• Features
    • Advantages Our unique strengths & benefits
    • App Store WiziShop Our 100% free apps
    • Artificial Intelligence At the service of your ecommerce business
      • WiziShop AI
      • AI tools
    • Pizi App Your product pages in 45 seconds
    • SEO The best SEO in the world
      • SEO-Powered Ecommerce
      • Topic Cluster Manager
      • 50+ SEO optimizations
  • Pricing
  • Resources
    • Expert Partners Our network of partners to assist you
    • Essential Tools Tools created to support your business
    • Support & Guidance The answers and support you need
      • Help center
      • Ecommerce glossary
      • SEO eBook
      • Good Morning SEO
    • API More freedom for your integrations
  • Blog
All

Branded content

Branded content is the promotion of a brand or its products through content that represents a universe in its own right.

This marketing strategy aims to convey a certain vision of the brand to consumers. Thanks to branded content, customers immediately visualize that it's the brand’s product.

When you watch TV and come across advertisements, you're bound to recognize the brands without having seen the logo or the name. That's what we call an effective branded content strategy!

This also builds up a certain brand image of the company and its values.

Particularly effective in B2C, but also used in B2B, branded content creates a close emotional bond with customers. It's a powerful loyalty-builder and can also increase positive word of mouth.

Several strategies are used in branded content. One of the most important is storytelling.

This fundamental element of a branded content strategy enables an idea or message to be conveyed by telling a story. This content marketing process offers several advantages:

  • It allows the consumer to identify with the story.
  • It is more memorable and makes the message easier to memorize.
  • It attracts attention and arouses emotion.
  • It generates more traffic and customer loyalty.
  • It optimizes competitiveness.

To adopt a branded content strategy and stand out from the competition, it's important to follow a few simple steps:

  • Start by defining your objectives clearly, precisely and, if possible, in numbers.
  • Define your personas, i.e., the typical profile of your customers, the audience to whom the message will be addressed.
  • Create a content strategy and determine the media you intend to use (photos, video, articles, newsletters, digital marketing, physical marketing...).
  • Work on your content to improve your SEO and provide your customers with high-quality, informative texts.
  • Adapt the form of your message to the media used, and try as far as possible to work coherently on several channels at once.

Just like with the 4 Ps of marketing for your business, branded content is a constantly evolving and improving process. To be effective, it therefore needs to be worked on continuously, as your competition and your market evolve.

It must also be the result of in-depth analysis. As with any strategy, the impact of branded content needs to be analyzed, so that corrective action can be taken if necessary. So don't hesitate to experiment and test new content!

Don't waste any more time! Test WiziShop today...

Join the 250,000 entrepreneurs who have already launched their business online.

Create your online store

Test WiziShop for free today...

7-day free trial, no credit card required, and with access to all our features.

WiziShop

Launch your online store

Your email
is already used
Please login to create the store

The password is incorrect

The connection with the server could not be completed, please try again

Back to store creation

Do you already have a WiziShop account?
Login

By providing your e-mail address, you agree to our Terms and conditions of use.

Get a free trial!

Symbole Euro Free test
for 7 days
Symbole Carte Bancaire No bank card
required
Symbole Fonctionnalités Access to all
features
Symbole Engagement No commitment