Snapchat statistics (2025): The social network’s key figures, users, and forecasts

Snapchat numbers: Global statistics

Snapchat key figures

Worldwide, no less than 5 billion snaps, photos or ephemeral videos are sent every day.

Users open the application about 30 times a day on average and for a duration of 50 minutes per day, again on average. In all, 10 billion videos are viewed every day.

Beyond just sharing photos and videos on smartphone screens to subscribers or loved ones, Snapchat users are also fans of the Discover platform launched in 2015, which allows users to watch different formats, shows, mini-series designed by media and content creators.

12 million users watch content via Discover, and the time spent on the tab is increasing: a 45% increase was noted between 2019 and 2020.

In 2020, the “Spotlight” tab was created on Snapchat, offering a format very similar to the videos offered by TikTok: short videos are randomly displayed on the subscriber’s screen. This platform also makes it possible to pay the best content creators. One million dollars is paid every day to these creators.

Snapchat is also known for its dozens of filters and augmented reality technology. For instance, OneZero describes how after Snapchat released its gender-swap and baby filters in May 2019, downloads for the application more than doubled!

The results of a survey conducted by Snapchat in collaboration with Murphy Research demonstrate the importance of the application in all circumstances. In fact, according to this major study, Snap is the platform that comes out on top when it comes to users’ favorite moments, whether they’re on the go, commuting to work, or traveling.

Based on the survey, almost a third of Snapchat users (32%) take advantage of these moments to use the application for entertainment in their free time.

Snap is a great way for users to have fun on their daily commute. In fact, 29% of users said that it’s their favorite application for passing the time on public transport.

Finally, for all you adventurers and globetrotters out there, know that Snap is also the app of choice for sharing your travel highlights. According to the report, 24% of users use it as a companion to share their adventures and keep in touch with loved ones while traveling.

All in all, it would seem that Snap is the ideal application for anyone looking for a source of entertainment and to stay connected at all times.

Source: Search Engine Journal

Following this 2018 survey, 95% of the 1,005 users surveyed stated that the application made them happier.

Snapchat’s revenue

Snap Inc., the company that owns the app, has offices in over 25 cities across 17 countries around the world, according to official information provided by the company.

Over 4,900: this is the number of full-time employees that the business founded in 2011 and then transformed in 2016.

If we analyze the sales of Snap Inc, the parent company of content-sharing app Snapchat, we can see a significant evolution in its performance in recent years.

After a difficult period in 2020, marked by the COVID-19 pandemic and a drop in the app’s traffic, Snap Inc. was able to turn things around. 

In 2021, Snap Inc.’s total revenue grew significantly, reaching $4.1 billion, which was an increase of 64% from the previous year, according to Business of Apps. This remarkable performance was made possible by several factors, such as the app’s expanding user base and increased advertising revenue.

But the positive trend didn’t stop there. In 2022, Snapchat’s total revenue amounted to $4.6 billion, a statistic that increased approximately 12% from the previous year. 

In 2023, Snapchat showed the same financial signals as in 2022, once again bringing in revenue of $4.6 billion in total.

2024 was another year of positive growth for the company, resulting in $5.3 billion in total revenue, an increase of about 15% from the year before.

All in all, Snap Inc has successfully risen to the challenge of the health crisis and turned difficulties into opportunities. The company was able to reinvent itself and offer new services to its users, which contributed to its sales growth.

Who is the most followed person on Snapchat worldwide?

Determining the most popular Snapchat content creators is tricky, as follower counts aren’t automatically displayed for all accounts. 

Based on estimations, however, it seems that the Jenner/Kardashian bunch sweeps the top spots in terms of number of Snapchat followers, with Kylie Jenner leading the way with a global audience of 34 million followers.

As of September 2025, the Top 10 most followed accounts by the user base on Snapchat are listed below:

Statistics on Snapchat user demographics and behavior

How many people use Snapchat in total on a global level?

In Q2 2025, Snapchat counted 469 million daily active users around the world, according to Statista data. In contrast, in the first quarter of 2019, that number was 190 million.

The application had 432 million daily active users in the second quarter of 2024, a statistic indicating that there was an increase of approximately 8.6% in 2025.

Which country has the largest Snapchat user base?

Based on a Statista report on the leading countries in terms of Snapchat audience size as of April 2025, India is the country with the largest audience size on Snapchat with a total of 210.9 million users.

The following table includes the 10 countries with the greatest number of Snapchat users around the world as of April 2025:

Source: Statista

How many users are subscribed to Snapchat+?

A Snapchat+ subscription unlocks premium, experimental, and pre-release features, offering early access to enhancements like AI captions, custom app icons and themes, Chat wallpapers, Bitmoji backgrounds, extended Best Friends lists, and generative backgrounds. 

A special Platinum Monthly Plan removes sponsored Snaps and Story/Lens ads for a cleaner experience. Promo codes are also now supported for signing up.

Since Snapchat+ was released in 2022, the number of users subscribing to the service has steadily increased, counting a total of 15 million subscribers in Q1 2025, as reported by Statista.

Here, you can see how the number of Snapchat+ subscribers around the world has grown from Q4 2023 to Q1 2025:

Source: Statista

Which age group uses Snapchat the most? 

According to DataReportal’s reported findings, the user demographics of the social media network’s global advertising audience were mostly concentrated on younger aged groups as of in January 2025:

Source: DataReportal

Approximately 55% of users were aged 24 and younger when the data was collected.

Which gender uses Snapchat the most?

Also according to DataReportal, in terms of gender demographics, the proportion of active male users was slightly higher than active female users on the Snapchat application in January 2025: 50.7% were male, 48.4% were female, and 0.9% were of unknown gender.

What are the most popular activities on Snapchat?

So what do Snapchatters enjoy doing when they head to the Snapchat app? 

A 2024 Alter Agents study commissioned by Snap Inc. that surveyed 12,000 Snapchatters around the world determined that the

#1 daily activity on the social network was watching stories from family and friends, with 66% of respondents stating that they did this.

Here are the most popular daily activities on Snapchat, along with the share of respondents claiming to participate in each one:

Source: Snap Inc.

Why do people use Snapchat?

People use social media for a variety of reasons, but staying connected with loved ones is one of the most popular motives.

It’s therefore not surprising that the Alter Agents study found that

the most popular reason for using Snapchat was to connect with friends and family, with 59% of respondents stating they avail of the app for this reason. 

In the following table, you can discover the top 5 reasons why people use Snapchat:

Source: Snap Inc.

How much time do users spend on Snapchat?

Analyzify reports that Snapchat users open the app over 30 times each day on average.

In addition, most Snapchat users spend about 30 minutes a day on the social network.

How much are Snapchat users influenced to buy from creators?

Social media marketing offers brands a powerful way to boost engagement, attract more website traffic, and increase sales. When combined with influencer marketing, it can be all the more effective for your ecommerce business’s bottom line, particularly with Snapchat!

In March 2024, eMarketer surveyed 1,200 U.S. shoppers and found that

85.6% of respondents had bought something after seeing or because of content that was shared by a creator or influencer on Snapchat. 

In the survey, Snapchat beat out TikTok, X (formerly Twitter), Instagram, Pinterest, YouTube, and Facebook, which can be seen in the table below:

Source: eMarketer

Snapchat: Use the app’s strengths for your brand communication

The future looks pretty good for the application, which sees its audience growing at a rate of approximately 9% per year.

According to Statista data, Snapchat’s global advertising revenue is set to continue to rise. While the platform weighed in at approximately $2.5 billion in 2020, it’s estimated to reach about $5.9 billion with ads by 2026, an increase in revenue of 136% over 6 years.

These forecasts are based on a stable economic and technological climate, while also taking into account the possibility of the application developing in line with the various trends in social networking and user expectations.

What’s certain is that, based on App Annie data, the application has also evolved in popularity over time, and we can easily analyze a resurgence in audience and craze. Little by little, Snapchat is positioning itself in all sectors, including social commerce.

Snapchat doesn’t just allow users to connect with their friends. The app has become an essential tool for brands looking to reach their target audience with direct messages, stories, ads, etc. and boost engagement. 

Using augmented reality filters, targeted ads and direct selling features, companies can use Snapchat to promote their products and engage their audience in innovative ways on a daily basis.

It’s true: more and more companies are using Snapchat to reach their target audience and sell their products directly via the app, increasing their revenue.

One successful example is cosmetics brand Sephora. 

Using Snapchat’s “Lens” feature, Sephora created an augmented reality experience that allows users to virtually try on different make-up products using their front-facing camera. Users can then purchase the products directly via the app.

Sephora Lens on Snapchat

This strategy has enabled Sephora to generate significant sales, while offering a fun, interactive experience to its customers that increases engagement.

Audiences are drawn to the app that boosts their happiness on a daily basis. Based on the Murphy Research study on Snapchat, we can see that users feel negative emotions towards the most popular social media apps, except for Snapchat.

Source: Search Engine Journal

Snapchat has also managed to stay relevant by regularly offering new features to its users. From the “Snap Map” feature, which lets users see where their friends are in real time, to Bitmojis and more, Snapchat has managed to keep its users engaged by offering them unique and entertaining experiences.

Snapchat has succeeded in setting itself apart in the world of social media by supplying a unique and innovative sharing experience. 

Advertising, international data, advancing age, content diversification... Alongside other platforms, Snapchat statistics are worth keeping an eye on for marketing teams and brands looking to connect with their target audience and stay at the forefront of digital culture.

As you develop the marketing strategy for your ecommerce business, it’s critical to perform market research to determine which social media platforms are best suited for your target audience. 

You may find, for example, that it’s better to concentrate your efforts on Instagram or Pinterest if those platforms are more often frequented by the customers you’re trying to reach and offer more compelling features.

Nevertheless, Snapchat, the application for sharing photos, snapshots of messages, and video content sent to one or more users, including AR games and filters to customize snaps, has a bright future ahead of it.