Snapchat may not be the first social network that comes to your mind when you think of marketing strategies for your ecommerce business. Facebook, Instagram, and Twitter tend to be the frontrunners when it comes to promoting online stores.
Nevertheless, Snapchat definitely warrants a second look—especially if you’re trying to target a younger demographic!
In fact, according to Statista, 38.8% of Snapchat’s users are aged 18 to 24, and approximately 82% of people on the app are under 35. Furthermore, Statista also noted that Snapchat had 383 million daily active users around the world as of Q1 2023. If you’re particularly hoping to reach millennials and Generation Z, this app could be really beneficial for your business.
Of course, once you decide that Snapchat is worth a try, you’ll need to come up with different kinds of content to launch your brand on the network and then grow your presence. To assist you in getting started, here are 11 ideas for Snapchat posts that can aid in increasing your engagement and getting the most out of your efforts on the app!
What content can you add to your Snap Story to get more views for your brand? Best things to post on Snapchat
1. Product showcases
Because of the visual nature of Snapchat, it offers a fabulous opportunity to highlight your products and show them off to prospective buyers. Whether you want to feature a new release to increase awareness of the item or an older product that could benefit from a little extra attention to boost sales, the key is to emphasize the item’s visual appeal.
High-quality close-up images that showcase an item’s features are ideal and can help you sell on Snapchat, quickly turning curious shoppers into loyal customers!
You can also make use of AR to create experiences that are even more personalized for users, as exemplified by Under Armour below. In this example, the company created a lens that allows potential buyers to try on a newly released pair of shoes.
Have you recently received quite a few questions about a particular feature of one of your products? Or perhaps you’ve just released a new product feature that you know might require a bit of an explanation in order for customers to optimize its use?
Think about providing your Snapchat audience with a quick video that demonstrates how your item functions or how the new feature will benefit users. Demos can often aid people in understanding how something works more effectively than written instructions.
Keep in mind that while this probably won’t work as well for features or processes that require more extensive explanation, it’s wonderful for ideas that can be described in a short clip or two.
3. Behind the scenes
No matter what your online store sells, don’t hesitate to show off your personality on Snapchat by taking your followers behind the scenes and sharing a typical "day in the life" you experience as an ecommerce entrepreneur. Your audience is likely to appreciate seeing the more human side of your brand, and this can help current and potential customers alike feel a stronger connection to your business.
This in turn can lead to a boost in loyalty, positive word of mouth, and sales for your online store…all wonderful things for any ecommerce business!
What’s more, you’ll have lots of flexibility. Bring viewers on the road with you as you scout out materials or inspiration for a new product, show them your workspace or office, interview your team members, provide a brief message thanking your customers for their support—it’s completely up to you!
In this example from clothing retailer Everlane, viewers get a brief behind-the-scenes look into the inner workings of a photo/video shoot with the creative team.
It’s no secret that people love getting stuff for free. Companies often use this to their advantage to build brand awareness and loyalty. When this strategy is well executed, it can reap a host of additional benefits, including an increase in site traffic and sales.
If you’d like to delight your Snapchat followers and expand your reach on the network, hosting a contest or giveaway is a great way to do so!
The world is your oyster regarding how you want to go about this type of Snapchat content. You might have users post their own photos of themselves using your products, for instance, or request that they share what they’d like your next product to be in the form of a doodle created via Snapchat’s drawing feature.
You can then choose the best entry yourself or have your followers vote for their favorite, rewarding the winner with a free item or gift card to your online store.
5. Influencer takeovers
Influencer marketing is an effective technique that businesses of all kinds use to expand their reach on social media and beyond. After you locate influencers who are an excellent fit for your company and you develop a partnership with them, you can ask them to promote your products on their favorite platforms, often in exchange for either free goods from your store or financial compensation.
Another strategy for working with influencers on social networks like Snapchat is to have them “take over” your account for a few hours or even the entire day. Throughout this period, the influencer can find creative ways to promote your offerings or business, perhaps by going behind the scenes for a special event, testing different products, etc.
For instance, several years ago, Gucci had well-known influencer Alexa Chung take over the company’s Snapchat account, not only highlighting Gucci creations but also sharing the news that singer Florence Welch was set to become the brand’s new ambassador!
Just like with most other social platforms you choose to promote your store, one of the keys to achieving success on Snapchat is to engage with people following you. An excellent way to do this is by posting Q&A.
Invite users to ask questions beforehand, either involving a certain topic that you specify or anything they’re curious about. Whether you or members of your team respond to the queries in your Stories, this kind of content offers the opportunity to show your personality and make users feel more connected to your business.
If you have a special promotion coming up that you’d like to advertise, you can boost awareness about the sale by posting about it on Snapchat and letting your followers know all about it. This might be a promotion that you’re advertising across all your networks, or you might opt to make it more exclusive to Snapchat and supply your following with a discount code that they can use when making a future purchase on your site.
Either way, remember to include all the pertinent details of the sale so that your viewers don’t feel misinformed and they have all the information needed to take advantage of your offer. In addition, be sure to know your unique best time to post on Snapchat to ensure that as many users see your promotion as possible… As with many marketing actions, timing is everything!
Take this prime example from food delivery company GrubHub, for instance. In a series of teaser images, the business gradually revealed a special discount code that customers could use for 15% off their next order.
8. Newsletter sign-up CTAs
When it comes to the marketing for your ecommerce business, don’t forget that you can combine various methods for promoting your online store. This will help you to optimize your efforts and allow for an overall more efficient marketing strategy!
If you have an amazing newsletter, for instance, and are looking to get more subscribers, platforms like Snapchat are great ways to build your email list.
As your number of followers increases on Snapchat, your number of potential newsletter subscribers increases as well. These app users may just need to be made aware that your email list exists.
Help draw attention to your email campaigns by promoting them in your Snapchat Story. To further encourage sign-ups, give people a preview of what they can look forward to in your emails. You might include, for example, a screenshot of your most recent newsletter or a graphic with a few helpful tips you shared in that particular email.
Finally, remember to add a CTA link to your Story, directing viewers to a landing page on your website that allows them to easily sign up and start receiving your emails.
9. Sneak peeks of new releases
As you prepare to launch a new item on your online store, it’s beneficial to get some buzz going beforehand on networks like Snapchat to help build anticipation for the upcoming release. This extra awareness can do wonders for getting shoppers excited about purchasing the new item and encouraging them to purchase as soon as the product is available.
In your Stories, share a teaser photo of the new release or another type of visual that supplies a few clues as to what the item may be. You can even make a game of the sneak peek and have viewers guess what they think your upcoming release will be!
In the Ben & Jerry’s example below, the company began by sharing a few teaser images of new ice cream flavors, revealing the products later.
10. Fun content
Regardless of what you sell, it can be a good idea to throw some light-hearted content into the mix every once in a while when it comes to social media, whether you’re looking for TikTok video ideas, Instagram post ideas, etc.—always staying professional, of course!
This type of content is an easy way to boost user engagement for your on Snapchat. After sharing a series of images in your Stories, for instance, you can ask your followers to take a screenshot of their favorite option and share it in their own Stories, encouraging them to interact with your brand. You could alternatively create a poll and reveal the results to your audience.
This content can also give you valuable insights about your business, highlighting the areas in which you excel and where you could improve. For example, you can opt to survey your followers on their favorite product of yours, vote on what they’d like you to offer next, or how you could provide a more enjoyable shopping experience on your ecommerce site.
Keep in mind that your poll doesn’t even necessarily have to be directly related to the products that you sell. The key is knowing your target market and understanding what kind of content is most likely to resonate with them.
11. Event promotions
Getting ready to hold a pop-up store to meet current and potential customers in person while promoting your business? About to launch a podcast related to the products your online store sells? Heading to a fun conference to learn all about the latest happenings in your market so as to improve your goods and/or services?
Social media marketing is perfect for spreading the word about special events of all kinds!
Whether it’s a series of events or a one-off, online or offline, sharing the news with your followers on Snapchat is an easy and free way to reach consumers who may not hear about it otherwise. Create videos in which you discuss the upcoming event and why it’s important for your business and/or your audience. If it’s something that others can attend, be sure to share all the essential details, like the date, time, and location of the event.
Keep the momentum going by sharing related posts in the days leading up to the event as well as during and just after the event. This helps to draw your audience into your world, allowing them to feel like they’re part of the action.
One company that’s made good use of Snapchat to promote events is Burberry, which advertised their London fashion show back in 2016. Burberry started by hyping the event a few days before, showing how the event was organized. The day of the show, followers got to view glimpses of the action via the company’s Stories.
Tips on how to further boost engagement with your Snap posts
Now that you know what kind of Snaps to share with your online store's target audience, here are some tips to help you boost engagement with users on the social media platform.
Use multiple filters for your Snaps
After snapping a photo or a video, you'll be able to select from a wide variety of filters to apply to your Snap to make it all the more interesting and entertaining. To help your Snaps stand out even further, consider adding more than one filter at a time!
With possibilities that include selfie filters, tints, stamps, and geotags, there are all kinds of ways to customize your posts and boost user engagement.
To use multiple filters, swipe through the different filters to select the first one to apply to your Snap. Next, simply hold a finger down on the post to keep the current filter and continue swiping using another finger to choose a second filter. You can repeat this process once more if you'd like to add a third filter to your Snap.
Take advantage of On-Demand Geofilters
On-Demand Geofilters are similar to other Snapchat filters in that they're overlaid on photos or videos. However, the big difference with On-Demand Geofilters is that they can be created by anybody on the platform. Perfect for business and private events of all kinds, this feature lets brands and individuals assist their customers and friends with decorating their Snaps with filters customized for the special occasion.
To avail of On-Demand Geofilters, start by using an image editor to design your filter. You'll then map out where your filter will appear and select when you want your Geofilter to be accessible. Next, simply submit it to the platform for review, and once it's been approved, it'll be ready to go!
Pricing for this feature begins at $5 and will vary depending on several things, such as the square footage of the space and the duration of your filter's availability.
Share your Snaps on other social networks
If your business is new to Snapchat, it can take a little while to build up a following on the platform. You can speed up this process by downloading your Snaps and sharing them on other networks to boost awareness of your Snapchat presence.
To download your Snaps, just take a screenshot or press the download arrow as you view a Snap. If you wish to download a Story, you can click on the three vertical dots and save the post to your phone.
Then, harness the power of your existing presence on other platforms to let your followers know that you're active on Snapchat, whether via your YouTube channel, Facebook page, or Instagram stories.
Get the word out about your Snapcode and username URL
Another great way to increase your follower count and get more views on Snapchat is to share your Snapcode and username URL on other platforms, making it super easy for new people to follow you.
Simply click on your profile photo and then on your yellow Snapcode. Here, you'll find several options for sharing your profile. For example, you can take a screenshot of your Snapcode to share or add your profile URL as a clickable link on other platforms, in a blog post on your website, etc.
Funny or more professional... Design a Snapchat posting strategy that best suits your brand
Which of these Snapchat ideas are you most looking forward to start trying for your own business? Already have a well-established presence on the network? What types of posts have you found work best for you to connect with your audience?
We'd love to hear all about them in the comment section below!