Key points in this article:
- As of January 2024, Facebook has over 3 billion monthly active users, making it the world’s most used social network.
- The countries with the most Facebook users are India, the United States, and Indonesia.
- Facebook generated $164.5 billion in advertising revenue in 2024.
- Approximately 56.7% of Facebook users are male, and the largest age group is 25–34.
- Posts featuring links tend to get the most engagement on Facebook.
The social media application launched in 2004 by Mark Zuckerberg is now at the head of an internet empire that counts tens of billions of dollars in revenue, a group including Facebook, Messenger, Instagram, WhatsApp, among others.
The Facebook application was originally a student directory called “Thefacebook.” This social media platform has gradually become a giant with billions of unique visitors and users over time, being part of what is called the Big Four or GAFA (Google, Apple, Facebook, Amazon).
The wealth of user data available is a way for the company to continue to increase its growth, both in terms of features and revenue.
In the world of social networks, Facebook gets impressive numbers worldwide, coming out on top of other social media platforms.
However, this means of communication is losing ground with younger audiences: with other social networks upsetting this premier application’s business.
What are the company’s worldwide statistics involving revenue, usage, and more?
Take a look at the 2025 data to know everything about the upcoming trends for this social media platform.
Facebook: Key global statistics
How many active users are on Facebook?
According to data from a Statista study, there are over 3 billion monthly active users on Facebook as of February 2025. In terms of number of monthly active users, Facebook is the world’s most popular social network, followed by Instagram, WhatsApp, and YouTube.
The following table shows the top 10 social media platforms around the world, along with the number of monthly active users for each network:
| Social network | Number of monthly active users |
|---|---|
| 3.07 billion | |
| 3.00 billion | |
| 3.00 billion | |
| YouTube | 2.58 billion |
| TikTok | 1.99 billion |
| 1.41 billion | |
| Telegram | 1.00 billion |
| Messenger | 942 million |
| Snapchat | 932 million |
| 765 million |
Source: Statista
In addition, approximately 2.28 billion users were likely to be reached by advertising on the social network as of January 2025, based on a Kepios study shared by DataReportal. This represents an increase of about 4.11% from the app’s potential audience reach of ads in January 2024.
Source: DataReportal
What country has the most Facebook users?
Statista notes that, as of October 2025, the country with the highest number of Facebook users was India with approximately 403.4 million users, followed by the United States with 197.6 million users, and Indonesia with 120.9 million users.
What region has the highest share of the population using Facebook?
Based on Statista data, as of January 2022, the region with the highest concentration of the population using Facebook was North America, with 82.3% of the region using the app. This was followed by the Latin America / Caribbean region, with a usage rate of 77.8%, and Europe, with 67.6%.
This table details the total share of the population using Facebook for each region:
| Region | Share of population using Facebook |
|---|---|
| North America | 82.3% |
| Latin America / Caribbean | 77.8% |
| Europe | 67.6% |
| Oceania / Australia | 65.6% |
| Middle East | 57.3% |
| Asia | 24.8% |
| Africa | 20.83% |
Source: Statista
How popular is Facebook compared to other mobile applications?
In 2024, according to Business of Apps, Facebook was the third most downloaded mobile application in the world, behind Tiktok and Instagram.
Check out the following table for more data on the 10 most popular mobile apps worldwide, including their download numbers:
| App | Number of downloads |
|---|---|
| TikTok | 773 million |
| 759 million | |
| 571 million | |
| 527 million | |
| Temu | 438 million |
| Telegram | 409 million |
| CapCut | 361 million |
| Threads | 322 million |
| Snapchat | 302 million |
| ChatGPT | 278 million |
Source: Business of Apps
What is Facebook’s annual revenue?
The year 2025 is sure to set a new record for Facebook stats.
According to Business of Apps, Facebook’s total advertising revenue amounted to $164.5 billion in 2024, corresponding to an increase of 21.9% compared to revenue earned in 2023.
The data shows that for the fourth year running, Facebook exceeded $100 billion in advertising revenue.
As of Q2 2025, the social networking platform has already generated around $89.8 billion in advertising revenue, so it’s quite possible that 2025’s total advertising revenue will surpass the 2024 figure.
Facebook: Key user demographics and behaviors
What are the gender demographics of Facebook users?
Based on Meta data shared by DataReportal, as of January 2025, 43.3% of users were female, compared to 56.7% of users being male.
How old are Facebook users?
Meta’s data also reports that the age group with the highest audience share on Facebook is users aged 25–34, accounting for 31.2% of the platform’s global advertising audience aged 18 and older.
The following table offers a more detailed look at Meta’s reported stats concerning the share of the global advertising audience (users aged 18 and older) for various age groups:
| Age group | Share of global advertising audience (18+) |
|---|---|
| 18–24 years old | 21.8% |
| 25–34 years old | 31.2% |
| 35–44 years old | 20.4% |
| 45–54 years old | 12.3% |
| 55–64 years old | 7.9% |
| 65+ years old | 6.4% |
Source: DataReportal
What are the top reasons for using Facebook?
What are users generally doing on the social media platform?
According to Statista’s 2019 U.S. study, the #1 reason why people use Facebook is to keep in touch with friends and family, with 88% of respondents stating that they use the platform in this way.
It’s also interesting to note that many consumers use Facebook to obtain information concerning current events. In a 2025 Pew Research study of adults in the United States, 38% of respondents reported using Facebook to get their news on a regular basis.
Facebook was the most popular option of the social media platforms involved in the survey. Here are the rest of the results:
| Social media site | Share of respondents using the site to get news regularly |
|---|---|
| 38% | |
| YouTube | 35% |
| 20% | |
| TikTok | 20% |
| X (Twitter) | 12% |
| 9% | |
| Nextdoor | 6% |
| 5% | |
| Threads | 3% |
| Rumble | 2% |
| Truth Social | 2% |
| Bluesky | 2% |
What are the most-liked Facebook Pages around the world?
Influencers have taken over all social networks, and Facebook is no exception to this rule. In the list of the most-liked Pages in the world, we find many public figures and brands using the platform to connect with their audience.
Based on data from Social Blade, Cristiano Ronaldo has the most-liked Page on Facebook, with approximately 171.2 million likes.
In the table below, you can see the rest of the Facebook creators rounding out the top 10 Pages with the most likes worldwide, as of November 2025:
| Page | Number of Page likes on Facebook |
|---|---|
| Cristiano Ronaldo | 171.2 million |
| Samsung | 161.7 million |
| 151 million | |
| Mr Bean | 139.7 million |
| 5-Minute Crafts | 132.6 million |
| Real Madrid C.F. | 131.5 million |
| CGTN | 125.4 million |
| Shakira | 122.3 million |
| FC Barcelona | 121.9 million |
| Leo Messi | 116.9 million |
Source: Social Blade
We can see that with the number of brands and organizations present in this global ranking, Facebook represents a major opportunity for advertising and marketing, a chance for businesses to connect with people around the world.
It’s no wonder that in the year 2024, more than 50% of B2B and almost 75% of B2C companies had a Facebook Page, according to Search Engine Land!
What is the engagement on Facebook on the international market?
In terms of engagement, DataReportal shared a 2024 SocialInsider study that found the overall average engagement rate for Facebook Page posts to be 0.15% when comparing engagement to the number of Page followers.
It’s essential to note that the study reports that the average engagement rate also varies based on the audience size a Facebook Page has:
| Facebook audience size | Average engagement rate per post |
|---|---|
| Fewer than 10,000 fans | 0.30% |
| 10,000 to 100,000 fans | 0.15% |
| More than 100,000 fans | 0.08% |
Source: DataReportal
What kind of content generates the most engagement on Facebook?
Engagement rates can change depending on the type of content you share on Facebook, be it Reels, photos, videos, etc.
When looking at engagement as a percentage of post reach on Facebook, the type of content that generates the highest engagement is posts that include links, with an engagement rate of 2.45% on average, according to the SocialInsider study shared by DataReportal.
This is followed by video posts and photo posts. The type of content that tends to be the least successful regarding Facebook engagement? Status posts.
In contrast, only 1.5% of people use Facebook on just a laptop or desktop computer, while 16.7% access it on both phones and computers.
With this in mind, it’s clear that taking the time to optimize the content you share on Facebook for a better user experience is essential for digital marketing success!
What is Facebook’s importance in social commerce?
Despite the aging Facebook audience, brands and companies have invested and continue to invest in the social network to promote their products and services.
With more than a million stores on “Shops,” social commerce is proving very popular, as is Facebook Marketplace, which welcomes both private and professional sellers.
According to eMarketer data, 38.5% of Facebook users based in the United States are predicted to make a purchase on the social network in 2025.
Although Facebook is behind TikTok in terms of the share of users predicted to buy on the platform, it’s still ahead of Instagram and Pinterest.
| Social network | Predicted share of U.S. users making a purchase on the platform in 2025 |
|---|---|
| TikTok | 45.5% |
| 38.5% | |
| 37.3% | |
| 22.6% |
Source: eMarketer
Note: As of April 2024 in the US, merchants with stores on Instagram and Facebook are obliged to offer payment directly on social networks to their customers, or risk having their merchant account deleted.
What is the importance of knowing global Facebook statistics?
Facebook, as the world’s most popular social network with over 3 billion monthly active users, offers fertile ground for digital marketing. These users represent a wealth of valuable statistical information for companies. Thanks to this data, companies can gain premium insights into consumer trends and behaviors.
Each one of these reported Facebook stats enables companies to determine the geographic areas and demographics where the network is most widely used. This premium knowledge of Facebook users is important for effective marketing targeting: understanding Facebook users in terms of age group, gender and location is valuable content for marketing strategies.
Analyzing every statistic related to Facebook advertising campaigns enables companies to assess the effectiveness of their campaigns in terms of engagement and conversion rates. Every statistic is essential for refining your digital marketing tactics!
And to optimize your presence on Facebook, we recommend the use of detailed infographics. These premium-quality marketing tools highlight the most effective content formats on Facebook, such as photos and videos.
These formats are important for increasing the reach of your posts, reaching the right audience on Facebook, and potentially boosting your sales. These strategies and tools are essential for maximizing the impact of your marketing content on Facebook.
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