19 Best ecommerce marketing tools to grow your business in 2026

Email marketing tools

Mailchimp

Mailchimp is a popular all-in-one email marketing and automation solution that helps you design, send, and manage email campaigns, build customer audiences, and grow revenue with tools like templates, segmentation, analytics, and AI-powered features.

Main features

• Email builder and templates: Create engaging emails using drag-and-drop builders and predesigned templates.
• Segmentation and audience managing: Target specific customer groups with behavioral and demographic filters.
• Marketing automation: Set up automated campaigns and customer journeys.
• A/B testing: Test different email versions to optimize your marketing actions.
• Analytics and reporting: See how you’re doing with data-driven insights and recommendations.

Pricing

• Free plan: Access to limited features (up to 250 contacts)
• Essentials plan: Starts at $13 per month (14-day free trial)
• Standard plan: Starts at $20 per month (14-day free trial)
• Premium plan: Starts at $350 per month

Omnisend

Ecommerce-focused email and marketing automation software Omnisend assists online stores with growing sales by creating, automating, and personalizing emails and omnichannel customer journeys that include SMS and push messages—all with easy-to-use tools and deep ecommerce integrations.

Main features

• Email campaigns and drag-and-drop builder: Design targeted newsletters and automated emails with customizable templates and a visual editor.
• Marketing automations: Set up automated workflows like welcome series or cart recovery messages across emails, texts, and push notifications.
• Segmentation and AI targeting: Group and personalize messaging based on real customer behavior and lifecycle data.
• Forms and list growth tools: Use pop-ups, embedded forms, and landing pages to grow your subscriber list.
• Analytical features: Optimize your strategy by tracking your campaign achievements, conversions, and revenue attribution.

Pricing

• Free plan: (Up to 250 contacts)
• Standard plan: Starts at $11.20 per month (up to 500 contacts)
• Pro plan: Starts at $41.30 per month (up to 2,500 contacts)
• Custom pricing: Get in touch with the Omnisend team for a custom quote.

Klaviyo

Klaviyo is a powerful email marketing and automation solution focused on digital commerce that aids brands in sending personalized, data-driven campaigns and automated flows by unifying customer behavior, segmentation, and AI insights, enabling smarter engagement across email and other channels to drive higher conversions and long-term growth.

Main features

• Advanced segmentation and customer profiles: Build detailed audience segments using real-time behavioral data and hundreds of attributes to target the right customers with tailored messages.
• Automated email and cross-channel flows: Use drag-and-drop workflow builders and pre-built templates to automate personalized email journeys triggered by customer actions.
• Predictive analysis and AI tools: Apply predictive analytics like lifetime value, churn risk, and optimal send times, along with AI-generated content and optimization.
• Omnichannel campaigns: Orchestrate marketing across emails, SMS, push notifications, and more from a single unified platform for cohesive experiences.
• Integrations and data sync: Connect to 350+ ecommerce platforms and apps to centralize customer data and fuel personalized messaging.

Pricing

• Free: (Up to 250 contacts)
• Email: Starts at $20 per month
• Email + mobile messages: Starts at $35 per month

SEO and content marketing tools

Google Search Console

A no-cost SEO tool by Google, Google Search Console helps website owners measure and improve their website’s visibility in Google Search by providing data on search traffic, indexing status, technical issues, and performance so they can optimize content and fix problems that affect how their website appears in search results.

Main features

• Performance reports: See which search queries bring traffic to your website and analyze clicks, impressions, average position, and click-through rate (CTR) over time.
• URL Inspection tool: Check how Google crawls and indexes specific pages and troubleshoot issues directly with detailed diagnostics.
• Sitemap submission and index coverage: Submit sitemaps for crawling and monitor which pages are indexed or have errors.   
• Mobile usability and Core Web Vitals reports: Identify and fix mobile experience issues and key user‑experience metrics like loading speed and interactivity.
• Alerts for issues and security: Receive notifications for indexing problems, manual penalties, or potential security issues so you can take corrective action.

Pricing

Google Search Console doesn’t cost anything to use.

Semrush

Using the comprehensive SEO and digital marketing solution Semrush, you can bolster your visibility on the internet via tools for keyword research, competitor analysis, website auditing, backlink tracking, content optimization, and more, all backed by one of the largest marketing databases and AI assistance to aid in ranking higher in search engines.

Main features

• Keyword research tools: Discover high‑value keywords and search intent information to inform your SEO strategy.
• Site audit and technical SEO: Identify and fix SEO issues like crawl errors and bottlenecks that affect search rankings.
• Backlink analytics and link building: Analyze backlink profiles, track referring domains, and find link‑building opportunities to increase domain authority.
• Competitive analysis: Benchmark your SEO and traffic against competitors to uncover gaps and opportunities for growth.
• Rank tracking: Monitor keyword positions and visibility across search engines and markets with regular updates.

Pricing

Semrush offers a variety of toolkits to assist users with achieving different SEO goals, with a 7-day no-cost trial available for your chosen subscription. 

The software has three SEO Classic plans from which to choose:

• Pro: Starts at $117 per month
• Guru: Starts at $208 per month
• Business: Starts at $416 per month

If you’d like to use Semrush One, the software’s AI-powered product, to take your SEO to the next level, you can sign up for one of the following plans:

• Starter: Starts at $165 per month
• Pro+: Starts at $248 per month
• Advanced: Starts at $455 per month

Ahrefs

Ahrefs is one of the top SEO and digital marketing platforms today, allowing e-tailers to bolster their online store visibility, uncover keyword opportunities, analyze competitors, audit technical SEO, and optimize content using an extensive backlink and search database, along with advanced AI‑driven observations to grow organic traffic and outperform rivals in search results.

Main features

• Site Explorer: Analyze any website’s organic traffic, backlink profile, and competitor performance to find growth opportunities.
• Keywords Explorer: Discover valuable keywords with search volume, difficulty, and intent metrics to guide your SEO strategy.
• Rank Tracker: Monitor keyword rankings over time across search engines and locations.
• Site Audit: Crawl and identify technical SEO issues like broken links and missing tags to improve website health.
• Content Explorer: Find high‑performing content ideas and link prospects by searching Ahrefs’ massive web page database.

Pricing

Ahrefs doesn’t have a free trial for any of its plans, but it does offer its no-cost Webmaster Tools for use. The solution’s paid plans include the following:

• Lite: Starts at $108 per month
• Standard: Starts at $208 per month
• Advanced: Starts at $374 per month
• Enterprise: $1,249 per month (annual commitment required)

ChatGPT

ChatGPT, the AI-powered conversational assistant developed by OpenAI, employs advanced natural language processing to generate human-like text, helping with writing, brainstorming, editing, research, planning, and other content tasks, making it especially useful for content marketing in web commerce by quickly producing product descriptions, email copy, blog posts, SEO content, and campaign ideas.

Main features

• Natural language generation and creative writing: Create articles, product copy, social content, and marketing text on demand.
• Web search and up-to-date information: Avail of real-time search capabilities to fetch current data and sources.
• Multimodal input and output (text, voice, image): Take advantage of how the tool understands and responds to text, voice, and images for richer interactions.
• Data analysis and file handling: Use the artificial intelligence to analyze uploaded files, summarize reports, and generate charts for insights.
• Custom workflows and tools (Canvas, Projects, Tasks): Support your ongoing marketing planning with ChatGPT’s workspace and automation features like organized projects and scheduled tasks.

Pricing

ChatGPT has different subscription options for both individuals and businesses.

Individual/user plans:

• Free: Access to basic ChatGPT features with limited messaging, uploads, and model capabilities
• Plus: $20 per month - expanded limits, priority access, faster responses, advanced models like GPT-5 (and related tools)
• Pro: $200 per month - highest individual tier with extended access to all advanced models, deeper research, and broader usage

Business and team plans:

• Business: Around $25 per user per month (billed annually) - a secure workspace with team features, advanced model access, and admin controls
• Enterprise: Custom prices - tailored for large organizations with enterprise-grade security, support, and scalability

Fliz

Harnessing the power of artificial intelligence, Fliz is a video creation tool that lets you automatically turn web content, such as blog posts, product pages, or ads, into high-quality, engaging videos with professional voiceovers, subtitles, and music to boost visibility, engagement, and conversions without needing video editing skills.

Main features

• AI-powered URL-to-video conversion: Paste a page URL, and Fliz automatically generates a polished video based on the content.
• Multiple formats and styles: Create videos in various aspect ratios (e.g., 9:16, 16:9, square) for social and web platforms.
• Professional voiceovers and subtitles: Videos include AI-generated narration and captions to enhance engagement.Customizable elements: Personalize scripts, visuals, music, logos, and layout to align with your brand.
• Universal compatibility: The tool works with major ecommerce platforms and social networks for easy sharing and integration.

Pricing

Fliz has four packages that vary in price based on the number of credits they provide for creating videos.

• 1,000 credits: $10
• 5,000 credits: $50
• 28,000 credits: $250
• 125,000 credits: $1,000

Social media marketing tools

Buffer

Buffer is a social media management tool that facilitates the planning, scheduling, publishing, and analyzing of posts across multiple social networks from a single dashboard, allowing you to maintain a consistent presence, engage audiences, and grow brand visibility without manual posting.

Main features

• Content scheduling and publishing: Plan and automatically post content to major networks like Facebook, Instagram, TikTok, LinkedIn, and more.
• Engagement tools: Manage and reply to audience comments from one centralized dashboard to build community.
• Analytics and reporting: Track metrics and insights to understand what content resonates and optimize strategy.
• AI Assistant and content creation support: Generate ideas, draft posts, and repurpose content with the tool’s built‑in AI.
• Team collaboration and workflow: Work with team members on content planning, approvals, and scheduling.

Pricing

• Free
• Essentials: Starts at $5 per month (14-day no-cost trial)
• Team: Starts at $10 per month (14-day free trial)

Agorapulse

With the all‑in‑one marketing tool Agorapulse for managing your social media, you can schedule and publish content, engage with audiences, monitor what people are saying about your store, and see how your accounts are doing across multiple social platforms from a centralized dashboard, simplifying the tasks of building your brand presence, managing community interactions, and driving results.

Main features

• Social monitoring and listening: Track brand mentions, keywords, hashtags, and competitor conversations across social networks and the web to understand sentiment and trends.
• Unified social inbox: Centralize all messages, comments, and mentions in one place for efficient engagement and managing of your community.
• Publishing and scheduling: Plan, schedule, and publish posts across multiple social profiles with an intuitive calendar and network‑specific customization.
• Analytics and reporting: Generate detailed reports on how well your content is performing, audience growth, and social ROI to optimize strategy.
• Team collaboration tools: Assign tasks, share drafts, manage approvals, and streamline workflows for marketing teams.

Pricing

Test any of Agorapulse’s plans at no cost for 30 days.

• Standard: Starts at $79 per month
• Professional: Starts at $119 per month
• Advanced: Starts at $149 per month
• Custom: Contact the Agorapulse team for details regarding tailored prices.

Conversion rate optimization tools

Hotjar

Hotjar (by Contentsquare) is a behavior analytics and user-feedback solution that helps teams visually understand how visitors interact with their website or app and why they behave the way they do, combining tools like heatmaps, session recordings, surveys, and feedback widgets to reveal real user actions and opinions, giving insights that complement traditional analytics.

Main features

• Heatmaps: Visual maps show where people click, scroll, and move on your pages so you can spot what attracts attention and what’s ignored.
• Session recordings: Replays of real visitor journeys allow you to watch how people navigate, identify friction points, and understand behavior in context.
• Surveys and Feedback: On-site surveys and feedback widgets let you collect direct user opinions and sentiment to understand why visitors behave as they do.
• Funnels and trends: These tools are available for you to analyze key conversion paths, uncover where visitors drop off, and monitor behavior patterns over time.
• Dashboards and insights sharing: Centralized dashboards for key metrics and highlights make it easy to organize and share insights across your team.

Pricing

• Free
• Growth: Starts at $40 per month
• Pro: Contact Hotjar for a custom quote.
• Enterprise: Contact Hotjar for a custom quote.

Optimizely

Leading digital experience and conversion rate optimization platform Optimizely makes it possible for you to test, personalize, and improve digital experiences across websites and apps by running controlled experiments, validating ideas, and making data-driven decisions to boost conversions and engagement. 

Main features

• A/B and multivariate testing: Create and run experiments to compare different versions of pages or features and discover what drives better conversions.
• Personalization: Build targeted, tailored experiences for specific visitor segments using dynamic rules and real-time behavior to increase engagement and conversion rates.
• Experimentation analytics: Avail of deep analytics that measure the impact of tests and tie results to important metrics like revenue and user behavior.
• Feature experimentation and flags: Test and roll out new features safely with feature flags, allowing gradual releases and data-backed decisions.
• Collaboration and workflow tools: Centralized workflows and tools help teams plan, manage, and analyze optimization campaigns together across marketing, product, and development. 

Pricing

Price information for all Optimizely plans is available upon request when visiting the website.

Analytics and customer data tools

Google Analytics

Google Analytics is a powerful web and app analytics solution from Google that helps businesses track, measure, and understand how visitors interact with their digital properties by collecting information on traffic, user behavior, conversions, and more, providing customizable reports, real-time insights, and integrations with other Google products.

Main features

• Real-time reporting: See live activity on your website or app as it happens, including current users, pages viewed, and events tracked.
• Explorations and custom analysis: Deeply analyze user paths, cohorts, funnels, and segments with flexible exploration tools to uncover trends and behavior patterns.
• Acquisition and attribution reports: Understand how people arrive at your property (e.g., organic search, paid campaigns) and evaluate the contribution of each channel to conversions.
• Data collection and management (APIs & SDKs): Collect and organize information from websites and apps via software development kits (SDKs) and application programming interfaces (APIs), manage custom definitions, and export data for deeper analysis.
• Machine learning insights: Automatically surface patterns, trends, and predictive insights using machine learning to help identify opportunities and anomalies.

Pricing

• Free version: Great for the majority of small to medium sized sites
• Analytics 360: Starts at $50,000 per year, aimed at big companies 

Glew

An ecommerce analytics and commerce data solution that centralizes data from dozens of systems into a single dashboard, Glew makes it easy for you to visualize performance, understand customer behavior, and make better-informed decisions across marketing, sales, products, and operations. 

Main features

• Unified data integration: The tool aggregates commerce information from over 170 sources (e.g., ecommerce platforms, analytics and marketing tools) into one central view.
• Automated reporting: Scheduled and automated reports such as daily snapshots are delivered to your inbox, saving time on analysis.
• Ecommerce dashboards: Pre‑built, multichannel dashboards supply crucial KPIs (like revenue, conversion rates, and customer metrics) across sales, marketing, and products.
• Custom reports: Flexible reporting lets you tailor analytics and visualizations to your venture’s needs without coding.
• Subscription and customer analytics: Take advantage of specialized insights into subscription metrics, customer behaviors, lifetime value, retention, and churn to enhance your strategies.

Pricing

Glew doesn’t list prices on its website, so you’ll need to get in touch with the company for more information, whether you opt for the Glew Pro or Glew Plus plan.

Customer relationship management (CRM) tools

Zoho CRM

Zoho CRM is cloud‑based CRM software that facilitates the tracking, automating, and optimizing of sales, marketing, and customer engagement to build stronger client relationships and grow revenue. 

Main features

• Sales automation and lead management: The platform automates routine sales tasks, captures and nurtures leads, and manages pipelines to streamline sales processes.
• Customization and Canvas: Utilize drag‑and‑drop customization of layouts and workflows so the CRM adapts to your store needs.
• Omnichannel engagement: Zoho consolidates interactions from multiple channels (email, phone, social, etc.) within the CRM for unified communication.
• Analytics and dashboards: The tool provides powerful reporting and BI dashboards to visualize metrics, review the success of your actions, and inform decisions.
• Mobile and collaboration tools: Zoho enables teams to work anywhere with mobile access and in‑CRM collaboration features to keep everyone aligned.

Pricing

All of Zoho CRM’s paid plans come with a 15-day free trial.

• Free Edition: Up to three users
• Standard: Starts at $14 per month
• Professional: Starts at $23 per month
• Enterprise: Starts at $40 per month
• Ultimate: Starts at $52 per month

Salesforce

Another cloud‑based CRM platform, Salesforce CRM centralizes sales, service, marketing, and customer information to help businesses track interactions, automate processes, and deliver personalized customer experiences.

Main features

• Contact and lead management: Centralized customer profiles and tools make it possible to organize, track, and nurture leads and contacts throughout the sales cycle.
• Sales forecasting and opportunity management: Salesforce boasts tools that help visualize pipelines, qualify leads, and predict future sales outcomes.
• Advanced analytics and dashboards: Avail of customizable reports and dashboards with AI‑enhanced insights to turn customer data into actionable decisions for your shop.
• Automation and workflow tools: Salesforce’s automated tasks and workflows reduce repetitive work and boost productivity across teams.
• Mobile and cloud access: The cloud‑based platform offers mobile access so teams can view customer data and collaborate from anywhere.

Pricing

Test the solution at no charge for 30 days.

• Free Suite: Up to two users 
• Starter Suite: $25 per user per month
• Pro Suite: $100 per user per month

Advertising and paid acquisition tools

Google Ads

Google’s online advertising platform Google Ads lets businesses create, manage, and display paid ads across Google Search, YouTube, the Display Network, and other Google properties to reach potential customers and drive traffic or conversions.

Main features

• Multiple campaign types: Run ads across Search, Display, Shopping, Video, and App campaigns to reach users in different stages of the buying journey.
• Performance Max and AI‑driven optimization: Use Google’s AI‑powered Performance Max campaigns to automatically find high‑value customers across all channels and maximize conversions.
• Conversion tracking and insights: Measure campaign results and gain detailed insights on audience behavior and conversion performance to optimize ROI. 
• Budget control and recommendations: Set and adjust your budget with tools and automated recommendations that help you get the most from your ad spend.Product‑focused shopping ads: Showcase product listings that visually promote inventory and drive sales directly from users’ search and shopping experiences.

Pricing

The prices for Google  Ads are based on an auction‑driven, pay‑per‑click (PPC) model where you set a budget and bid for keywords, and you only pay when someone clicks (or otherwise interacts with) your ads, with actual costs varying by competition, keyword demand, and quality scores rather than a fixed monthly fee.

Meta Ads

Meta Ads (formerly Facebook Ads) is Meta’s paid advertising platform that enables businesses to create, manage, and optimize ads across Facebook, Instagram, Messenger, and the Audience Network to reach and engage audiences at scale.

Main features

• Advanced audience targeting: Define and reach specific audiences based on demographics, interests, behaviors, custom audiences, and lookalike audiences to improve ad relevance and performance.Multiple ad formats and campaign objectives: Choose from a variety of ad formats (images, video, carousel, instant experiences) and objectives (e.g., brand awareness, traffic, engagement, leads, conversions) to match different marketing goals.
• AI-powered optimization with Meta Advantage+: Automated tools like Advantage+ use machine learning to optimize audience selection, placements, budgets, and creative delivery for better results with less manual effort.
• Cross-platform placement automation: Ads can automatically run across Meta’s ecosystem, including Facebook, Instagram, Messenger, and the Audience Network, maximizing reach and exposure.
• Performance analytics and reporting: Review detailed metrics on reach, impressions, clicks, conversions, and return on ad spend (ROAS) to monitor and refine campaign performance.

Pricing

The prices for Meta Ads are auction based and flexible, meaning advertisers set budgets and bids but ultimately pay varying amounts (e.g., cost-per-click or cost-per-1,000 impressions) depending on competition, campaign objective, audience, and ad performance. There’s no fixed monthly fee.

WiziShop: The all-in-one ecommerce platform with a plethora of pre-integrated marketing tools

As you explore the best digital marketing tools to grow your online store, it’s clear that having the right platform and integrations can make all the difference in reaching customers and boosting sales. 

One platform that stands out for its all-in-one capabilities is WiziShop, which provides built-in marketing tools like abandoned cart reminders, AI text generation, technical SEO optimizations, upselling and cross-selling features, promotions, and more to help merchants attract and retain buyers. 

With these features and comprehensive support, WiziShop empowers e-tailers everywhere to streamline marketing and increase revenue without needing to add on dozens of separate tools!