Choosing the right ecommerce platform is crucial for maximizing the benefits of SEO and ensuring your online store ranks well in search results. With the importance of SEO growing every year, businesses must invest in software that offers robust tools to drive organic traffic, improve visibility, and boost conversions.
As not every digital commerce solution is create equal when it comes to SEO, it’s important to select a platform that provides several key features to set you up for the greatest chance of success:
- Pre-integrated SEO tools: Features like customizable meta tags, clean URL structures, and automated sitemaps that are already part of the platform eliminate the need for third-party apps or manual configurations. These tools ensure that your store is search engine-friendly from the start without requiring extensive technical expertise.
- Built-in blogging capabilities: Having a blog on your sales site makes it possible for you to target relevant keywords, improve search engine rankings, and drive organic traffic. In addition, it gives you an excellent opportunity to provide valuable content, answer customer questions, and establish authority in your niche.
- Mobile optimization: Google prioritizes mobile-friendly websites in its rankings, meaning a solution that ensures fast loading times, responsive design, and seamless navigation can significantly improve search visibility. With most online shopping now happening on mobile devices, an optimized site enhances user experience, reduces bounce rates, and increases conversions.
- Site speed: When it comes to ecommerce page loading times, the speedier the better! According to Semrush, there’s a 32% chance that internet users will exit a page that takes 1 to 3 seconds to load, but this probability climbs to 90% for pages that take up to 5 seconds to load. And if a site takes up to 10 seconds to load? The likelihood of a bounce then rises to a whopping 123%! As this affects user experience, Google considers how long your site’s pages take to load when determining your rankings.
- URL customization: Clean, keyword-rich URLs help search engines understand page content and improve rankings while making links more user-friendly. Software that allows you to remove unnecessary parameters and structure URLs logically enhances crawlability, click-through rates, and overall site organization, giving your store a stronger SEO foundation.
- Website customization: Being able to optimize key elements like page layouts, navigation structure, and content placement helps improve both user experience and search engine rankings. A platform with flexible design and coding options enables you to implement advanced SEO strategies, such as structured data markup, internal linking enhancements, and mobile-friendly adjustments, giving your store a competitive edge in organic search results.
In this article, we’ll explore the best ecommerce platforms for SEO, helping you find the ideal solution to enhance your site’s search performance and long-term growth, keeping in mind that the right software for you will depend on your budget, store size, and business goals!
1. WiziShop
Introduced in 2008 in France and now available internationally, the WiziShop all-in-one ecommerce platform aims to make ecommerce accessible to all. The solution has supported over 350,000 merchants in the creation of their online stores since its launch, helping businesses of all sizes achieve success in the world of internet sales.
Search engine optimization is at the very center of WiziShop’s strategy for helping e-tailers succeed in selling products on the web. In fact, it has been since the platform’s creation!
Today, WiziShop boasts 50+ native tools designed to optimize your site’s technical SEO and help your business climb the rankings on Google. The best part? These optimizations are already integrated and available the moment you sign up—no need to hunt for third-party plugins.
Be sure to also check out our complete ecommerce SEO guide for an in-depth look at everything you need to know about optimizing your online store for search engines.
SEO features
Let’s review some of the SEO-friendly features you can look forward to when using WiziShop to create your ecommerce site:
- Built-in blogging platform: With WiziShop, blogging is super simple, as you can get started directly from your administrative area, bolster your marketing strategy
- Topic Cluster Manager: WiziShop’s Topic Cluster Manager tool streamlines the creation and management of topic clusters by guiding you through topic research, content creation, and internal linking. By implementing this feature, you’ll be able to enrich your site’s content, improve keyword rankings, strengthen internal linking, attract more visits from potential customers, and ultimately boost sales!
- Link obfuscation: WiziShop offers an obfuscation tool that lets you conceal specific links from search engines while keeping them accessible to users, helping to optimize your internal linking by minimizing non-SEO-relevant links, such as those for shopping carts, customer accounts, and social media.
- AMP format: With a simple click, you can easily activate Accelerated Mobile Pages (AMP) for your WiziShop store to ensure lightning-fast loading on mobile devices, boosting the shopping experience you provide customers as well as your SEO!
- Log analysis: Partnering with the Seolyzer tool, WiziShop makes it possible to examine server logs to understand how search engine bots and people interact with your website. This allows you to identify crawl issues, indexing problems, wasted crawl budget, and which pages get the most visits from search engines.
- SEO Editor: This tool lets you input a target keyword and provides tailored optimization tips based on your page’s content. It checks whether your keyword appears in key areas like the title, URL, meta description, introduction, and more. Consider using keyword rank checkers beforehand to determine the best terms to include!
- Robots.txt file editing: Define crawling rules for the different search engines that visit your site, allowing you to avoid the crawling of pages with no interest for SEO, e.g., shopping cart and payment and customer account pages.
Even without a WiziShop subscription, you can still boost your SEO knowledge by signing up for Good Morning SEO, our email series providing advice and actionable tips on how to help improve your site’s rankings on Google delivered to your inbox!
Drawbacks
- Video tutorials are limited when it comes to more advanced topics.
- Limited theme options are available, but they still allow for lots of customization.
- As with the majority of SaaS internet commerce platforms, users must pay ongoing subscription fees that vary based on the selected plan, which can be reduced when making an annual payment, plus a small transaction fee per sale.
💰 Pricing: Starts at $24.90/month (7-day free trial)
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2. Shopify
SEO features
In terms of SEO, Shopify offers a number of features to help your website rise to the top of the search engine results pages (SERPs):
- Large app store: Users can find a diverse selection of SEO-focused apps in the Shopify App Store, including advanced keyword research tools and image optimization plugins.
- Integrated blog: You’re able to start creating articles for your business's blog immediately via the solution’s pre-configured platform.
- Fast loading speeds: Shopify provides optimized hosting and caching, ensuring quick page load times that improve user experience and SEO performance.
- Customizable title tags and meta descriptions: The platform allows you to edit title tags and meta descriptions for pages and products, helping optimize them for search engines.
- Mobile-friendly design: All Shopify themes are responsive, ensuring a seamless browsing experience on all devices.
Drawbacks
- Access to log files is restricted on Shopify, meaning you will not be able to analyze crawl behavior, identify bottlenecks, or detect indexing problems as effectively as you could on other platforms.
- The software doesn’t provide you with the ability to place a noindex tag directly on a page without technical modification.
- Shopify automatically generates multiple URLs for the same product, such as
/products/product-nameand/collections/category/products/product-name. While canonical tags help, this can still create issues with internal linking and crawl efficiency.
💰 Pricing: Starts at $29/month (7-day free trial)
3. BigCommerce
BigCommerce is a powerful, cloud-based ecommerce platform that was introduced to web merchants in 2009. While it’s designed to be used by stores of various sizes, it’s particularly popular with larger companies.
SEO features
The solution includes a wide variety of tools that allow e-tailers to optimize their SEO strategies:
- Built-in content delivery network (CDN): Ideal if your customer base is made up of shoppers around the world, BigCommerce’s in-house CDN ensures that images and pages load quickly for people visiting your site.
- Structured data and rich snippets: The platform includes the integration of schema markup, helping search engines display rich snippets like product ratings, prices, and availability in results.
- Custom fields: With BigCommerce, you can add custom fields to your product listings, allowing you to include SEO-friendly content that enhances search engine visibility.
- Automatic sitemap generation and submission: This software generates and updates XML sitemaps automatically, making it easier for search engines to crawl and index your site.
- Built-in 301 redirects and URL rewrites: BigCommerce makes it easy to set up 301 redirects and clean URLs to prevent broken links and maintain SEO value.
Drawbacks
- BigCommerce’s native blogging features are less advanced compared to dedicated platforms like WordPress, which can hinder content marketing efforts.
- The platform can inadvertently generate duplicate content through product variants and URL parameters, also lacking straightforward canonicalization settings.
- Using BigCommerce for your business can get expensive due to its revenue-based pricing model, which automatically upgrades merchants to higher-tier plans as their sales grow.
💰 Pricing: Starts at $29/month (15-day free trial)
4. WooCommerce (for WordPress users)
Made for WordPress, WooCommerce is an open-source ecommerce platform that’s a great match for people who want 100% control over their digital commerce store. It transforms any WordPress site into a fully functional online shop with features like customizable product pages, flexible payment options, and extensive plugin support.
SEO features
Although WooCommerce wasn’t the most highly ranked option in terms of SEO capabilities a decade ago, it takes full advantage of WordPress’s robust SEO ecosystem today. Here are some of the beneficial SEO-friendly features you can utilize:
- URLs that are great for Google: The software allows you to create clean, customizable permalinks, making it easier for search engines to understand and rank your pages.
- Fast loading speed: With lightweight themes and caching plugins, WooCommerce stores can achieve faster load times.
- Blogging capabilities: Since it runs on WordPress, the software enables powerful content marketing through blogging, which helps drive organic traffic and improve rankings.
- SEO plugin compatibility: The solution integrates seamlessly with plugins like Yoast SEO and Rank Math to optimize content, metadata, and sitemaps.
- Mobile responsiveness: WooCommerce themes are mobile-friendly by default, ensuring better rankings on Google’s mobile-first index.
Drawbacks
- There can be a bit of a learning curve when it comes to using the plugin if you’re not used to WordPress.
- Not all themes and plugins are optimized for SEO, and compatibility issues can arise.
- The plugin requires users to manually implement various SEO settings, which can be challenging for those without technical expertise.
💰 Pricing: $0 for the base plugin, but paid extensions are necessary
5. Adobe Commerce (formerly Magento)
Adobe Commerce (formerly Magento) is a highly flexible and scalable ecommerce platform designed for medium to large businesses that need advanced customization and enterprise-level features. It supplies powerful tools for product management, multi-store capabilities, seamless integrations, and AI-driven personalization.
SEO features
When it comes to SEO, Adobe Commerce excels with its powerful built-in features created to bolster users’ search rankings:
- Page speed optimization: Features like built-in caching, image optimization, and CDN support help improve site speed.
- URL customizability: With Adobe Commerce, you can create SEO-friendly URLs for products, categories, and CMS pages, improving search engine readability.
- Metadata optimization: You can customize meta titles, descriptions, and keywords for every page to enhance your business’s visibility in SERPs.
- Canonical tag management: The platform allows for easy implementation of canonical tags to prevent duplicate content issues and improve SEO rankings.
- Automatic XML sitemaps: Adobe Commerce generates sitemaps automatically, helping search engines efficiently index your store’s pages.
Drawbacks
- Beyond licensing fees, e-tailers face substantial expenses for hosting, development, and ongoing maintenance.
- The platform’s extensive customization capabilities require considerable technical expertise to set up and manage effectively.
- Regular updates and security patches necessitate dedicated IT resources, which can be tricky if you don’t have an in-house technical team.
💰 Pricing: Contact Adobe for a custom quote.
6. Wix eCommerce
Wix eCommerce is a user-friendly, all-in-one platform that allows people to create and manage online stores without coding. With its drag-and-drop website builder, customizable templates, and built-in payment processing, it’s ideal for small businesses, entrepreneurs, and creatives looking for an easy way to sell on the web.
SEO features
For SEO, Wix supplies a plethora of integrated features, making it easier for you to improve search rankings and drive organic traffic:
- SEO Setup Checklist: Wix offers an AI-driven SEO guide that provides personalized recommendations to improve your store’s rankings.
- Structured data integration: Built-in schema markup helps display rich snippets, including product details and ratings, in search results.
- Easy updates: Regularly updating your site is essential for keeping Google happy, and Wix simplifies the process by letting you effortlessly add fresh content, update products, and make site adjustments—all without any coding expertise.
- Mobile optimization: Wix eCommerce stores are fully responsive, enhancing user experience and rankings in Google’s mobile-first indexing.
- Customizable meta tags: Wix eCommerce allows you to edit meta titles, descriptions, and alt text to optimize each page for search engines.
Drawbacks
- Although Wix provides great basic SEO tools, users will likely find that some advanced features are restricted in the ability to implement custom SEO strategies effectively.
- Scalability can be an issue due to the platform’s hosting infrastructure and limited database capabilities.
- Wix websites sometimes suffer from slower load times due to bloated code and unoptimized scripts, leading to higher bounce rates and negatively affecting SEO performance.
💰 Pricing: Starts at $29/month (14-day free trial)
7. Squarespace
Known for its stunning design templates and ease of use, Squarespace is a website and ecommerce platform that provides a drag-and-drop builder, integrated payment processing, and essential ecommerce tools. With in-house hosting and automatic updates, Squarespace simplifies website management.
SEO features
The platform is a solid choice for e-tailers focused on growing their organic traffic, combining design flexibility and powerful SEO tools:
- Integrated blogging functionality: With a blogging platform included, Squarespace helps you craft valuable content that drives organic traffic to your online store.
- Mobile responsiveness: All Squarespace templates are optimized for mobile use, ensuring a seamless shopping experience across devices.
- Secure, fast hosting: The solution provides reliable, high-speed cloud hosting for a secure and seamless user experience, also enhancing search engine rankings.
- Structured data included: Squarespace includes schema markup for products, making it easier for search engines to display rich snippets like prices and ratings.
- SEO-friendly URLs: The platform automatically generates clean, descriptive URLs that enhance readability and rankings on search engines.
Drawbacks
- The solution has a limited number of payment gateway options, restricting merchants that want to use popular payment processors like Authorize.net or Amazon Pay.
- The ability to customize templates is more limited with Squarespace than other platforms.
- Lacking advanced ecommerce features like extensive inventory management and complex product filtering, Squarespacee is less ideal if you have a large product catalog.
💰 Pricing: Starts at $23/month (14-day free trial)
8. Volusion
Founded in 1999, Volusion is an ecommerce platform created to help small and medium-sized businesses build, manage, and expand their online stores. It boasts a comprehensive suite of features, including responsive site design, inventory management, secure payment processing, and customer relationship management tools.
Volusion’s platform is particularly well-suited for entrepreneurs seeking a customizable and scalable solution to grow their online presence.
SEO features
To enhance your store’s SEO, Volusion provides an array of robust tools:
- Customizable meta tags: The platform allows you to easily manage metadata for pages, products, and categories to ensure that they are optimized for SERPs.
- URL redirects: With Volusion, you can utilize URL redirects to guide traffic from outdated or broken links to active pages, maintaining link equity and enhancing user experience for your customers.
- Search engine-friendly URLs: The solution enables SEO-friendly URLs to automatically rewrite URLs with relevant keywords, enhancing search engine indexing.
- Robots.txt management: You’re able to customize your robots.txt file to control and prevent specific pages from being crawled by search engines, optimizing your business’s SEO strategy.
- Sitemap indexing: Volusion makes it possible for you to automatically generate and submit sitemaps, allowing search engines to effectively index all parts of your store.
Drawbacks
- Volusion doesn’t offer an integrated blogging platform.
- Users have reported that Volusion offers fewer themes and integrations compared to other platforms.
- Advanced SEO features, such as structured data implementation and automatic sitemaps, are limited.
💰 Pricing: Starts at $35/month (14-day free trial)
9. PrestaShop
PrestaShop is a free, open-source ecommerce platform that enables aspiring e-tailers to create and manage online stores. Launched in 2007 in France, it has grown to power more than 250,000 shops worldwide and is available in multiple languages.
Built on PHP and MySQL, PrestaShop offers extensive customization through modules and themes, catering to businesses of all sizes seeking a flexible and scalable online retail solution.
SEO features
To enhance SEO for its merchants, PrestaShop provides a number of helpful features:
- Breadcrumb navigation: PrestaShop supplies breadcrumb trails on product pages, improving user navigation and search engine understanding of site structure.
- Meta tag customization: You’re able to define unique meta titles and descriptions for products and categories, improving search engine visibility.
- Structured data implementation: PrestaShop allows for the integration of structured data which helps search engines better understand your site's content, leading to enhanced rich snippets in search results.
- SEO-friendly URLs: When using this platform, you can create clean, descriptive URLs without IDs, making them more attractive to search engines and users.
- SSL certificate integration: PrestaShop supports HTTPS implementation, ensuring secure connections that are favored by search engines and can boost your site’s ranking.
Drawbacks
- PrestaShop can generate multiple URLs for products with different attributes (e.g., color or size variations), leading to duplicate content issues.
- While the core PrestaShop software is free, many essential features require purchasing premium modules or themes, leading to higher overall costs.
- The solution’s extensive customization options can be overwhelming for beginners.
💰 Pricing: Basic plan is $0 / Plan with hosting, support, and ecommerce features starts at €24/month (around $26/month) (14-day free trial)
