent is called digital marketing. However, because it’s always evolving, it requires constant monitoring.
What is a digital marketing trend?
Digital marketing refers to the use of the internet to make oneself known and to develop one’s activity and/or business.
It’s the set of all marketing techniques implemented in the web environment.
This term includes, in a way, all the traditional marketing techniques adapted to the internet universe, with various options related to the different digital channels.
Since digital marketing takes place on the web, it’s necessarily linked to technological advances.
It uses different modern communication channels such as social media platforms, online videos, email, artificial intelligence, voice search, data, etc.
When we talk about digital marketing trends, it’s a question of observing what the new techniques used to promote a brand or a service on the internet are, as well as the new codes used or the most fashionable types of aesthetics for online advertising.
Digital marketing includes the following:
- strategic digital marketing, i.e., the analysis of the expectations and demands of consumers on the internet;
- traffic generation, i.e., the methods used to be seen and help attract as many visitors as possible on your pages;
- performance analysis, i.e., the results of the actions taken (traffic generated and sales made); and
- loyalty, to make sure that your business’s target audience returns to your website.
What are the benefits of following digital marketing trends?
The reason why it’s essential to follow digital marketing trends is simply because the world is changing.
What worked in the past for marketers may not work in the future.
Being interested in digital marketing evolutions allows you to prepare the future and anticipate changes.
Keeping an eye on this subject allows your business to stand out from your competition and always stay one step ahead: in ecommerce, for example, this will allow you to show another side of your brand identity.
By following the ecommerce marketing trends, you will know how to best highlight your products and how to talk about your brand.
This will be the best way to get more traffic.
All your site visitors can then become prospects, then loyal customers, and even influencers and thus play a key role in the development of your company.
When a simple visitor finally reaches the stage of recommendation, businesses can consider this a success, contributing greatly to the growth of their revenue.
Following digital marketing trends means interacting appropriately during the different purchase phases, in order to reach this final goal.
How can small businesses keep up with fast-changing digital marketing trends?
Keeping up with digital marketing trends that are seemingly always changing can feel like chasing a moving target—but small businesses don’t need to do it all at once.
They should begin by aiming to focus on their audiences—understanding what platforms they use and tailor their strategies accordingly.
In addition, they should use data to guide decisions; even simple insights from social media or email tools can reveal what’s working.
It’s also crucial to set aside dedicated time each week to learn, for instance by following industry blogs, listening to podcasts, or opting to share experiences with other business owners. Not every trend is worth chasing, but staying informed can help marketers spot what fits their brand.
Over the years, the basics—building trust, creating value, and knowing your audience—haven’t changed.
Use new tools and platforms to enhance those core principles, not replace them!
Remember, you don’t need to master every trend overnight; staying curious, adaptable, and focused on your customer experiences will keep your business moving in the right direction.
Which digital marketing trend should you focus on first for the biggest impact?
For marketers seeking the biggest impact, they will not go wrong with starting with personalization—it’s the trend that keeps on giving.
Today’s audiences expect tailored content, whether it’s through email, ads, or product recommendations.
Thanks to readily available data, even small brands can craft smart, targeted strategies. But the “right” trend depends on your industry, platform, and business goals.
For example, a B2C brand might thrive by embracing voice commerce or TikTok trends, while a B2B company could benefit more from long-form thought leadership.
Consider how much time and budget you have—some digital marketing trends are quick wins, others require years and years of refinement.
Use performance data to make strong, data-based decisions and guide what works and don’t be afraid to share successes (and lessons learned) across your team.
Ultimately, the most effective strategy is one that blends personalization, platform relevance, and audience insight. Focus on what aligns with your brand and you will soon watch the impact grow!
