Technology has created an ecosystem of tools that facilitate the management of daily life and actions related to ecommerce. Marketing, communication, social networks, postal services, content creation, email marketing... So many conversion tunnels and sales opportunities for more and more visitors, provided that you’re helped by the best tools available!
Software, websites, or adapted applications will allow you to increase your sales and your revenue, while boosting the visibility of your ecommerce business. The functionalities of an ecommerce tool must support a merchant website in order to make it more efficient, effective, and secure.
Ecommerce solutions and platforms allow companies to develop their digital business: discover the best tools to turn your online store into a successful business!
Ecommerce platforms
If you’re considering launching a new online store, you may be asking yourself if you should use an ecommerce platform. To start selling on the web, you need to rely on a foolproof ecommerce solution that meets all the requirements of your business sector without ever slowing down your actions, either by the complexity of the solution or by its pricing.
1. WiziShop
With more than 400 ecommerce features, unique SEO performance, personalized support, and complete training offered, WiziShop is the #1 ecommerce solution on the market!
Web hosting, domain name, updates, and technical maintenance: WiziShop is a SaaS solution that takes care of everything. You don’t need to know how to code to enjoy all the latest features dedicated to your success.
Furthermore, WiziShop boasts a powerful AI feature that will revolutionize your content-creation strategy. With this tool, you'll be able to generate product descriptions, translations, text rewrites, blog posts, and other text content in a flash!
The choice of your online store builder is also determined by its price. At WiziShop, our policy is based on the idea of win-win. That’s why we do everything to make ecommerce accessible to everyone.
With various pricing plan options that start at a $24.90/month subscription plus a 2% commission on your sales, you’ll have access to an optimal online store, with an optimized user experience, and access to a large number of exceptional services and partners.
To support your ecommerce actions, the WiziShop solution is already highly appreciated by Google: on your end, with our complimentary training and some great content creation habits, you’ll be able to increase the visibility of your products. In addition, a team of knowledgeable Business Coaches is available to assist you with any queries you may have concerning your internet commerce site.
Mobile is at the heart of WiziShop’s ecommerce management definition: the web has changed and now goes through the mobile internet. Your store must be optimized for mobile: with the WiziShop platform, this will be done to offer your customers a seamless use of your ecommerce website.
In addition to the free registration, we offer you a 7-day trial period to become a successful e-merchant: get started now with the best ecommerce platform!
Try WiziShop free for 7 days
THE EASIEST NO-CODE ECOMMERCE SOLUTION✅ No credit card required
✅ Access to all features
✅ No commitment
2. Shopify
Shopify, founded in 2006, is a leading SaaS ecommerce platform known for its user-friendly, all-in-one solution. It allows users—even without technical expertise—to easily create and manage professional online stores.
With hundreds of customizable themes, centralized dashboards for managing products, payments, and shipping, and a mobile-friendly interface, Shopify streamlines the online selling experience. Shopify’s App Store and API offer extended functionality, though many add-ons come at an extra cost.
As a hosted platform, Shopify handles maintenance and updates, ensuring smooth performance. Users also benefit from 24/7 support via chat, email, or phone, along with access to a robust Help Center and active user community.
For larger enterprises, Shopify Plus delivers advanced features, including multi-store management and enhanced API capabilities, along with personalized support.
Pricing plan options start at $29 per month, making it accessible for businesses of various sizes.
3. BigCommerce
BigCommerce is a robust ecommerce platform designed to support businesses of all sizes in building and managing tailored online stores.
With intuitive drag-and-drop tools, users can easily design their storefronts without coding, while developers have the option to customize themes using HTML, CSS, and JavaScript. The BigCommerce platform is optimized for speed and conversion, supporting multiple digital wallets and offering built-in SEO tools to drive traffic.
BigCommerce excels in multi-channel selling, allowing merchants to manage multiple storefronts and sell across marketplaces like Amazon and eBay, as well as social media, from a single dashboard.
It also caters to B2B needs, providing features such as customer group segmentation, custom pricing, and purchase order management.
With pricing starting at $29 per month, BigCommerce combines ease of use with advanced capabilities for growing businesses.
Payment solutions
To be successful in your ecommerce market, it’s essential to rely on payment services adapted to your internet sales platform. Furthermore, offering several solutions on your online store allows you to considerably reduce shopping cart abandonment: when buying a product, customers want to pay with a tool that they’re used to using.
Presenting several solutions is then a source of reassurance for the customer who will be able to choose their favorite software among your available list. Here are several payment solutions that will help you satisfy a variety of customers.
4. Alma
Alma is a payment solution for payments made in several installments. Usable for European stores, it’s adapted to all shopping carts from €50 and up to €2,000! Security and payment guarantees are ensured by the tool, which allows all e-merchants to be paid the total amount due by the customer.
The Alma tool acts as a relay between your online store and the customer and takes the consumer’s payments. On your end, you’ll find that your product sales will be boosted with an increase of up to +20% in your revenue thanks to this payment model.
Alma is a source of customer conversion for businesses. Simply add it to your payment page when configuring your WiziShop ecommerce website. In just a few easy clicks, take advantage of an internet payment solution that’s highly appreciated by users!
5. Viva Wallet
Viva Wallet is an internationally licensed electronic money institution, present in 22 European countries and the United Kingdom and offering its service in 17 languages.The tool supports all credit cards but also the most popular digital wallets, such as Google Pay and Apple Pay.
Viva Wallet also offers Smart Checkout for its users: the aim of this service is to allow the customer to make a payment in just a few seconds and, for you, to considerably boost your business’s conversion rate. The user experience is then optimal, for a tenfold increase in customer satisfaction and loyalty!
6. PayPal
PayPal is the most popular solution in the ecommerce world. Paypal is a digital wallet that allows customers to pay without entering their bank details. Secure and ergonomic, the customer only has to enter their PayPal codes to access the payment page.
The service also gives users the option of making payments in 4 installments without the need for the e-merchant to take any steps. Customers can pay for all purchases, regardless of the order’s pricing.
In addition, PayPal helps you manage your customer data and integrates many accounting partners to simplify your procedures.
7. Amazon Pay
The giant Amazon has succeeded in imposing its online wallet on millions of households. Offering the Amazon service on your ecommerce website is to be able to develop your business thanks to the market leader of web commerce.
Amazon Pay will allow you to support your product sales with its simplified interface: no wonder that thousands of companies use this software to manage their transactions on the internet!
Content creation tools
To perfect your search engine presence, you’ll need to create editorial content. In addition, to be able to feed all the pages of your merchant site, you’ll need to multiply the written and visual creations, in order to increase your chances of accelerating the traffic to your website.
8. Canva
Canva is the benchmark for online graphic design. Its free version, very complete, allows users to create visuals thanks to its bank of images and illustrations available but also to its dozens of features. You can import your own content to retouch it or create new montages in the image of your brand.
Video is also available on Canva: for your social networks, to animate your ecommerce site, you just have to select the format adapted to the chosen channel and let your imagination run free.
Canva is integrated into WiziShop: without leaving your administration area, you can edit your images and publish them directly on your ecommerce site.
9. Fiverr
Fiverr is a directory of talents that will meet your expectations: visual creation, editorial for your SEO, video, logo, etc. In a few clicks and at low prices, find the professional who can help you in your business development.
The use of Fiverr helps save time, improve content quality, and scale your marketing efforts without hiring in-house staff. With a wide range of freelancers, you can find talent that fits your brand and budget easily.
10. ChatGPT
ChatGPT is an advanced AI language model developed by OpenAI that can generate human-like text based on prompts.
The tool can assist ecommerce store owners with a wide range of content creation tasks such as writing product descriptions, generating blog posts, crafting email marketing copy, creating engaging social media content, and even answering customer inquiries.
What’s more, ChatGPT works quickly, is available 24/7, and can adapt to your company’s tone and style.
Social media management tools
Social networks and ecommerce are two worlds that cannot exist without each other: social networks are essential weapons for your business. True digital windows, being present on these platforms is essential to increase your visibility and to reach your target audience more easily.
Ads are also very beneficial conversion levers on social networks. By reaching qualified audiences, the return on investment is often very advantageous.
Finally, with social shopping, platforms like Instagram, Facebook, or Pinterest serve as tools that allow you to create optimized catalogs for your products: take advantage of this to multiply the sales channels.
The web is full of products and tools dedicated to the development of your reputation on social media—make good use of them!
11. Agorapulse
Agorapulse is web software specializing in social network management. From the planning of posts to the in-depth analysis of each data through competitive intelligence, you’ll be able to manage everything with this ultra-complete tool.
Thanks to Agorapulse, you’ll be able to take advantage of all the benefits of marketing automation for your social networks.
The goal will be for you to have an overall vision of your communication work and your brand image: your e-reputation can be controlled in real time, while always making sure to create engaging content in order to convert your followers into buyers!
12. Buffer
Buffer allows users to schedule, publish, and analyze posts across multiple social media channels from one dashboard.
The social media management platform helps streamline your social media marketing by letting you plan content in advance, maintain a consistent posting schedule, and engage with your audience more efficiently.
It also offers performance analytics, so you can track which posts drive the most engagement or sales. Buffer saves time, improves content strategy, and helps grow your brand presence online without needing to manage each platform manually every day.
13. Hootsuite
A comprehensive social media management platform, Hootsuite makes it possible for you to schedule posts, monitor conversations, manage multiple accounts, and analyze performance—all in one place.
For e-tailers, Hootsuite helps streamline social media efforts by allowing you to plan and automate content across platforms like Facebook, Instagram, TikTok, X (formerly Twitter), and LinkedIn. It also offers tools for team collaboration, social listening, and in-depth analytics to track engagement and ROI.
Inventory management tools
When it comes to having a successful online shop, it’ll be essential to ensure that you have the right products in stock without over- or under-stocking. Poor inventory control can lead to lost sales or excess holding costs.
Inventory management tools help by tracking stock levels, automating reorders, and syncing stock across sales channels. Though many ecommerce platforms include built-in inventory features, it can also be helpful to consider third-party options.
14. Zoho Inventory
Zoho Inventory is a cloud-based stock management solution designed to aid e-tailers in streamlining operations and scaling efficiently. It offers multichannel sales integration with various online sales platforms, ensuring real-time stock syncing across channels.
Key features include barcode scanning, batch and serial number tracking, and composite item bundling. Users can automate order fulfillment, generate shipping labels, and track packages through integrations with over 40 carriers.
Advanced reporting tools provide insights into sales trends and inventory performance, providing helpful assistance with data-driven decision-making.
15. Cin7
The Cin7 inventory and order management platform is tailored for ecommerce businesses aiming to streamline operations across multiple sales channels. It allows for real-time inventory tracking, automates order workflows, and integrates seamlessly with several popular ecommerce solutions.
Cin7 users are able to avail of built-in Electronic Data Interchange (EDI), barcode scanning, and warehouse management tools.
The software’s comprehensive reporting and analytics provide actionable insights, helping entrepreneurs optimize stock levels, reduce costs, and enhance customer satisfaction. Its scalability makes it suitable for businesses of all sizes seeking efficient inventory control.
Email marketing tools
Email marketing is a very effective communication tool to solicit prospects and build customer loyalty. Marketing automation is an essential practice for companies that want to save time in their daily activities while boosting their performance.
16. Mailchimp
Mailchimp is a powerful tool that offers you the ability to create email marketing campaigns with personalized designs. You can then choose to target these campaigns to specific segments, based on the customer data that you’ve collected.
In addition, MailChimp makes it possible to create landing pages, fixed pages allowing interested visitors to subscribe to your newsletters, for example, thanks to an opt-in form system. Almost the entire service can be customized to your image—generate more customer data and become a must-have for consumers thanks to optimal email campaigns.
17. Omnisend
Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for ecommerce businesses. It offers tools to create professional, on-brand emails using customizable templates and a drag-and-drop builder.
Omnisend enables e-tailers to automate marketing workflows like welcome series, abandoned cart reminders, and order confirmations, helping to increase sales while saving time. The platform also supports audience segmentation for targeted messaging and integrates with several major ecommerce platforms.
With features like dynamic discount codes and product recommendations, Omnisend helps online retailers enhance customer engagement and drive revenue growth.
Customer support tools
Ecommerce customer support involves assisting customers before, during, and after purchases through channels like email, chat, social media, and phone. It includes answering questions, resolving issues, and managing returns or complaints.
Effective customer service builds trust, boosts satisfaction, and encourages repeat business. Using tools can aid in streamlining communication, ensure faster responses, and maintain consistency—helping you manage growing customer needs efficiently and deliver a professional, reliable shopping experience.
18. Zendesk
Zendesk supplies a unified workspace where support agents can handle inquiries from various channels, including email, live chat, social media, and phone, ensuring a seamless omnichannel experience.
The customer service platform’s features include AI-powered chatbots for handling common queries, a knowledge base for self-service support, and robust analytics to monitor performance and customer satisfaction. By streamlining support processes and providing valuable insights, Zendesk enables e-tailers to improve customer satisfaction, foster loyalty, and drive sales growth.
19. Tidio
Tidio combines live chat, chatbots, and a multichannel help desk to manage customer interactions across email, social media, and messaging apps from a unified dashboard.
Tidio’s Lyro AI agent automates up to 70% of common inquiries, providing instant, 24/7 support and seamlessly escalating complex issues to human agents when necessary. The platform offers features like canned responses, real-time visitor monitoring, and deep integrations with various ecommerce and marketing platforms.
Tidio’s intuitive setup and scalable pricing make it an accessible solution for ecommerce sellers aiming to enhance customer satisfaction and drive sales growth.
SEO tools
Search engine optimization plays a key role in ecommerce success, as higher search engine rankings drive more organic traffic, which can lead to increased sales.
SEO tools can assist you in analyzing keywords, tracking rankings, auditing website health, and provide insights on how to improve visibility. They can also help identify technical issues, monitor competitors, and refine content strategy, making them essential for growing and maintaining an effective online presence.
20. Semrush
Semrush will help you accelerate your search engine optimization thanks to its advanced SEO and competitive intelligence technology.
Keyword research, performance analysis of other sites, content marketing, link strategy... Semrush offers full-strength features in everything related to helping your site to rank higher, to always stay at the top of the search results.
21. Ahrefs
Ahrefs provides tools like Site Explorer for analyzing competitors’ websites, Keywords Explorer to discover what customers are searching for, and Rank Tracker to monitor search engine rankings.
In addition, Site Audit helps identify and fix website issues, while Content Explorer aids in tracking web mentions and finding link prospects. These features collectively assist online store owners in driving more organic traffic, improving search rankings, and gaining valuable insights into their market landscape.
22. Google Trends
The use of trends in ecommerce is central to have an accurate analysis of your sector so that your ecommerce website is a source of inspiration and traffic but also to have better management of your brand image.
Thanks to Google Trends, you’ll be able to search for all the keywords related to your business activity to see the evolution of the searches of these terms on Google over time and according to a precise geographical area.
Free of charge, this service will allow you to adapt your products and your communication according to the popularity of the keywords over specific periods. A powerful ally for your products and your brand!
Analytics and reporting tools
Analytics and reporting are crucial for ecommerce entrepreneurs because they supply data-driven insights into customer behavior, sales trends, and marketing performance. By using tools for this aspect of online sales, store owners can identify what’s working, uncover areas for improvement, and make informed decisions to boost revenue.
They help track key metrics like conversion rates, traffic sources, and customer demographics, enabling entrepreneurs to refine strategies, reduce costs, and enhance user experience—ultimately leading to more efficient and profitable internet operations.
23. Google Analytics
Google Analytics is a free web analytics service that allows you to understand customer behavior and optimize your online shop. It offers features like real-time reporting, acquisition and engagement reports, and monetization tracking, including detailed internet commerce data such as product performance and transaction metrics.
With machine learning-powered insights, customizable dashboards, and seamless integration with Google Ads, it enables store owners to make data-driven decisions, enhance marketing ROI, and improve the overall shopping experience.
24. Hotjar
A behavior analytics and feedback tool, Hotjar helps ecommerce entrepreneurs to better comprehend how users interact with their websites. It includes features like heatmaps to visualize clicks and scrolls, session recordings to observe user navigation, and surveys to gather direct feedback.
These insights enable store owners to identify user pain points, optimize site design, and improve the overall shopping experience, ultimately leading to increased conversions and sales.
25. Optimizely
Optimizely serves as a digital experience platform (DXP) that empowers online store owners to enhance customer engagement and drive sales.
It offers robust tools for A/B testing, personalization, and content management, enabling businesses to tailor experiences across various digital touchpoints. With features like real-time analytics, product information management (PIM), and seamless integration with ecommerce systems, Optimizely helps optimize the customer journey, improve conversion rates, and foster brand loyalty.
Its scalable architecture supports both B2B and B2C models, making it a versatile solution for growing web commerce businesses.
Miscellaneous tools
Besides the key categories of ecommerce tools previously mentioned, there are numerous other kinds of software that can assist you in achieving your internet sales goals and new levels of success.
26. Trustpilot
For your brand image and to reassure people visiting your online store, it’s in your best interest to display your ecommerce reviews left by your customers. User-generated content (UGC) is an effective word-of-mouth tool for building customer loyalty.
Trustpilot is the king in this field: from the homepage, you can display the notes and comments left by your customers during their previous transactions. A godsend for your brand image: all the positive comments left by users will allow you to convert more easily, and the less-positive comments will help you improve your ecommerce activity!
27. YouTube
YouTube presents limitless resources for finding answers to all your professional questions. From the most basic to the most complex problems for businesses, there will always be a video that will show you how to do something, how to use software, or how to solve your problem by giving you the keys to knowledge in your field.
On your mobile device or on your computer, consume videos that can best improve your business. These can be an additional source of inspiration to develop your sales involving web commerce.
By following channels dedicated to your universe, you can learn every day from experts in the ecommerce market, web marketing, communication, or even accounting to develop your business.
The more that you’re trained, the more that you’ll be able to perform: by following the WiziShop channel, you’ll have free access to exclusive expert meetings. Masterclasses, webinars, training videos: WiziShop is there for you on YouTube to support you in your ecommerce business.
And to go even further, your complete ecommerce video training is included in your WiziShop subscription! Test the solution and start your training to start selling quickly.
Try WiziShop free for 7 days
THE EASIEST NO-CODE ECOMMERCE SOLUTION✅ No credit card required
✅ Access to all features
✅ No commitment
Conclusion
Choosing the best ecommerce tools is essential for building a successful online business. Whether you’re just starting out or scaling up, the right options can empower your team, streamline operations, and enhance the shopping experience for your customers.
From free tools with essential features to advanced solutions offering powerful automation and analytics, there’s a wide range of tools designed to support every stage of your commerce journey.
Focusing on key needs—like inventory management, SEO, and customer insights—helps ensure you’re equipped with the best tools to grow, adapt, and thrive in a competitive digital market.
Thanks to this list—not exhaustive—you’ll have the keys to generate traffic and sales and to last for the long haul so that your internet commerce success can evolve with the new demands of an industry in perpetual movement.
