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14 December 2022 • Resources

Top 12 social media management tools for your business to know in 2024

Top 12 social media management tools for your business to know in 2024

So you’ve established an effective strategy for your store’s digital marketing and you’re looking for efficient, easy-to-use tools for managing your social networks on a daily basis?

Just for you, here’s a list of 12 of the best social media tools for manage your social networks and make your business’s marketing strategy easier but above all, improve your efficiency and the performance of your social media profiles.

There are tools for all budgets and all issues concerning the social media management needs of businesses. Some of them even have free versions!

The social media management tools presented meet the majority of actions and objectives to be carried out with publishing your posts on social networks: engagement functionalities, scheduled publications, monitoring and analytics, animation, acquisition, customer relations, feeds, etc.

Find the ideal formula by combining multiple types of applications and platforms that provide numerous features for managing your business’s social media and make sure that your message reaches the right people at the right time.

It's up to you!

What are the best tools to manage the scheduling of social media posts?

1. Hootsuite, the social media specialist

Hootsuite is a community manager's best friend.

With Hootsuite, publishing content on platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. is easy and quick.

The advantages of publishing and managing your social media are certain. First of all, you can publish a post on several social networks in just a few clicks, saving you loads of time. You can also get in touch, publicly or privately, with an internet user. You can easily mention someone, create content with embedded links or images, or geotag your post.

It’s also easy to manage teams and assign the administration of all social networks or only a selection, depending on the people involved in your team.

Finally, you can schedule your business’s posts for later publication on multiple networks. An algorithm automatically calculates when your post will generate the most interest, depending on the date and time range you define.

Hootsuite will help you to easily develop your business’s e-reputation as well as your technological and competitive intelligence.

You can also monitor a general topic such as ecommerce or your industry.

You can review analytics reports of all your social accounts in order to measure the impact of your performance on your community and your return on investment, which in turn will allow you to help you plan for future posts you create and share.

Access to the Hootsuite platform is available as a subscription for a price starting at $99 per month.

2. Agorapulse, the complete social media manager

Agorapulse is a tool that allows you to manage all your social networks in one place and even manage your Google My Business presence. But the big difference is that with this tool, it’s also possible to manage your social media accounts’ private messages!

The strength of the Agorapulse platform lies, without any doubt, in the ergonomics of the solution.

The interface is intuitive and easy for the user to understand. You can add the number of accounts you want by upgrading your subscription, but the interface remains personal because you can multiply the profiles to manage the team work efficiently.

You’ll also be able to perform your e-reputation, competitive, and technological monitoring in the same way. With all of the aforementioned features, this user-friendly tool is quite strategic!

With Agorapulse, you can start on your own and take advantage of a high-performance tool that’s totally free! Then, you can choose between various pricing plans on the platform at €49/month, €79/month, or €119/month, depending on the size of your team and what best suits your business needs.

3. Swello, the simple and efficient way to manage social media

Swello is a very complete social network management platform. Thanks to this SaaS platform, you can manage all your social media accounts in an ultra-intuitive dashboard.

From post scheduling to team management, including results analysis and competitive intelligence on your sector, take advantage of a super efficient solution with multiple helpful features to optimize your social networks in a simple and professional way.

In addition, the teams are very responsive and answer all your questions quickly! Whichever social media platform you choose, be it Instagram, LinkedIn, Facebook, Twitter, etc., publishing your posts will be a breeze with Swello!

Swello offers its very complete solution at low prices, starting at €9.90/month.

4. Buffer, the low-cost solution for managing social media

Buffer is an institution in the world of social network management platforms. This application has imposed itself by its efficiency, but also by its cost: the solution adapts to all needs, from small businesses to large companies without exceeding $100/month.

This platform features a number of tools to help you and your team with your social media marketing. In addition to offering planning and analysis of social network results, Buffer also offers the creation of landing pages containing all the links necessary to discover businesses on social networks.

A free version of Buffer is available to manage your Instagram, Facebook, Twitter, Pinterest, and LinkedIn accounts and work on your business’s social media strategy at a lower cost.

5. Sendible, the software for agencies and brands

Sendible has attracted the largest companies in the world with a custom-made application. The particularity of this SaaS software is its photo-editing feature directly in the dashboard, in the content publication interface.

Sendible is also a management tool in the form of a mobile application whose function is to allow you to take advantage of all the options of your entire dashboard, no matter where you are! Scheduling posts like images on Instagram or texts on LinkedIn can be done in a few clicks.

The cost of Sendible is perfectly adapted to large structures with a sliding scale of charges according to the number of users (pricing plans start at $25/month for 1 user to $170/month for 7 users or a custom package for 8+ users).

6. Sprout Social, the intelligent solution

Sprout Social offers the features of social network management platforms, with a superior artificial intelligence dimension.

You can choose to schedule your posts on social networks by letting the internal algorithm determine the most opportune time to reach the maximum number of prospects on the networks.

Sprout Social is also available as a mobile application to help you take care of all your community management throughout the day with a few clicks.

The solution offers several plan options starting at $249 per month.

7. Eclincher, a customer-focused platform

The Eclincher platform offers a complete social network management tool, with an additional advantage: the ability to speak to an advisor 24/7!

This tool specializes in social media management for small and medium-sized businesses. The Canva tool is integrated for the creation of your content.

Post scheduling, team creation, time recommendations for publication, automatic publication, etc.

All the tools you need to increase your engagement on social media are available on this solution that welcomes several users per account from $59/month.

8. SocialPilot, the first service for TikTok

This social network management tool certainly has similar features to some of the other tools on this list, but SocialPilot adds a great social network to the mix: TikTok.

With SocialPilot, schedule all your content on the networks, in addition to TikTok, the indispensable application in your social network strategy.

Automation, customer message management, editorial calendar organization... Manage all your social media marketing and enjoy many features from $25.50/month.

What tool can be used to maximize audience engagement?

9. Rapide.ly, the solution for finding content ideas

Rapide.ly is a tool specialized in engagement and content creation. Everything has been thought of to attract future customers but also to boost the reactions of loyal customers and their attachment to the brand.

The creative management tool integrates visual suggestions and a post analysis before publication, allowing the user to follow the recommendations of this expert tool, but the great particularity lies in the fact that Rapide.ly offers hundreds of content ideas for publishing on social media: visuals, videos, hashtags, quotes, publications, texts, etc. Many thematic packs are available.

Two pricing plans are offered: an initial basic package at $15/month and a second package at $39/month that will help you manage all your branded content. A great alternative to communication agencies at a lower cost.

What are the content creation tools of a community manager?

10. Mojo, the smart motion design generator

Mojo is the essential application to have on your smartphone for social media content creation.

This tool is a playground for all creative people who want to communicate on social networks! Mojo allows you to create animated visuals, especially for your Instagram stories but also for your news feeds.

Hundreds of customizable content templates are available on this ultra-complete mobile application to help you create all kinds of quality content for your social media posts and optimize your marketing strategy.

Very intuitive and easy to use, even novices in graphic design and video editing will be able to have fun with this app and communicate effectively on their accounts.

For $39.99/year, you’ll have access to the most powerful creation tool. A free version is also available.

11. CapCut, complete software for video

Video is a central lever of modern communication channels: having an excellent tool to manage your videos is a must.

CapCut is a video-editing application that includes all the trends in video clips: transitions, filters, and simplified controls. Whether you want to plan to create a video to announce a social media contest, thank your loyal community of followers, introduce your team, or provide a demonstration of your product’s newest feature, the CapCut tool will be very helpful.

This application was created by TikTok for all content creators on the platform. That's why it's so complete, and on top of that, it's totally free!

12. Canva, the essential content creation app

Finally, we keep telling you that you need to take the time to create beautiful images to ensure success with your posts on social networks.

Stunning photos, on platforms like Instagram, Facebook, or Pinterest, give you a great brand image. And capitalizing on that brand image is what will help increase your brand awareness and keep you in the minds of consumers when they make their purchases.

Canva is an ultra-simple tool that allows you to create beautiful visuals and videos in a few clicks. The dimensions of each social network are already pre-configured and can be easily adapted.

You can use the templates provided or import your own photos and clips for effective and qualitative publications that best suit your brand. There are also text templates that you can easily use for the posts that you plan to schedule on your various accounts.

And you're guaranteed to get a beautiful and trendy visual!

There’s a freemium version of Canva, but of course, you’ll be limited in what you have at your disposal. The £10.99/month plan is ideal to take your social media content creation to the next level.

To conclude, there are an impressive number of tools with all kinds of features to help you manage and animate your social networks efficiently.

This list is not exhaustive when it comes to achieving your social media goals. As you can see, some of these tools can be considered "competitors." Sprout Social, Eclincher, SocialPilot, Sendible, Agorapulse, Buffer, Swello... Compare the tools’ features and test the solutions to find the best formula for your social media marketing efforts and not forget any key option for your business.

The tools’ trial periods are often free, so why not take the time to check them out and find your favorite(s)?

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