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06 December 2021 • Resources

Twitter (X) statistics (2024): The social network’s key figures, users, and trends

Twitter (X) statistics (2024): The social network’s key figures, users, and trends

Twitter (X) has become the go-to source of information for a significant number of visitors. This microblogging site and application enables brands and companies to forge strong links with their audience over time.

Since 2023 and its takeover by Elon Musk, the social media platform has been renamed X, although its original name is still used by many people when discussing the app.

Twitter (X) is one of the oldest social media platforms. Since 2006, users have been sharing tweets, brief updates featuring text content, initially limited to 140 characters and are now extended to 280 characters and 25,000 for certified X Premium profiles.

What are the key statistics to know when integrating Twitter (X) into your digital marketing strategy to optimize your account, boost engagement with users in your audience, and grow your reach on the platform over time, whether you have a Basic or a Premium account? Keep reading to discover the top statistics concerning revenue, usage, and more for the social media network!

Twitter (X): History of the social media platform

The history of Twitter begins with a podcast story. In 2005, Noah Glass and Evan Williams, then heads of the San Francisco start-up Odeo, collaborated with Jack Dorsey, who was in charge of developing a new service within the company.

The story goes that during the launch of Odeo's audio service, Apple launched its Apple Podcasts service: Odeo then tried to reinvent its concept.

Jack Dorsey imagined a platform ideal for users who wanted to share their daily lives online with their friends. First named Stat.us, they changed its name to Twttr, following the Flickr trend of the moment, before changing it again to Twitter.

On March 21, 2006, Jack Dorsey posted his first tweet: “Just setting up my twttr.” This event marked the launch of the service created by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.

In 2008, Twitter had an audience of more than one million users. The company grew rapidly, from 29 employees in 2009 to 900 in 2012.

Twitter is now a pioneering social media network in the field of microblogging, which allows users to post small instant texts. The application has kept the original idea of “What are you doing?” and continues as a platform dedicated to publishing texts to document one’s day.

In 2021, Twitter launched Twitter Spaces, a space for people to post live audio content to compete with the niche application Clubhouse, as a return to its early social audio functions.

In 2022, Tesla and Space X boss Elon Musk bought Twitter for $44 billion, planning to transform the platform into a super-app.

Elon Musk rechristened the social media platform X and introduced Twitter Blue and then X Premium profiles for a fee, with additional features and access to a certification badge.

Other new content features include the ability to edit posts for up to an hour, publish posts of up to 25,000 characters, and longer videos.

Global Twitter (X) stats + user demographics

How many people use Twitter (X) worldwide?

The number of monthly active users worldwide is estimated at 335.7 million, according to Statista.

number of x formerly twitter users worldwide statista

Source: Statista

Which countries use Twitter (X) the most?

In 2023, according to World Population Review, the five countries with the highest number of Twitter (X) accounts are the following:

  • United States: 95.4 million active users
  • Japan: 67.5 million
  • India: 27.3 million
  • Brazil: 24.3 million
  • Indonesia: 24 million

What is the number of global users by age group? What about the gender of users?

According to Business of Apps, the most connected age group on Twitter (X) is 35-44 year-olds at 28.4%, followed by 25-34 year-olds at 26.6% and 18-24 year-olds at 25.2%.

Based on data from a We Are Social x Hootsuite study, as of October 2023, in terms of gender, the Twitter (X) audience is predominantly male, being made up of 61.5% male users and 38.8% female users.

The study goes into further detail with the user age and gender demographics of active users on Twitter (X):

  • 13-17 years: 5.7% male users and 2.1% female users
  • 18-24 years: 15.3% M / 9.9% F
  • 25-34 years: 18.7% M / 7.9% F
  • 35-49 years: 19.6% M / 8.8% F
  • Over 50 years: 7.6% M / 4.4% F

According to Statista in 2023, per minute, the number of tweets posted on the platform amounted to 360,000 worldwide, a far cry from the TikTok stats for video views, messages sent on WhatsApp, Reels sent on Insta in DM, or Snapchat statistics concerning the number of messages sent.

What are the usage stats on Twitter (X) around the world?

Based on the data from a Google study, 80% of the platform’s usage is via the mobile application. Twitter (X) also informs us of the following statistic: 93% of video views are performed on mobile devices. Moreover, tweets that include video content generate 10 times more engagement from people than others, according to Twitter (X) recommendations.

Statista reports that the average time that users spend on the app is 34.1 minutes per day in the United States. According to Sales Hacking, 71% of users get their news from Twitter (X).

Based on data from Pew Research Center, in the United States, the country with the highest number of active users on Twitter (X), the top 10% most active users post 92% of the social media platform's tweets. Influencers create the app's cultural conversation.

A record concerning Twitter usage was broken on June 3, 2020: Apptopia states that on that day, the app counted over 677,000 downloads worldwide. The analysis given of this explosion is linked to the pandemic and to internet users wanting to know more about COVID-19 in real time, but also to protests linked to the death of George Floyd in the United States.

According to Reuters statistics quoted by Digimind, in 2021, Twitter (X) ranks fourth (12%) among the social media platforms used to access information worldwide, after Facebook (36%), YouTube (21%), and Whatsapp (16%).

In 2023, again according to Reuters, news consumption habits have changed: influencers and celebrities are the primary source of information, followed by TIkTok, Snapchat, Instagram, Facebook, and Twitter (X), where journalists are much more present, for information consumed by older people.

Who has the greatest number of followers on Twitter (X)?

The most followed Twitter (X) accounts in the world are mainly profiles of public figures, politicians, or people associated with the arts. According to Social Blade, the 10 profiles with the greatest number of followers as of March 2024 are the following:

  • Elon Musk: 176.8 million followers
  • Barack Obama: 132 million followers
  • Justin Bieber: 111.2 million followers
  • Cristiano Ronaldo: 110.8 million followers
  • Rihanna: 108 million followers
  • Katy Perry: 106.7 million followers
  • Narendra Modi: 96.3 million followers
  • Taylor Swift: 95.4 million followers
  • Donald Trump: 87.5 million followers
  • Ariana Grande: 85.3 million followers
top 10 most followed twitter accounts worldwide wizishop

Is Twitter (X) profitable? Revenue data

Revenue in 2023 amounted to approximately $3 billion. The arrival of Elon Musk has had an impact on this figure, with a 40% drop in advertising revenue. Advertising revenue for the year is estimated at $2.5 billion, with the remainder coming from user subscriptions.

In 2022, the revenue earned by Twitter (X) was $4.14 billion. It should also be noted that in 10 years, the company has only been profitable for two of those years.

Revenue in 2021 reached almost $5.1 billion. According to Business of Apps, Twitter (X) generated $3.7 billion in sales in 2020. Of this amount, 86% came from advertising. Despite this, Twitter (X) also recorded an annual loss of $1.1 billion in 2020, a negative figure for the first time since 2017.

Of the $3.7 billion in 2020, $2 billion came from the United States, compared to $1.7 billion from the rest of the world. In total, $3.2 billion came from advertising and $0.5 billion from other areas (data, etc.).

According to the Twitter (X) statistical report, the company generated sales of around $1.2 billion in the first quarter of 2021, up 74% from the same period the year before. Its profit was $65 million, compared with a loss of $1.3 billion at the start of 2019.

Based on the statistics, in the second quarter of 2022, Twitter (X) recorded sales of almost $1.2 billion, down 1% from the same period the previous year. Unfortunately, the company suffered a net loss of $270 million, a sharp decrease from the net profit of $65.6 million recorded in the second quarter of 2021.

Twitter (X) for business and marketing professionals

It’s been proven by many studies that Twitter (X) is an image lever for all marketing professionals. B2C and B2B marketers are interested in this platform for several reasons mentioned by Twitter (X) on its Business tab:

  • B2C and B2B marketers can keep themselves informed, social listening is thus optimized in order to adapt their marketing strategy to all the events that occur, closely or remotely related to their activity. An 18% increase in message association for brands present on Twitter (X): a marketing impact multiplied by 10 thanks to this social media network.
  • Free promotion of your brand: an 8% increase in brand awareness is the figure that differentiates brands present on Twitter (X) from those who are not. Thanks to Twitter (X), it’s possible to reach other audiences in a strategy based on sharing information but also by anchoring a brand in the news. Reacting to an event, using trending hashtags, and many other activities that will diversify your presence on Twitter (X) to reach a greater number of potential customers in your target audience.
  • Recruit and retain consumers: by being bold while making a point of convincing your potential buyers, your image will have a better chance of being able to increase your conversion rate. A 7% increase in brand preference and a 3% increase in purchase intention: these are the stats for brands that are present and active on Twitter (X) compared to those who are not on the platform.
  • Optimize your brand or activity launch: Twitter (X) is also an event platform. It allows you to successfully launch a new item on the market or to document a live event to make it a Twitter Trending Topic, such as a party or a conference for example!
  • Follow your competitors closely: by creating lists and activating notifications, you'll be able to analyze your competitors' marketing strategies in order to align yourself with their performance and, ultimately, outperform them!

As you can see, Twitter (X) offers a very special microblogging service that allows users to publish a variety of content, such as video, photo, and text posts, but above all to interact with other users and brands.

For many of the social media platform's users, Twitter (X) serves as direct customer service, using tweets to exchange and file complaints with brands' accounts. So make sure that you have a solid service to answer all your followers’ questions. This in turn can help to increase user engagement on Twitter (X) as well as customer loyalty.

In addition, depending on your budget, you might opt to invest in Twitter (X) ads. This action can help you take your social media marketing to the next level and bolster your reach on the app.

Finally, it’s important for marketers like yourself to consider that out of the billions of Twitter (X) accounts created, 44% of users have never tweeted on the social media platform. No less than 500 million people visit the network without connecting, and 80% of profiles have fewer than 10 followers: consider this community and talk to all visitors, not just the regulars!

Want to learn about the key statistics on other social media platforms? Don't miss our other articles!

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