Key points in this article:
- Twitter (X) had approximately 404 million monthly active users as of Q2 2025.
- The country with the largest Twitter (X) audience size is the United States, counting over 99 million users as of October 2025.
- The social media platform generated $2.5 billion in revenue in 2024, a decrease of 14% compared to the previous year.
- Users aged 25 to 34 years old made up the largest share of the app’s advertising audience (37.5%) as of January 2025.
- The most popular reason for using Twitter (X) is for news.
Twitter (X) has become the go-to source of information for a significant number of visitors. This microblogging site and app enables brands and companies to forge strong links with their audience over time.
Since 2023 and its acquisition by Elon Musk, the social media platform has been renamed X, although its original name is still used by many people when discussing the app.
Twitter (X) is one of the oldest social media platforms. Since 2006, users have been sharing tweets, brief updates featuring text content, initially limited to 140 characters and are now extended to 280 characters and 25,000 for certified X Premium profiles.
What are the key statistics to know when integrating Twitter (X) into your digital marketing strategy to optimize your account’s content, achieve better engagement with active users in your audience, and grow your reach on the platform over time, whether you have a Basic or a Premium account?
Keep reading to discover the top statistics concerning revenue, usage, and more for the social network!
Key global Twitter (X) stats
How many people use the Twitter (X) platform worldwide?
As of Q2 2025, the number of monthly active Twitter (X) users worldwide was estimated at 404 million, according to Business of Apps, representing an increase in active users of approximately 4.1% compared to the same quarter in the previous year.
Which country uses Twitter (X) the most?
As of October 2025, according to Statista, the country with the greatest number of accounts on the Twitter (X) platform was the United States, boasting 99.04 million users.
The following table details the rest of the top 10 countries in terms of Twitter (X) audience size as of October 2025, along with the number of users for each country:
| Country | Number of Twitter (X) users |
|---|---|
| United States | 99.04 million |
| Japan | 71.19 million |
| Indonesia | 22.92 million |
| India | 22.17 million |
| United Kingdom | 18.96 million |
| Germany | 18.95 million |
| Turkey | 18.54 million |
| Brazil | 17.14 million |
| Mexico | 16.37 million |
| Saudi Arabia | 14.98 million |
Source: Statista
What is the yearly revenue of Twitter (X)?
Twitter (X) generated $2.5 billion in revenue in 2024, according to DemandSage, with Business of Apps reporting that about 47% of this amount came from advertising and the remainder from subscription and data licensing.
The company’s revenue in 2023 amounted to $2.9 billion. The arrival of Elon Musk and his acquisition of the company had an impact on this figure, with a decrease in revenue of approximately 35% compared to the previous year.
Advertising revenue for the year was estimated at $2.3 billion, with the remainder coming from user subscriptions.
Take a look at the following table for a more detailed look at the year-over-year percentage change in revenue over the years for the Twitter (X) platform.
| Year | Change (%) in revenue compared to previous year |
|---|---|
| 2012 | — |
| 2013 | +100% |
| 2014 | +133% |
| 2015 | +57% |
| 2016 | +14% |
| 2017 | -4% |
| 2018 | +25% |
| 2019 | +13% |
| 2020 | +9% |
| 2021 | +35% |
| 2022 | -12% |
| 2023 | -35% |
| 2024 | -14% |
Source: DemandSage
What country generates the most revenue for Twitter (X)?
The United States brings in the largest share of revenue for Twitter (X), generating over half of 2024’s revenue, according to DemandSage.
The table below compares U.S. revenue to that of the rest of the world for Twitter (X) over the last few years.
| Year | Twitter (X) revenue from the United States | Twitter (X) revenue from the rest of the world |
|---|---|---|
| 2018 | $1.6 billion | $1.4 billion |
| 2019 | $1.9 billion | $1.5 billion |
| 2020 | $2 billion | $1.6 billion |
| 2021 | $2.8 billion | $2.2 billion |
| 2022 | $2.4 billion | $2 billion |
| 2023 | $1.6 billion | $1.4 billion |
| 2024 | $1.3 billion | $1.2 billion |
Source: DemandSage
Twitter (X) user demographics and usage statistics
How old are Twitter (X) users?
According to DataReportal, which used the social network’s data, the most connected age group on the Twitter (X) platform as of January 2025 was 25–34 year-olds, with this group representing 37.5% of the company’s advertising audience.
In the table below, you’ll find the share of Twitter (X) users for different age groups:
| Age group | Share of global advertising audience on Twitter (X) |
|---|---|
| 13–17 years old | 2.0% |
| 18–24 years old | 32.1% |
| 25–34 years old | 37.5% |
| 35–49 years old | 21.1% |
| 50+ years old | 7.3% |
Source: DataReportal
What are the gender demographics of Twitter (X)?
Again based on Twitter (X) data shared by DataReportal, as of January 2025, in terms of gender, the social network’s global advertising audience was predominantly male, being made up of 63.7% male users and 36.3% female users.
Why do people use Twitter (X)?
According to a DemandSage report, the top reason for using Twitter (X) is for news content, with 59% of respondents stating that they use the platform in this way.
The following table shows the rest of the top reasons for using the app, along with the share of respondents who stated that they use Twitter (X) for each purpose.
| Reason for using Twitter (X) | Share of respondents who use it for this purpose |
|---|---|
| News | 59% |
| Following brands/companies | 38.1% |
| Entertainment | 35.7% |
| Sharing photos and videos | 28.3% |
| Being in touch with friends and family | 19.4% |
Source: DemandSage
How much time do people spend on Twitter (X) per day?
Based on Statista data, U.S. adults spent 34.1 minutes on Twitter (X) daily on average in 2023, coming in ahead of other social media platforms like Instagram, Facebook, Snapchat, and Reddit.
TikTok was the #1 platform, however, according to the report, with people in the United States using the social network for 53.8 minutes daily on average in 2023, as also detailed in the table below:
| Social network | Average daily time spent on the platform |
|---|---|
| TikTok | 53.8 minutes |
| YouTube | 48.7 minutes |
| Twitter (X) | 34.1 minutes |
| 33.1 minutes | |
| 30.9 minutes | |
| Snapchat | 30.0 minutes |
| 24.1 minutes |
Source: Statista
Who has the greatest number of followers on Twitter (X)?
The most followed Twitter (X) accounts in the world are mainly profiles of public figures, politicians, or people associated with the arts.
According to CreatorsJet, the profile with the greatest number of followers as of December 2025 was Elon Musk, with over 226 million people following him on the platform.
In the table below, you can see the rest of the top 10 Twitter (X) accounts with the greatest number of accounts following them worldwide, as of December 2025.
| Account | Number of followers on Twitter (X) |
|---|---|
| Elon Musk | 226.1 million |
| Barack Obama | 130.1 million |
| Cristiano Ronaldo | 115.2 million |
| Donald Trump | 109.8 million |
| Narendra Modi | 108.9 million |
| Justin Bieber | 107.8 million |
| Rihanna | 106.9 million |
| Katy Perry | 103.3 million |
| Taylor Swift | 92.9 million |
| NASA | 88.1 million |
Source: CreatorsJet
Twitter (X) for business and marketing professionals
Many studies report that Twitter (X) is an image lever for all kinds of companies. B2C and B2B marketers are interested in this platform for several reasons.
- Marketers can keep themselves informed: Social listening is optimized in order to adapt their marketing strategy to all the events that occur, closely or remotely related to their company’s activity.
- They can take advantage of free promotion of their brand: Thanks to Twitter (X), it’s possible for marketers to reach other audiences in a strategy based on sharing information through the content they post but also by anchoring a brand in the news. Reacting to an event, using trending hashtags, and many other activities will diversify their presence on the platform to reach a greater number of potential customers in their target audience via the platform's vast user base.
- The platform helps marketers recruit and retain customers: By being bold in their posts while making a point of convincing their potential buyers on the platform, their content will have a better chance of being able to increase their company’s conversion rate.
- Marketers are able to optimize their brand or activity launch: Twitter (X) is also an event platform. It allows you to successfully launch a new item on the market or to document a live event, such as a party or a conference for example, to boost engagement and expand your reach!
- They can follow their competitors closely: By creating lists and activating notifications, marketers are able to analyze their competitors’ marketing strategies in order to align themselves with their performance and, ultimately, outperform them!
As you can see, Twitter (X) offers a very special microblogging service that allows users to publish a variety of content, such as video, photo, and text posts, but above all to interact with other users and brands.
For many of the social media platform’s active members in its user base, Twitter (X) serves as direct customer service, using tweets to exchange and file complaints with brands' accounts. So make sure that you have a solid service to answer all your followers’ questions. This in turn can help to increase user engagement on Twitter (X) as well as customer loyalty.
In addition, depending on your budget, you might opt to invest in Twitter (X) ads. This action can help you take your social media marketing to the next level and bolster your reach on the app.
Want to learn about the key statistics on other social media platforms? Don’t miss our other articles!
