Best time to post on TikTok: How to optimize your performance in 2025

While this doesn’t mean that you should never post on Sunday, it’s good to keep in mind that weekdays (often early in the morning and later in the evening) will generally be the most effective for connecting with audiences on TikTok.

Why does posting time matter on TikTok?

When you have a great video ready to share with your followers, the idea of posting it at a certain time may at first seem inconsequential. After all, the sooner you get this content out into the world, the better, right?

Well, if your aim is simply to push as much content as possible, then sure, post whenever, wherever (cue Shakira). However, if your approach to selling on TikTok entails getting more views and widening your reach, then, just like with any other social media network, it’s a good idea to play to the algorithm.

TikTok’s algorithm looks at numerous factors, such as the amount of watch time, number of views, and amount of engagement, when determining which videos to show on a user’s “For You” page (FYP). This page serves as a personalized feed for the user, featuring a collection of videos carefully curated by TikTok, based on what the network thinks the user will enjoy watching.

Sharing content when there’s the best chance of people watching it and therefore engaging with it makes it more likely that videos will appear on people’s FYPs. Furthermore, by posting at the best time, you will probably see more engagement, which can provide you with more insights as to what kinds of content your followers like best from you.

Posting videos at the best time is advantageous for maximizing your success on the social media network and expanding your account’s reach!

While all this information offers a decent start for determining your unique best posting schedule on TikTok, there are a variety of other factors that you’ll have to consider to optimize your performance. 

Continue reading to learn how to get a more personalized window of what the best posting times look like for you!

How do you find the best TikTok posting times for your business?

As you likely have already discovered, a successful social media marketing strategy will look different for every business. What works for Brand A may prove to be disastrous for Brand B!

This is true for everything from choosing the social media platform or platforms on which you wish to have a presence to the kinds of content that you share, posting frequency, and, of course, best days and times to post. 

For this reason, it’s difficult to provide a step-by-step plan or a simple answer concerning posting times that will guarantee you success on TikTok (or any other social network for that matter). Nevertheless, there are a few tips we can suggest to get you on the right track.

Know your target audience

No different from any other channel you choose to incorporate into your social media marketing efforts, like Instagram, Facebook, YouTube, etc., it’s essential that you have a thorough understanding of the people you’re hoping to reach on TikTok. 

For this, it's best to return to the buyer persona you likely created when launching your ecommerce business and spend some time determining how their characteristics and habits relate to their TikTok usage and activity.

Think about what a day in the life of your ideal customer looks like:

• What time are they likely to wake up in the morning?
• What time do they usually go to sleep?
• If they work, what are their typical working hours?
• When do they usually have downtime throughout the day?
• When are they most social?
• What are their interests and hobbies? 
• How many times are they apt to scroll through or post on social media apps like TikTok throughout the day?

By taking a look at your target audience’s lifestyle, you can start to more easily identify when your TikTok posts are most likely to get more views and engagement from them.

If you’re hoping to appeal to office workers, for instance, you might have the most luck posting early in the morning so that the social media platform has time to collect data and have the video appear to users around 7 or 8 a.m. when they’re getting ready for work. 

Other opportune periods for this audience may be posting so that videos will show up for them at lunchtime, later on in the evening after they’ve come home from work, or Saturday and Sunday when they may have more free time.

In contrast, if your target audience consists of college students, early-morning posting may be less effective. It’s quite possible that these users would have more downtime to check social media in the late afternoon between classes and in the evening.

Although this strategy won’t tell you exactly when you should post on TikTok, it can give you a good idea of when your audience will presumably be active. In addition, it can aid you in deciding what kinds of content will appeal to them most and therefore boost your engagement rate.

Remember that if you’re trying to connect with an international group of consumers, you’ll need to consider their time zones too. 

Say that you’re located in San Francisco and want to reach TikTok users in the UK… Your best times to post will look different than those of other California-based brands who are mainly trying to engage in-state shoppers or people in the US.

Review your TikTok analytics

Similar to other social media networks, TikTok supplies users with in-app analytics that can assist in seeing how well their account is doing and better inform their decisions regarding how to increase their success on the network.

Remember that although these analytics can aid in comprehending your content’s performance, it’s not a good idea to post new videos based on this information alone. When it comes to TikTok analytics, it’s best to prioritize the bigger picture and think of this data as a beneficial insight instead of strict instructions.

1. Opt for a Business account

In order to access your TikTok analytics, you will first need to switch to a Business account if you don’t already have one. This option offers you even more visibility concerning the performance of your videos and is the best way to start optimizing your presence on the channel.

Fortunately, it’s easy and free to make this change!

Simply go to “Settings and Privacy” on your profile page and then choose “Manage Account.” From there, click on “Switch to Business Account.” After this account is activated, you’ll be able to view your analytics as well as have access to additional features.

2. Head to your analytics dashboard

You’re now ready to access your account’s analytics! Go to your profile, click on the three dots in the top right of your screen, select “Creator Tools,” and pick “Analytics.”

Note that TikTok analytics are divided into several categories, each offering various insights regarding your account on the social media platform.

• Overview

Here, you’ll be able to discover your video and profile views, follower count, and engagement metrics such as post and profile views, likes, comments, and shares, all within a certain period of time. TikTok allows you to view this information from the past 7, 28, 60, or 365 days, and you can also opt to select a custom date range.

With this info, you’ll be able to better see what times your content is most frequently viewed along with when it gets the greatest amount of engagement.

• Content

The Content tab offers a more in-depth look into specific videos that you share on TikTok. By clicking here, you can obtain helpful data on your 10 best-performing videos, such as the total number of times each post has been viewed, comments, shares, average watch time, percentage of viewers who watch a video in its entirety, traffic source, and audience territories.

Similar to the Overview tab, this info is very useful for discovering your best posting times, based on maximizing views and engagement. 

• Viewers

The Viewers tab in TikTok Analytics gives you a detailed snapshot of your audience. It highlights key metrics such as unique and returning viewers, along with demographic insights like inferred age, gender, and location. 

The tab also reveals when viewers are most active over the past week, helping optimize posting times. Additionally, it shows what other creators and posts your viewers engage with. 

• Followers

Finally, the Followers tab also allows for a better understanding of your audience on TikTok. Helpful insights here include where your followers are from, when your audience is most active, and a comparison of follower growth change in terms of the previous window of time. This tab allows you to view metrics for various time periods.

With this closer look at your followers and their behaviors on the network, you can more easily ascertain how to schedule your posts to best match their actions, whether that means posting several times throughout the work week, Monday through Friday, or mainly on the weekend.

Check out your competitors

If you’re new to TikTok and don’t have loads of data to go on, it can be advantageous to take a peek at the competition to see when they’re posting. Do a bit of research to find out what accounts are popular with your target audience, and learn when they tend to post their TikTok videos.

If these accounts have been around for a while, they probably have a decent strategy in place and understand what times work best to reach the people they’re targeting. This can also give you a bit of extra insight as to what types of content are most in demand with the users you’re hoping to attract to your online store.

Of course, you’ll want to avoid copying your competitors, but uncovering their posting habits can be an excellent place to begin for crafting your own TikTok post activity and schedule. 

For instance, you might find that the competition tends to post multiple times throughout the day on Thursday and never on Tuesday. You could opt to do the same to follow a proven tactic or post several times throughout the day on Tuesday to stand out from the crowd.

Consider your schedule and resources

Achieving success on TikTok and other social media networks as a business means catering to the needs and preferences of your audience, including when trying to find out the best posting times and days, be they Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. 

That being said, you also need to take your own schedule and resources into consideration. This becomes all the more crucial if you're managing your business's social media marketing on your own.

Maintaining a consistent posting schedule is crucial, but it’s also important not to overwhelm yourself by trying to do too much at once. Think about the frequency of your posts and the best posting times, but also assess if the workload is manageable for you.

To produce content that captivates, educates, and reflects thoughtfulness, you must be in a state of inspiration, which necessitates prioritizing your physical and mental well-being and taking necessary breaks.

Incorporating a social media calendar into your routine can alleviate the stress associated with content planning and execution. Such a calendar offers a structured approach to organizing your videos, aiding in maintaining consistency.

With a clear plan for your content and its scheduling, you can begin to prepare and film your TikTok videos ahead of time, allowing for the batching of content creation, which streamlines the process.

How often should you post on TikTok?

In order for TikTok to start generating detailed analytics for your account, you’ll need to have at least 100 followers. For this reason, even if you aren’t exactly sure of the best time to post for your business, it’s important for you to start sharing high-quality content and posting consistently to build your TikTok audience.

However, don’t feel like you need to bombard users with dozens of videos every day!

Just like with other social media networks like Instagram, Facebook, etc., it is indeed possible to post too often on the TikTok platform. When you overwhelm people with content on TikTok, you may likely find that it can cause the videos you post to have fewer views and less engagement, which would be a real shame after you’ve put in all the effort to create them!

TikTok’s recommended strategy is to post 1 to 4 times a day, but remember to prioritize quality over quantity. If it’s not possible for you to create and post authentic, engaging content every day, multiple times a day, aim for a few times a week—just be sure to be consistent.

How do you optimize your TikTok videos to boost engagement?

For success on TikTok, you'll need to not only find the best times to schedule your posts but also figure out how to make your content engaging for your target audience on the social media platform. Here are a few helpful tips to help you increase engagement with your TikTok posts and get more people to follow you!

Aim for optimal TikTok video length